wen | Xiao Xiao
Sun Li is a rare and pure head actress in the entertainment industry. This time, it was the new play "An Jia" that brought her to the eyes of the public. In addition to the professionalism and recognition in the business, the "capital story" she hides behind "An Jia" was also discussed together.
Take a closer look at the producer of "An Jia". In addition to Yaoke Media and Penguin Films, there is also a company listed among them, that is Horgos Orange Image Film Co., Ltd. (hereinafter referred to as Orange Image). The company’s most famous label is Sun Li’s husband Deng Chao.
Orange Image, Deng Chao entered the game through a wholly-owned company, Shanghai Huixing Huiying Film and Television Culture Studio, holding 26.88% as the company’s chairman. The company was founded in 2013, and has participated in the production of films such as "Wolf Warriors 2", "Riding the Wind and Waves", etc. The most famous ones are Deng Chao and Yu Baimei's "Trilogy", "The Breakup Master", "The Villain Angel" and "Galaxy Tutorial" .
is just that the main battlefield of the orange image in the past was concentrated in the field of film, and it has entered the game as the co-producer of "Settling Down", and it is naturally inseparable from Sun Li's blessing. In this drama of "the male protagonist invests in the female protagonist performance", does it mean that the "mother" Sun Li is blazing another path beyond the heroine-entering the upper reaches of the TV series?
"Male protagonist invests in female protagonist performance", but capital-based husband and wife files is not a long-term strategy?
"Settling Down" is not the first TV series invested by the orange image, but for Sun Li and Deng Chao, it is a key node. Deng Chao's orange image began to intervene as an investor in the field of TV dramas where Sun Li is best. For a long time, Deng Chao and Sun Li’s family of four is the simplest definition of star family by the public, and like most celebrity couples, their career lines are also crossing.
In the years of their careers, only five works have intersected. The most talked about is the work of the two men’s love, "Happiness is Like a Flower" in 2005 and "Sweet Honey" in 2007. As Deng Chao’s pace in the film industry accelerates, this has also become a collaboration between the two. The only two TV shows. The next three collaborations were all movies, namely "Wall Painting", "Villain Angel" and "Shadow".
only has a cooperation frequency of about three years. For the low-yield Sun Li, Deng Chao is already one of the actors with the highest frequency in his cooperation list. It is worth mentioning that in the 15-year timeline that the two have known each other, there is another key event. In 2013, the orange image closely bound to Deng Chao's career was born. And this is also the basis for "An Jia" to start a new model of partnership between husband and wife, "You invest in me to star".
Since 2013, Deng Chao has opened a new career map, pressed the career fast forward button, produced and participated in the movies he starred in, and even realized his comedy dream, all on the schedule. Among them, Sun Li is related to "Villain Angel" produced by Orange Video and starred by the two. It's just that this is not an optimistic collaboration experience. It is Sun Li's attempt to extremely damage the reputation of the TV drama market.
Compared with film investment and Deng Chao’s tightly bound results, it seems that Orange Image has not found a way to invest in TV dramas. As the sequel to "Break Up Master", "Master of Compound" is the first TV series invested by Orange Image. However, under the bombardment of multiple explosions in 2017, the series is unnamed; the topical drama "Reading with Mom" in 2018, 2019 "Golden Slash, What Is Your Purpose", the market splash is limited.
In contrast, as the co-producer of "An Jia", for the orange image, it is more like a winning gamble. Since 2011, when she became a well-deserved "first sister" in the TV drama industry with "The Legend of Zhen Huan", Sun Li has also become a high-quality term. The public believes that she has control over the script and performance of the characters. In fact, This kind of trust has also been verified again and again in the subsequent "The Legend of Hot Mom" and "The Flower Blooming in the Moon".
Rather than constantly "trial and error" in all kinds of drama investments, a quality-guaranteed "lady boss" is an excellent choice. Of course, the entry of the orange image has also become a powerful "backer" for Sun Li. The screenwriter Liuliu once revealed in an interview, "The prototype of Fang Sijin is a 25-year-old girl. At first, she felt that Sun Li was not particularly suitable. However, after the film crew decided on the candidate, the age of the protagonist was adjusted." But this doesn’t conceal the late six and sixRecognition of Sun Li's performance. According to public information of
, the following TV series produced by Orange Image include "Backlight" and "Changanuo". From this point of view, the cooperation with "Mang Niang" Sun Li can only be regarded as an attempt at best, rather than the company in the TV series. Long-term strategy in the field. For Sun Li, can "An Jia" be regarded as a signal of transformation to the market?
compares with Jin Dong, Zhang Meng, Hai Qing, etc., will upstream production be Sun Li’s transformation choice?
