On the afternoon of November 16, 2024, the "Heroes of Love and Courage-'Anpanman' Series New Book Launch" was held in the third area of ​​the Shanghai International Children's Book Fair Stage. Peng Yi, a doctor of literature, writer, picture book researcher and translator, Tang L

On the afternoon of November 16, 2024, the "Hero of Love and Courage-'Anpanman' Series New Book Launch" was held in the third area of ​​the Shanghai International Children's Book Fair stage. Peng Yi, a doctor of literature, writer, picture book researcher and translator, Tang Ling, executive deputy editor-in-chief of Jielie Publishing House, and the mysterious guest Anpanman attended the press conference.

"Anpanman" was born in 1973. It is a picture book character created by Japanese cartoonist Mr. Yanase Song. Anpanman is a hero of justice who was born when the Star of Life fell on the bread made by Uncle Jam. Whenever someone is hungry or encounters difficulties, Anpanman will fly to his side to help him. He is a hero who delivers "love and courage".

Since its birth, Anpanman has been loved by everyone. Not only has it been published in books, but it has also been adapted into animations and movies. Up to now, the sales of Anpanman picture books have exceeded 80 million copies, and have been adapted into more than 1,600 episodes of cartoons and more than 30 theatrical animations. Anpanman has won the Guinness World Record for "Animated Series with the Most Characters" for its many characters.

At the press conference, Tang Ling, executive deputy editor-in-chief of Jielie Publishing House, introduced and shared the brand influence of Anpanman, the publishing value of the Anpanman series of books and the launch plan of the new book.

For more than half a century, Anpanman has been deeply loved by parents and children and has become a classic that transcends the times. Anpanman has an image design that suits the aesthetics of infants and young children and a unique and novel character positioning. In the Anpanman story, there are always new characters appearing. These characters are distinctive and full of charm, bringing a continuous sense of freshness and making the Anpanman IP full of vitality. Anpanman wears a cloak and soars in the forest, delivering food to the hungry, bringing hope to those in trouble, guiding children to learn bravery, kindness, unity and friendship, and delivering rich and positive messages such as "love and courage". value connotation. The story of Anpanman is also full of creative food education enlightenment. Many characters come from all kinds of food. They bring food and share food, allowing children to experience the joy of sharing, the importance of food and the magic of food.

In 2024, Jielie Publishing House and Shanghai Xinchuanghua Culture Development Co., Ltd. reached a strategic cooperation and became the co-publisher of the simplified Chinese version of "Anpanman" in mainland China. At the press conference, the first batch of Anpanman series new books were unveiled, namely "Anpanman Classic Storybook", "Anpanman Picture Storybook", "Anpanman Adventure Storybook·Friendship" and "Anpanman Adventure Storybook·Partners". ”, a total of 25 types and 4 sets.

Peng Yi, a doctor of literature, writer, picture book researcher, and translator of the new "Anpanman" series of books, shared with the children interesting stories about his translation process and his love for Anpanman.

Next, amid the enthusiastic expectations and cheers of the audience, the mysterious guest Anpanman made his debut, and the atmosphere at the press conference reached a climax. As the Anpanman theme song played, the cute Anpanman wore a cape and led the audience in a cheerful dance. After the interaction, the audience took photos with Anpanman.

In the future, Jiale Publishing House will continue to publish other series of Anpanman picture books and continue to develop the "Anpanman" book product line, so that more children can become good friends with Anpanman and gain the power of "love and courage".

Editor: Huang Qian