Spirited Away propaganda poster
18 years ago, when Studio Ghibli launched this animation, it was not released in mainland China. Later, Studio Ghibli authorized the distribution of genuine DVD and Blu-ray discs to mainland China, which was also the first way for fans in mainland China to get in touch with Spirited Away. Today, "Spirited Away" is officially released in mainland China, scheduled for June 21, 2019. The production cost of
is 1.9 billion yen. won a global box office of 330 million US dollars that year. So far, it is the second highest box office animation film in the history of Japanese animation. Previously, in 2016, the animated film "Your Name" produced by Xin Haicheng had a global box office of 358 million, breaking the box office record of "Spirited Away" for 15 years, . However, whether Spirited Away can return to No. 1 in the global box office after the release on the mainland is something to look forward to.
Japanese animation film box office
This movie released in 2001 has won many international film awards. No matter how many times I watch it, Mr. Miyazaki's anime is always fascinating.
This time, the Chinese and Japanese version of Spirited Away will be launched at the same time, and it will be in line with the world. I thought there should be many Hayao Miyazaki animation fans to watch it. However, after checking the box office of the movie theater on the day of the premiere, I found that very few people bought tickets for "Spirited Away" ( here I take the first movie on the first day of the show on June 21 in Xuzhou City and the prime time in the evening. The movie’s pre-sale box office is compared with ). I feel quite surprised. It is very different from the popular scene where the premiere of "Avengers 4" couldn't get the ticket!
Spirited Away, part of the box office pre-sale on the premiere day of Xuzhou
What is "Spirited Away" making? Douban scored 9.3, with such a good reputation, why didn't people watch it when it was released?
audience tastes changed? of course not. is because of the bad environment this year, and many industries have entered the capital winter. Life pressure is high and there is no money to watch movies, which has led to a worsening of the box office this year. Up to now, the total box office of the mainland in 2019 was 29.4 billion, which is more than 400 million less than the same period last year, but the number of movie viewers has decreased by 100 million.
cat’s eye data
this year’s viewing cost has increased by about 10% compared to last year. Ticket prices have increased, but the quality of the overall film market has not improved. With and the uneven quality of each movie, the audience is now very cautious about going to the theater to buy tickets to watch a movie, and it is naturally difficult for the box office to rise as well as in previous years.
Hollywood blockbusters released in June
Two Hollywood sci-fi blockbusters, "X-Men: Black Phoenix" and "Men in Black: Global Pursuit", released in early June, have been misfired one after another, and domestically produced films are even more unacceptable.
"Spirited Away" has a good reputation, after all, it is an old movie. Most of the friends have already watched the movie "Spirited Away" many times. For netizens in this part, they have already watched it. There is no need to go to the cinema to see things that have been spent many times.
In recent years, the domestically produced films "Wolf Warrior", "Wandering Earth", "Am I a Medicine God" and other box offices have been selling well. It just shows that the current domestic movie market cannot just hire a few traffic stars to fool the audience and get high box office.
I think after the movie was released on June 21, the audience who really went to the movie theater to watch this movie were people who had special feelings for Hayao Miyazaki Anime. And the die-hard fans of Jing Boran, Dongyu Zhou and others will walk into the cinema to watch this re-released movie.
