text/Ma Qingyun
On December 3, the movie "Only Yun Knows" opened nationwide pre-sale. According to the data of Maoyan Professional Edition, as of now (at 4 pm on December 4), the pre-sale has been opened for more than one day, and only a pre-sale of 27,000 yuan has been achieved. The pre-sale on the first day was only 13,000 yuan. At present, this new film directed by Feng Xiaogang has received 2282 first-day releases.
"Only Yun Knows" is another theatrical movie after Feng Xiaogang's director "Fang Hua". Earlier, the film "Mobile Phone 2", which had already been filmed, suffered a change and could not be released for the time being. And this time "Only Yun Knows" can be regarded as a film with strong literary and artistic atmosphere by director Xiaogang again. Earlier, "Fang Hua" sold 1.422 billion yuan in box office results. Therefore, this time "Only Yun Knows" will hand over what kind of transcript in the box office results, which is also highly anticipated.
It is worth noting that the two leading actors of "Only Yun Knows" are also the male and female actors of the movie "Fang Hua". Huang Xuan and Yang Caiyu are already in the second film collaboration in "Only Yun Knows". However, at present, "Only Yun Knows" lacks box office appeal. The film is only a romantic film with a strong literary atmosphere. At present, it has not released more topics that interest fans.
The "Fanghua" of the year was a period drama, a war film, and even used the dance moves of several actresses to achieve Internet screens. On the other hand, the pre-sale of "Only Yun Knows" has been launched, but it has not formed a more effective online topic heat, and has not found the content of topics that the audience is interested in. Therefore, the pre-sale performance on the first day is relatively Embarrassment is also inevitable.
On December 20, when "Only Yun Knows" was released, there were at least three "blockbuster films" contending with Xiaogang's new film. "Star Wars 9," "Ip Man 4" and "Half Comedy" are all competitors that should not be underestimated. These three films were released on the same day as the new film directed by Xiaogang. The market type is also very clear, and the target fans are clear. They have a great impact on Xiaogang's "Only Yun Knows".
First of all, "Star Wars 9", the target audience is fans of special effects visual blockbusters. The Star Wars series of movies have a specific fan population around the world, especially among middle-aged movie fans, which are simply childhood movie-watching memories. However, Star Wars movies are "not cold" in the Chinese mainland market. During the global boom of the Star Wars, several Star Wars movies were in the box office in mainland China.
The best-selling Star Wars movie in Mainland China is "Star Wars: The Force Awakens" released in 2016, which eventually sold 825 million yuan at the box office. Since then, other Star Wars movies have been in a state of being broken. In 2018, "Star Wars: The Last Jedi" only sold for 269.8 million yuan. Later, "Solo Ranger: A Star Wars Story" only sold 106 million yuan.
When the overall box office in Mainland China for the Star Wars series of movies is not ideal, the highest box office that can be seen for this "Star Wars 9" is only around 800 million yuan. However, this market volume is enough to pose a relatively strong box office threat to Xiaogang's "Only Yun Knows".
The real competitors of "Only Yun Knows" may be Donnie Yen's "Ip Man 4" and Happy Twist's "Half Comedy". As for "Ip Man 4", it is the final piece of the film series of Ip Man, and it adds a lot to the action scene. For fans who like martial arts movies, this "Ip Man 4" is undoubtedly a more wise choice. Martial arts movies have a very broad market base among Chinese audiences. "Half a Comedy" produced by
and Happy Twist should not be underestimated. Director Xiaogang used to be good at comedy, but this time it may be the comedies of the younger generation that really stopped him. The audience's expectations for the comedy film directed by Feng Xiaogang obviously cannot be satisfied in "Only Yun Knows", and the happy twist of "Half Comedy" is a powerful supplement.
"Half a Comedy" is written by Zhou Shen and directed by Liu Lu. The two directors once wrote and directed the movie "The Donkey Gets Water" together, and it was also starring Ren Suxi. Therefore, "Half a Comedy" has the same high expectations as "Donkey Gets Water". When "Donkey Gets Water" was released in 2016, it won a box office of 173 million yuan, which is a little dark horse. This time, "Half Comedy" is even more exciting.
Faced with such a fierce market competition environment, Xiao GangThe director's "Only Yun Knows" really needs to provide fans with more reasons to watch. And what kind of box office results this new work directed by Xiaogang can get is obviously the focus of the audience in the industry. Will the box office miracle of "Fang Hua" be repeated in "Only Yun Knows"?
