chatting with sister paper, what should I do if I encounter an awkward chat? Of course,
is all overwhelmed with expressions!
A series of emoticons from cute to sand sculptures.
dare to ask who can stand it!
But do you know?
While we are still chatting with emoticons, there is a company using it to attract money desperately.
earns more than 3 billion yuan a year, even accounting for one-third of total revenue. The
company is LINE.
LINE FRIENDS
After the 2011 earthquake and tsunami in Japan, the Japanese subsidiary of the Korean Internet Group NHN developed the LINE communication software to keep everyone in touch.
But such a thing happened at that time, everyone is definitely not happy.
So LINE wanted to use some cute characters to bring joy to everyone. Four months later, it launched a sticker function, which is what we are talking about now. The
emoji stickers have only been released for two days, and everyone has posted them, so the first batch of emoji packs appeared.
LINE seized this opportunity immediately, and quickly launched several cartoon characters such as Brown Bear, Connie Rabbit, Steamed Bun Man, etc. to form LINE FRIENDS, and sell a wave of emoji packs for $1.99. Anyway, everyone is happy to use it. , It also makes fun.
By 2017, an average of nearly 390 million sticker emoticons will be posted on LINE every day, earning more than 3 billion yuan a year.
At the same time, LINE became the number one social software in Japan, and ranked first in downloads in more than 42 countries around the world, with more than 400 million users worldwide.
From emoji to Asia's No. 1 money-robbing group
2012 is an interesting year, because the popularity of WeChat has threatened the status of LINE social software.
In order to avoid over-reliance on LINE social software, the company has launched a series of game animations to increase the popularity of LINE FRIENDS, making it the first day group in Asia.
launched the LINE POP puzzle game in 2012. If you have LINE FRIENDS characters pop up and remind you during the game, I believe you will be unable to resist. The key point of
is that it also provides free LINE sticker downloads, which are popular with 50 million people around the world at once, and even the WeChat platform has followed the trend and launched Daily Love Elimination.
In 2013, two animes, LINE OFFLINE and LINE TOWN, were launched. Through funny daily routines, each cartoon character has its own unique personality and relationship circle, with countless fans.
launched the LINE RANGERS tower defense role-playing game in 2014. Although it is generally popular in Japan, it has become popular throughout Taiwan.
However, in 2016, the user stickiness decreased, not only the emojis began to fail to sell, but also the revenue of games and comics began to decline.
Fortunately, LINE FRIENDS has already shaped the two images of Brown Bear and Connie Rabbit with their own cute attributes. In order to attract more young people, they began to play co-branding with major brands crazy.
is like the Uniqlo co-branded models that are out of stock after a few hours on the shelves, the fashionable VANS co-branded models and the Casio co-branded models, and even the paint factory LAMY also launched the Brown Bear limited edition... The thing is that it is also co-branded with Swarovski, J.ESTINA, Mishang, etc., really is the rhythm of girls making money?
due to LINE FRIENDS can co-brand money in various fields, so it is dubbed as "Asia's No. 1 Money Robber Group".
chasing the trend, the timeless online celebrity emoji
, in addition to co-branding, the company has also played an O2O model new retail with the times, intending to eat online to offline.
then appeared a bunch of physical stores, coffee bars, theme parks, online shops, flash shops and other businesses.
knows that Chinese are strong online shopping thieves. LINE FRIENDS has launched the official and genuine flagship store. After all, the price is so beautiful that it is naturally unattainable for the emperor. If
is offline, LINE FRIENDS currently has 39 physical stores, while there are 11 in China, which seems to be focusing on the Chinese market.
There are 3 LINE FRIENDS physical stores in Shanghai alone, but this pink-colored exterior wall and unique architecture are very suitable for taking pictures, taking the popular Internet celebrity.
and the LINE FRIENDS store knows how to grab everyone's heart. Basically, they have the standard Internet celebrity big brown bear. When everyone is checking their friends circle and Douyin, they actually advertised it.
Now LINE FRIENDS is no longer solely dependent on LINE social software. Now it has successfully shaped IP, which can be said to be "Asian Disney".
Don't look at the LINE company's decline in communication software, but it once again uses the LINE FRIENDS emoticon pack to let users continue to happily chop their hands.
