On the first day of the China Shanghai International Children's Book Fair (CCBF), Relay Publishing House invited reading promoters and media representatives from various platforms and representatives from Usborne Publishing Company who came from London to gather together at the b

On the first day of the China Shanghai International Children's Book Fair (ccbf), Relay Publishing House invited reading promoters and media representatives from various platforms to gather together with representatives of Usborne Publishing Company from London at the book fair and held a "good-looking, A sharing session on the new books in the Usborne series with the theme of "good to listen to, fun to play and delicious".

Since its establishment in 1973, Usborne Publishing Company has published more than 12,000 books and has enjoyed a global reputation for more than 50 years. Usborne continues to innovate, creating a fun toy book kingdom for children, leading the innovation of children's books around the world.

Ms. Paula, head of copyright of Usborn Publishing Company, quoted two key words from founder Peter to explain "quality" and "innovation". Regarding the quality of the book, Pete asked to "do it better". There is no strict publishing time plan in Usborne, and the editorial team will carefully polish the work. For all Usborn's books, the fastest one takes a year from research and development to production, and the longest one takes fifteen years, just to ensure the quality. Speaking of innovation, Peter himself invented the English word "pickuppable", emphasizing that in order for Usborne's books to stand out among many books, they must be "delicious" and "complete with color, fragrance, nutrition, and flavor." Innovative, responsible, and suitable for children’s tastes.” At the meeting, Paula introduced to everyone Usborne's best-selling books in the world in 2024, and also previewed new books to be published in 2025. It is worth mentioning that the Chinese versions of these new books will also be released in the same year as the original English books.

Tang Ling, executive deputy editor-in-chief of Jielie Publishing House, said, "Products are the greatest competitiveness." Although many publishing organizations at home and abroad are constantly imitating Usborn's creativity and following Usborne's design forms, Usborn always focuses on innovation and leadership, leaving these followers far behind. It is precisely because Jielie Publishing House and Usborne have a common publishing concept that the two parties reached a strategic cooperation in 2017. So far, they have published 70 series and more than 500 Usborne simplified Chinese versions of books with small balloon logos. . In 2024, Usborne will buck the trend and grow in China. In 2025, Relay will publish more than 50 new books under the Usborne brand, allowing Chinese young readers to experience the fun of "little balloons" for the first time. Tang Ling firmly believes that the cooperation between the two parties will go further and further.

Liu Hongbing, marketing manager of Yatus Printing Company, introduced the importance of choosing branded children's books from a printing perspective. "Smell doesn't necessarily mean it's poisonous, and tasteless doesn't necessarily mean it's harmless." Inferior paper may have excessive formaldehyde, and inferior ink may lead to lead poisoning. These production links hidden behind the books can cause hidden dangers to children's health if not paid attention to. As for Usborne's books, because they are co-printed globally, they must meet the standards of different countries and regions such as China, Europe, and the United States, and the quality control is even stricter.

Xiaohongshu blogger "Erin is a pine cone mother" said that Usborne's books have been growing up with her children. From the "You Ask Me Answer" series to the "Classical Music Sound Book" series, she found that Usborne's books have been growing up with her children. The common feature of Sborn's books is that they can keep children curious. She chose Usborne for her first children's book translation, and her new book "A Guide to Good Habits" will be released in the New Year of 2025. Yang Di, representative of

reading promoters, believes that there are three principles for choosing popular science books, which are "easy to read, easy to read, and easy to teach." The "appearance" of the book will attract children to pick up the book, and the various little tricks and ingenious ideas will make children really want to explore scientific knowledge, and ease of use is what parents need. Usborne's books are not "condescending", but are truly created from the perspective of children; they do not blindly instill knowledge into children, but "moisten things silently" and guide children to discover, experience and let them discover for themselves. Children gain knowledge and have a happy reading experience at the same time. And this experience is the motivation for children to continue reading and exploring.

It is reported that Jielie Publishing House will work hand in hand with Usborne to bring more good books that are full of color, fragrance, nutrition, and fun to China, so that more children can benefit and more families can experience The joy of parent-child reading.

Editor: Huang Qian