"Hairstylist Xiaohua" is popular. It has been more than half a month, and netizens from all over the world are rushing outside the "Jingdian" barber shop in Changnipo Village, Hecheng District, Huaihua City, Hunan Province. In the store, Xiaohua (real name: Li Jing) and her

"Hairstylist Xiaohua" is popular. It has been more than half a month, and netizens from all over the world are rushing outside the "Jingdian" barber shop in Changnipo Village, Hecheng District, Huaihua City, Hunan Province.

In the store, Xiaohua (real name: Li Jing) and her husband maintained their usual haircut rhythm. If there is no emergency, the live broadcast room will be opened on time in the morning, afternoon, and evening. While cutting the hair of customers, chatting across the screen with netizens who have never met before, as candidly as old friends who have not seen each other for many years.

Xiaohua cuts hair for customers in the store. Photo by Shen Zhilin

A glass door temporarily separates those curious eyes from outside the store. I can’t take care of them all, but Xiaohua also hopes that everyone can look around in Huaihua more, come and leave with pleasure.

In addition to netizens, there are also many busy people who come because of Xiaohua and come for Xiaohua.

volunteer Wang Xingping led more than 140 volunteers from Chengnan Street and Association to work in three shifts at the entrance of the store from 8 a.m. to 11 p.m. The "red vests" maintain order at the entrance of Xiaohua store, holding cultural tourism brochures in hand to explain the customs and customs of Huaihua to tourists from afar.

In the first few days, they contacted caring companies to pick up tourists from the high-speed rail station to and from the streets; they also connected with the Huaihua City Beauty and Hairdressing Industry Association to provide free haircuts for netizens who could not qualify. In just a few days, they served more than 1,000 people. ...In their figures, there is an expectation to show the image of Huaihua city.

The alley in front of the "Xiaohua" store in Changnipo Village. Photographed by Huang Zhuo

Chen Lan, the inheritor of the "intangible cultural heritage" technique of making clay pottery from the Golden Aolong Kiln, set up a stall in the alley in front of the store and came from the nearby intangible cultural heritage workshop. There was a huge flow of people in front of the stall, and in the past few days, the average daily sales of "intangible cultural heritage" products exceeded 2,000 yuan.

paved asphalt roads overnight and set up a cultural and tourism market as soon as possible. Huaihua City cleverly cooperated to "break the circle" of Internet hot spots.

"There were less than 10 booths at first. Because of the good results, the number of booths with themes such as local food, intangible cultural heritage, district and county characteristics, etc. quickly increased to 96." The relevant person in charge of the Hecheng District Cultural Tourism Department told reporters.

intangible cultural heritage booth. Photographed by Huang Zhuo

"Everyone is here", which has become the best opening to attract customers.

"My friends and I came all the way from Tongren. Although we didn't get the chance to get a haircut from Sister Xiaohua, it was interesting to walk around the neighborhood here." Feng Wei, a tourist from Guizhou, said.

The high-speed train between Changsha and Huaihua has been opened, and activities such as Xiaohua store check-in, "Fudi Huaihua Cultural Tourism Number" free special line, and "90-minute cultural tourism circle" guide discounts have been launched. With this series of measures, this small town in southwest Hunan has gone from "explosion" to "explosion". The expectation from "red" to "long red".

A cultural and tourism market built on the spot in Huaihua City.Photographed by Huang Zhuo

Editor in charge: Qi Qi

Source: People's Daily client