has released all the recorded TV series in the first quarter of this year, from which can we see the trend of the TV series market?
Text | Bear
Recently, the State Administration of Radio, Film and Television announced the record of filming and production of TV series nationwide in March this year. So far, all the TV series for the first quarter have been announced. From the list of recorded TV series in the first quarter, we may be able to see certain trends in the TV series market this year.
A total of 239 back-up plays in the first quarter of this year, of which the number of contemporary themed plays is the largest, 162, accounting for 67.78% of all backup plays; a total of 42 modern-themed plays are backed up, accounting for 17.57%; a total of 25 ancient themes are backed up , Accounting for 10.46%; a total of 10 modern theme plays are backed up, accounting for 4.18%.
The number of ancient themes has shrunk:
does not see Gongdou, and traditional culture focuses on
. From the list of TV series for the first quarter, we can see that there are not many ancient themes. After last year's "Strategy of Yanxi Palace" and "Ruyi's Royal Love in the Palace" and other head costume dramas, although "Knowledge" and other popular styles appeared on the market, it is not easy to continue the costume craze.
first quarter record of ancient themes of TV drama
This year, costume restrictions have been widely spread in the industry, apparently a serious blow to the costume drama market, and prior to this, policy restrictions on costume dramas have always been stronger than modern themes.
In April 2018, Nie Chenxi, director of the State Administration of Radio and Television, clearly pointed out at the national TV drama creation planning meeting: resolutely oppose historical nihilism, jokingly interpreting history, derogating and profaning classic traditions, and tampering with important historical events that have formed consensus and conclusions. historical figure. Fantasy, Xianxia, and overhead interpretation of costume dramas should not be made up to increase entertainment and attract attention. The high pay and large-scale production of
costume dramas often make them costly. If the dramas produced at such a high cost cannot be broadcast normally, the film and television companies will face huge losses. The restrictions have been strengthened, and the producers are not daring to act rashly. A large number of dramas that have been produced but not yet broadcast are still backlogged. Shooting new costume dramas seems to be uncontrollable.
has not been able to broadcast the "Win the World"
so far. Among all ancient TV dramas, Gongdouju is the most strictly regulated genre. 's dramas on the theme of seeking power in ancient costumes exposed the "superior process" of the "intrigue" of the harem, and were criticized by mainstream media as "not conducive to building a good social environment", "not conducive to fostering a frugal atmosphere in society."
therefore, in the first quarter record repertoire announced this time, the court theme failed to achieve "zero breakthrough". The focus of costume dramas has shifted from "rating guarantee" Gongdou dramas to the type that promotes excellent traditional culture.
can be seen in the movie list, such as "Meng Jiangnu and Fan Xiliang", "Idiom China", "Dali Temple Qing", "Heavenly Style Thunder", "Sun Tzu's Art of War and Thirty-Six Strategies", "Shu Jin Family", "Western Liang Ma Chao" and other repertoires , respectively shows the outstanding cultural connotations of craftsmanship, national wisdom, and loyal figures in traditional Chinese culture.
This also seems to reflect the creative trend of this year's costume drama: Gongdou theme will still be "in the cold palace" for a period of time, and the market welcomes content that incorporates Chinese traditional cultural elements.
Realistic themes are still favored
Tribute dramas are about to explode
In the first quarter of the list of recorded dramas, contemporary dramas are a "big tome", and most of them are still realistic themes.
Among the many TV drama themes, the realistic works best reflect the current life of the masses and hit the lifeblood of hot social issues. This is also the reason why the General Administration advocates realistic works. Among the contemporary TV dramas filed in the first quarter of
, "The Shining Women" focuses on female groups and writes stories about women's self-reliance in the new era; "Hello Boy" aims at the teacher-student relationship, expressing the strong teacher between the post-90s students and the old-school class teacher Shengqing; "Southern Tone to the North" explores the environment of young people growing up in different regional culturesYu; "Let Me Sprinkle Some Wilds in Middle-aged" focuses on the middle-aged group, depicting the current middle-aged crisis of men's "old and young".
