The behind-the-scenes documentary program of "Me and My Motherland" produced by Beijing Yuanchun Media Co., Ltd. and China Film Distribution Co., Ltd. officially ended. The program extends the story in the film to another perspective, truly records the excitement behind each chapter of the film, and allows the audience to re-understand the front and back of the film and television workers.
broadcasts great results on the whole network and evokes the memory of national patriotism
This year's National Day film market "My Motherland and Me" can be regarded as a good reputation and a double harvest at the box office. It not only locked the National Day box office champion in advance, but also created the National Day file with 2.9 billion box office. Movie box office record high. The behind-the-scenes documentary program of "Me and My Motherland", which was launched at the same time as the movie, also received high attention from the industry and netizens at the beginning. This week’s show was a perfect ending. Tencent’s video views reached 48.964 million, Bilibili’s viewers reached 445,000, the views reached 28.27 million, and the barrage was 138,000. In the end, it received 9.7 points of praise from netizens. The show takes the form of a behind-the-scenes documentary, continuation of the perspective of the little people in the movie, and shows the patriotism of the little people in the big era. Many netizens commented that the program not only represents the patriotic gift of film and television workers, but also a collective expression of the patriotic feelings of every ordinary person.
has been exposed on the whole network with high frequency, and media KOLs have a strong voice and sing the motherland
. In October this year, there will be hot search topics related to the program on Weibo almost every day, and Weibo related topics have more than 1 billion views. People’s Daily’s official Weibo has repeatedly quoted video content related to the show, “Why can’t the Chinese Honor Guard blink an eye, and pay tribute to Huang Bo’s character prototype,” all of which came from the real content of the show. The program not only brings you to know the great touch of those little-known little people in the 70 years of New China, but also allows the media, directors, actors and netizens to participate in the discussion of the topic of the program, and talk about the behind-the-scenes story of the movie "My Motherland and Me", and evoke the whole story. Online patriotic hymn. The
program is not only quite eye-catching in terms of data, but also detonated in terms of word of mouth. Weibo KOL helped the topic list and the hot search list TOP1. Director Xu Zheng highly praised the content of the program and supported it. In addition to the continuous attention of the entire network media and the in-depth interpretation of multi-angle topics + WeChat KOL, there are also continuous voices from portals, authoritative interpretations of paper media, and special edition visit reports to boost the volume of the program, attract the entire network to participate in it, and sing praises to the motherland.
Yuanchun Media is a blockbuster product, spreading the voice of China, and practicing the spirit of patriotism.
As the president unit of the Capital Documentary Development Association, Yuanchun Media has been deeply involved in the industry for 16 years, adhering to the spirit of craftsmanship to create documentary business cards. Based on its production strength, Yuanchun broke the documentary model that only stresses emotions but not business, and has successively completed the transformation from a documentary program content provider to a comprehensive operator of documentary programs. On the 70th anniversary of the founding of the People’s Republic of China, Yuanchun Media, as the initiator and producer of the documentary program behind the scenes of the film “My Motherland and Me”, has devoted tremendous manpower and material resources to maximize the truthfulness of the documentary and take practical actions. A gift from the motherland.
