IQiyi releases the digital restoration project of classic TV dramas, promotes classic Chinese dramas and fulfills platform responsibility

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On March 26th, at the Beijing TV Show Spring Promotion Conference, iQiyi officially launched the online classic TV show project with the theme of "Reshaping the Screen Classics, Saluting the Sixty Years of Huacai". Online broadcast and digital restoration of 50 classic domestic TV series including "Journey to the West", "Dream of Red Mansions", "Water Margin", "Romance of the Three Kingdoms", "Red Rock" and "The Burning Years of Passion". , Presented to users in digital high-definition quality. At the scene, Wang Xiaohui, chief content officer and president of professional content business group of iQiyi, and Mao Yu, director of the TV Drama Department of the State Administration of Radio and Television, held a handover ceremony for the masters of the restored works. Wang Xiaohui said: On the occasion of the 60th anniversary of Chinese TV dramas and the 70th anniversary of the founding of New China, iQiyi launched the restoration and broadcasting project of Chinese TV dramas, hoping to provide more support for Chinese culture, embodying patriotism and conformity through content innovation and technological innovation. Film and television cultural content of mainstream socialist values, promote high-quality classic Chinese dramas, and promote excellent traditional culture. "Mao Yu affirmed iQiyi's "Classic TV Series Digital Restoration Project". He said: The platform represented by iQiyi has made a gratifying step in the digital restoration of Chinese TV series. He hopes that more teams will join us. Let the excellent culture and traditions of Chinese TV dramas be better passed on through digital restoration methods.

IQiyi releases the digital restoration project of classic TV dramas, promotes classic Chinese dramas and fulfills platform responsibility - Lujuba

(The handover ceremony of Wang Xiaohui, Chief Content Officer and President of Professional Content Business Group of iQiyi and Mao Yu, Director of TV Drama Department of the State Administration of Radio and Television)

Under the support and guidance of the TV Drama Management Department of the State Administration of Radio and Television, the executive editor of iQiyi Wang Zhaonan, as the president of the project, led the film and television program planning and research center to rapidly deploy restoration work, and relied on the ZoomAI technology independently developed by iQiyi to improve the drama. Fine, high-standard technical restoration, the first batch of "Waiting Room Stories", "Life Show", "Man's Paradise", "Soldiers Assault", "Four Generations Living Together", "Golden Wedding", "The Gate of a Mansion", which will be launched on February 5th. More than a dozen Chinese dramas such as "Crossing Guandong" have been successfully repaired, effectively solving the problems of low resolution, background noise, dark colors, scratches and other classic old movies, greatly improving the smoothness of playback and improving the user's audiovisual experience. In conjunction with the China Film Archive, it is the first time to use neural network technology-based image quality enhancement methods. More than a dozen restorers complete the frame-by-frame detection and restoration of the classic old film "Desire" by hand.

IQiyi releases the digital restoration project of classic TV dramas, promotes classic Chinese dramas and fulfills platform responsibility - Lujuba

("The Mansion Gate")

IQiyi releases the digital restoration project of classic TV dramas, promotes classic Chinese dramas and fulfills platform responsibility - Lujuba

("Waiting Room Story")

IQiyi releases the digital restoration project of classic TV dramas, promotes classic Chinese dramas and fulfills platform responsibility - Lujuba

("Desire")

With the vigorous development of China's network and digital technology, the technical level of the production, broadcasting and storage of Chinese TV series has been greatly improved. As a company driven by technological innovation A great entertainment company, iQiyi has always insisted on using technological innovation to create high-quality content that conforms to mainstream values, and give full play to the technical and platform advantages of new online audio-visual media in developing classics, inheriting classics, and promoting classics, and constantly innovate in content and technology , The platform’s mission and responsibilities. This time iQIYI has launched the "Classic TV Series Digital Restoration Project", and uses technological innovation to help the classic Chinese TV series to renew and survive, which will arouse the user’s film and television feelings and emotional resonance, thereby To realize the inheritance and dissemination of culture. Wang Xiaohui said, "We believe that the encounter of technology and art will bring out wonderful sparks, technology will also have a soul, and art will be energized. In the future, iQIYI will continue to follow the pace of the TV drama industry, resonate with the country at the same frequency, speak for Chinese stories, always grasp the pulse of the times, convey the voice of the times, and describe the vision of the times. Embrace the new era with more peak works. "

" Currently, iQIYI’s "Classic TV Series Digital Restoration Project" project will not only be the first batch of 25 content that has been launched, but also other classic Chinese dramas will be restored and broadcasted. In June, iQIYI will launch the "Journey to the West" project. "A Dream of Red Mansions", "Water Margin", and "Romance of the Three Kingdoms" classic version of the second batch of 25 drama series, the "new" national drama with technical restoration leading the "new" aesthetics of young people in the new era; October, new On the 70th anniversary of the founding of China, the platform will show the third batch of 25 patriotic themed TV series including "Five-Star Red Flag Flying in the Wind" and "Our Team To the Sun".How Chinese TV dramas have witnessed the 70 years of prosperity and development of the People’s Republic of China, the country’s rejuvenation and prosperity; in December, iQiyi will show 25 titles including "Love in the Siheyuan", "Little Women under Zhengyangmen", and "Big River" to show the social development and prosperity of the motherland A TV series of economic construction achievements to greet the "Year of Building a Well-off Society in an All-round Way" in 2020.

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