"Let Me Sprinkle Something Wild in Middle Age", the public notice form
pays attention to social problems, reflects them with literary works and explores solutions, which is the reason why realistic works can be successful. Most of the contemporary TV dramas that have been filed focus on a certain field, using dramatic techniques to show the current universal contradictions, and arouse true resonance from the audience.
In addition, at the special historical node of the 70th anniversary of the founding of the People’s Republic of China, tribute dramas have also become the focus of many film and television companies.
, such as "High Speed Rail Testimony", depicts the spirit of China's high-speed rail builders "opening roads in the mountains and building bridges in the mountains"; "Zhongguancun Pathfinder" takes Zhongguancun as the background and depicts the innovation process of scientific and technological workers since the reform and opening up; "A Great Way to the Sky" sorts out the development of the private economy and writes the patriotism of township entrepreneurs.
These works of realistic themes with a long time span serve as a recorder of the establishment of New China and the process of reform and opening up. In the form of stories, they show the audience the historical propositions of where today's life comes from.
"High-speed rail testimony" filing form
In addition, modern themes of revolutionary drama and most of the modern themes, all play the task of tribute drama , to present high-quality literary works for the 70th birthday of the motherland. These registered repertoires of
also represent a certain direction of TV drama creation this year. At such a special historical node, "Small Zhengda" is not only the advocacy of the General Administration, but also the market demand. gets rid of the boring grand narrative, and uses vivid plots and stories focusing on small characters as its creative methods. Such repertoires are the literary works that audiences prefer today.
Realistic themed dramas and tribute dramas, these seemingly more "correct" works, we must pay more attention to the direction of creation and provide a high-quality cultural feast for the people.
Q1 The number of recorded dramas has been greatly reduced.
The chill is still there, and the quantity decreases and the quality increases?
compares the repertoires for the first quarter of last year and the first two years of this year. It can be seen that, whether it is the total number of replays for the first quarter of this year or the number of replays for each month, there has been a year-on-year decline compared to last year. , And the total number of recorded dramas in the first quarter of this year dropped by 13.4% from last year.
If we compare the total number of TV series filings in the past three quarters, has the smallest number of TV series filings in the first quarter of 2019, showing a month-on-month decline. The number of registered dramas
has decreased year-on-year and month-on-month, which may indicate that the “winter” that began last year is still continuing and the chill has not yet faded.
Since the "yin and yang contract" incident, a series of incidents in the industry, like dominoes, have caused cracks in the film and television building that was originally hot money. More and more film and television companies, directors, actors and other industries related to the film and television industry have begun to take a wait-and-see attitude, and industry reshuffles are coming. The economy is sluggish, the industry is looking forward to high-quality goods, and some shoddy film and television works have also become the first objects to be eliminated. The chill is pressing, has undoubtedly raised the barriers to entry for the industry, and the escape of capital has made the film and television industry calmer, which is reflected to some extent in the reduction in the number of recorded TV series.
In the first quarter of this year, the number of recorded TV series dropped by 30.7% from the previous quarter. Nearly one-third of the decline, this ratio is really not low. 's investment is becoming more rational, which makes many film and television companies have to "source money and reduce expenditure", reduce filming plans, and go all out to impact quality.
On the other hand, stricter policies have also become one of the reasons for the decline in the number of TV series filings in the first quarter. Recently, topics such as "restricting ancient times" and "extending the broadcast of the subject matter involved" have been hotly discussed in the industry, and the hands of supervision have gradually expanded. The risk of individual subjects is too high, which has also discouraged some film and television companies.
In fact, whether it is the "survival of the fittest" caused by the withdrawal of capital or the "conscious departure" affected by stricter policies, the process of reshuffling the film industry is also a process of optimizing resource allocation.The sharp drop in the number of recorded dramas in the first quarter of may correspond to the overall improvement in the quality of TV dramas. And whether the facts are like speculations, you need to wait time to test.
