seem to have forgotten that a good script is the key to victory and choose a simpler and more direct way to make money.
until the rise of Marvel not only stirred up the chaos, but also changed the rules of the game in the Hollywood movie market. The classic movie IP of
can be renewed without rebooting to sell feelings!
The audience is not blind, if you do something to trap money, it is easy to be noticed.
Although Marvel’s success has allowed Hollywood producers to extend their way to superheroes, they have not always satisfied the audience.
, especially the dark alternative superhero movies, has basically been sentenced to the death penalty, such as this one:
"Hellboy: The Rise of the Blood Queen"丨Hellboy
Brother is not particularly optimistic.
One. This is a restart, which means that the main creative lineup has changed blood and lost its original meaning.
2. It must bypass the mountain of "Avengers 4" to achieve box office success, which is very difficult.
As a result, the restart version of "Hellboy" directly made Lionsgate lose everything.
cost 50 million US dollars, the final box office was horrible, and half of the cost was not earned.
This is not the first time Lionsgate has encountered Waterloo on the movie IP of "Hellboy".
As early as 2004 and 2008, two "Hellboy" were born. The first word of mouth of
is not bad, but the box office is not satisfactory. Although the second part was good at the box office, it still lost money.
In fact, when it comes to the reason for the failure of "Hellboy", it is really impossible to impose all the responsibility on the creative team.
The director of the first two films, , Gilmo del Toro, and , has been advancing all the way since he left Lionsgate. In 2017,
won the Oscar for Best Director in one fell swoop with "The Shape of Water".
Among them, the inspiration for "Mermaid" is Abel the Murloc, a good friend of Hellboy.
It is worth mentioning that the two "murlocs" are played by Doug Jones.
It seems that for so many years, "Top" has always been obsessed with that hell boy.
Originally in 2017, the director "Gyro" planned to make the series into a trilogy, but due to the lack of budget and the prosperous Marvel Cinematic Universe plan, Hellboy was beaten into the cold palace.
After eleven years, the producer chose a low-cost alternative to create a reset version of "Hellboy". But this failure of
not only became the transformation anxiety of "Hellboy", but also affected the fate of other dark superheroes.
[Is it the producer's fault, or is "Hellboy" unable to match Marvel? ]
Whenever this issue is mentioned, we need to fill in the blanks from the name of "Hellboy".
When you really understand him, you will definitely be attracted by his charm.
Hellboy is the third largest comic company in the United States after Marvel and DC, and a superhero under Dark Horse Comics.
's comic IPs are like treacherous, such as "Alien vs. Predator", "Star Wars", "Ghost in Disguise".
distinguishes those traditional superheroes. The comic styles under Dark Horse are very different, more avant-garde, weird, dark and alternative.
Among them, the most famous one is [Hellboy]!
Who is Hellboy?
In the comics setting, his name has a certain relationship with his life experience.
Devilish appearance, crimson skin, animal-like tail, and sawed devil horns. If
insists on judging people by appearance, then he will definitely be eliminated. As the son of the Duke of Hell,
has extraordinary abilities and a right hand with destructive power, which is said to be the key to the end of the world. In order to prove that he is not a demon,
pulled out the demon horns from his head and became a superhero fighting evil forces.
At that time, after the director "Gyro" took over "Hellboy", the adaptation was fairly successful.
actually took a closer look at the special effects of the reset version of "Hellboy", not weaker than any blockbuster movie. From the perspective of the overall style of the film,
is more in line with the original comics and perfectly demonstrates the violent aesthetic style.
not only has fantastic and exciting action scenes, but also has shocking and realistic visual effects and surreal elements.
All kinds of monsters beyond cognition take turns in battle, giving people an unknown sense of tension and fear.
led to the hellboy, who was not very handsome, but became the focus of attention of fans.
is precisely because he is incompatible with traditional superheroes, longing for beauty, and resisting fate.
"Hellboy" is by no means a superficial visual film, on the contrary it redefines the responsibility of superheroes.
birth does not determine a person's quality, but the choice you make!
does not choose how to start, but how to end.
is the new version of "Hellboy", which has been questioned by some fans from the beginning. According to relevant sources, during the production process, there were constant disagreements between the director, producer and actors. The publicity of the
film was not in place, the scene was messy, and the story lacked integrity, which led to the box office Waterloo.
[Hollywood superhero, is it really out of date? ]
Before the rise of Marvel movies, dark superheroes such as "Hellboy", "Chariot of Souls", and "Blade Warriors" have responded well in the movie market.
But with the end of the special effects era, the audience's focus has also changed, paying more attention to the development of the plot.
In other words, the era of newspaper groups to keep warm has arrived!
Since 2008, Marvel has constructed the Marvel Cinematic Universe through superhero movies one after another.
links the characters to the plot, uses easter eggs and details to connect the whole story, and finally puts all the superheroes together.
This is an unprecedented innovation in Hollywood, and it was a huge success in the end!
However, a character like "Hellboy" is difficult to form a series, and it will inevitably appear to be a little weak.
and the dark style superhero, the adaptation is relatively difficult.
So far, only "Batman" and "Watchmen" have reached a certain height, and it will be difficult for any work to surpass afterwards.
and the comics about "Hellboy" are full of plots "not suitable for children". Even though the box office is not satisfactory,
has gained a large number of diehard fans.
However, the real reason why "Hellboy" hit the street at the box office, in fact, the audience knows clearly:
alone has no place in Hollywood!
[So dark superhero, can there be a day to see the sun again? ]
In fact, the birth of the dark superhero itself is also to meet the preferences of some audiences.
In the early days of Lionsgate, it always wanted to create a "Hellboy" movie universe, but unfortunately it didn't do so. It is not impossible for
to turn over.
will either continue the classics or start anew.
Obviously, the former is unlikely. After all, the actors cannot always maintain their best condition, so the latter can only be used.
Marvel has always been exploring new ways and constantly adjusting its strategy for this purpose.
Marvel will inevitably face new pressures in the next stage, and it is possible that these dark superheroes will become a key factor in turning the tide.
Although "Ghost Rider" and "Blade Warrior" also belong to the ranks of superheroes, they are in the realm and are more in line with the setting of horror movies.
So if you want to gain word of mouth and box office, you must find your own position, and it is best to overcome the risk of resetting.
estimated that in a short time, it would be impossible to see the "Hellboy" figure again.
Instead of gnawing these hard bones, it is better to make IP better and stronger.
After all, in the era of positive superheroes dominating the screen, this special and alternative superhero movie is needed.
dark superhero, may become the hope to light up the movie market!