In fact, it is very common for celebrities to invest in the upper reaches of the film and television industry. Just take the influential actors in the field of TV dramas as an example. 85 Xiaohua Yang Mi, Zhao Liying and others are all practicing this line. Jin Dong, Zhang Jiayi and other strengths The male actors also basically follow this path. It’s just worth noting that they all seem to be the layout of the capital territory, but the degree of participation is quite different.
To put it simply, these people can be basically divided into two categories: one is the advanced type represented by Jin Dong. Taking a closer look at Jin Dong’s transformation path, from “binding” Noon Sunshine to participate in "Surgery" with a joint venture company Zhejiang Dekong Films, to "My First Half Life" with a wholly-owned company, Zhejiang Xianjun Films, and became a co-producer , And later participated in the production of "Mr. Love" and "Elite Lawyer", and served as the producer of the latter, which can be said to be step by step. The upcoming "If Time Can Turn Back" also has Jin Dong's investment. The other type of
is purely the production of film and television dramas by investment companies. It is only a direct interest binding to get a share of the pie, but it does not go deep into areas other than performance and publicity. At present, this type is obviously in the majority, at least Zhao Liying, Yang Mi and others are mainly based on this. So the question is, what kind of existence is Yu "Niang Niang" behind the entry of Orange Image in "An Jia"?
As far as Sun Li is concerned, the company's investigation shows that she participates in and holds 7 companies, the most famous of which are its 2.37% stake in Hairun Film Production Co., Ltd. and Beijing Hairun Film Co., Ltd. 6.13% of the shares, the remaining companies do not have much investment initiatives. And Sun Li's daily routine is to deal with some idleness in her own small shop, she is not an ambitious person for capital.
Before coming to a conclusion, it is necessary to discuss the transformation paths of the other two people. One is the actor Zhang Meng who also appeared in "An Jia". Her role is Zhang Chengcheng who is responsible for the topic of the drama, and her other identity It is the wife of Lu Chao, owner of Fang Yaoke Media, and the other is Liuliu's queen actor and Tsing Yi representative Haiqing.
Let’s first look at Zhang Meng. She is not an actress in the traditional sense, but a "familiar face" type, and even the proprietress of Yaoke Media is even more popular. However, when she brought "White Hair" as a producer last year, the market still noticed her transformation. It is worth mentioning that she was also the superb web drama "Cross Fire" starring Lu Han and Wu Lei. Producer.
Haiqing, when the market's impression of her is still "national daughter-in-law", she is already speaking for the middle-aged actress, not to mention that she has quietly built her own investment map: an attempt to check shows her participation in investment And there are 8 surviving companies, but these companies are not too much directly linked to their performing arts career. She invested 3 million in cash in Xinli Media to become the star shareholder with the largest shareholding, and once made the market admire her investment vision.
both have similarities with Sun Li, and both have new identities outside of the actors. Zhang Meng follows the producer route of Yaoke Media, while Haiqing is acting and investing. Walk, but the two are not too bound. Combined with Sun Li’s style of dealing with things for so many years, it may not be difficult to predict, at least in the short term, Sun Li will not plan to become a producer and producer such as "Jin Dong" and "Zhang Meng". She takes the route more inclined to " Haiqing".
In addition to the transformation theory, if combined with the recent online news that "Sun Li’s 300,000 episodes in "An Jia", a total of 16.2 million pay", it does not rule out that the entry of the orange image may be due to the salary limit and the hosting The dimensions of the party to reduce production costs are considered. This is similar to Chen Kun and Dongshen Films in "Get Out" and "Tiansheng Long Song", and it is also one aspect of the "win-win choice" that industry insiders say, sharing costs.
At least for now, the connection between "An Jia" and the orange image cannot be regarded as a signal of Sun Li's transformation. In this investment and performing artsAt the moment when the industry is closely linked, Sun Li still retains the purity of a performance. It can also be boldly guessed that in the future, Deng Chao and Sun Li's "male and capital female lead" drama should continue to be staged in the field of TV dramas, and even become a norm. We believe that Sun Li, who has always embraced his original intention of performing, will bring more quality products to the market.
