In 2024, we still cannot do without domestic TV series. They have always been the home of popular culture, focusing on the present, telling stories that are closest to ordinary people, but also creating many suspended dreams. Looking back on this year, many film and television dr

In 2024, we still cannot do without domestic TV series. They have always been the home of popular culture, focusing on the present, telling stories that are closest to ordinary people, but also creating many suspended dreams.

Looking back on this year, many film and television drama creators fell into new dilemmas while actively exploring.

Audiences are no longer willing to pay for old routines, and the creative models and experiences accumulated in the past ten years have gradually failed. Whether it is Cinderella waiting to be rescued in the urban steel forest, or a fairy crying in an imaginary world to overcome the tribulation, it is difficult to easily gain the audience's attention. The tense rhythm of the times and the picky taste of dramas force creators to find more authentic stories and newer expressions.

At the same time, competition in the content market is intensifying. In addition to the increasing popularity of short videos, short dramas have also joined the battle for attention with faster pace and more exciting narratives, and domestic dramas have also been dragged into a new battlefield.

But in 2024, we still caught up with many popular domestic dramas. From the exciting memories of the 1990s brought about by " Blossoms ", to the anxiety of the middle-aged North drifters in " Mortal Song "; from " Mo Yuyunjian " that pursues revenge and "coolness" to the end, to parcels " Bianshui Past Events", which tells about the complex human nature; ml11", to "My Altay" that built a distant utopia...

It is not difficult to find that realistic themes are becoming a sharp blade to explore the characteristics of the times, and Shuang dramas are also constantly completing self-renewal, and the female characters in the camera have There are more possibilities.

While watching dramas, we are also thinking about the relationship between stories, ourselves and the times. How will the new story of the domestic drama be written? How will we participate?

On December 26, in Beijing in winter, the "Key Roles 2024 Entertainment Festival" was officially unveiled. We sincerely invite film and television drama production companies, broadcast platforms, creators, and audiences who follow and love domestic dramas to attend an event with us. of feast. This event is hosted by Beijing Boya Tianxia Media Culture Development Co., Ltd. and supported by People, Daily People, and Finance World.

"Key Roles 2024 Entertainment Festival" will look at the three dimensions of "key dramas", "key figures" and "key decisions" to find out the "key roles" that have truly promoted the development of the film and television industry in the past year.

We are committed to building a communication bridge between the entertainment industry and the public, analyzing the relationship between market changes and culture, psychology, and society, using insights and discussions to address real issues that the audience cares about, and lifting the fog for future trend development.

Why do we pay attention to "key roles"?

At the end of each year, "People" will select the faces of the year. They come from the fields of entertainment, culture, business, sports and other fields. They are representatives of great social influence in the past year and the most iconic figures in the progress of the times. Through their stories, we can see the light reflected by the times.

This year, we want to take a step forward and focus on the entertainment industry through the "Key Role 2024 Entertainment Festival", present the most powerful insights into the entertainment industry, and understand the warmth and coldness behind the prosperity.

Why are you paying attention to the "key roles" in the film and television industry in 2024? Looking through past articles, you may be able to find some answers.

We spoke to the top actors in the industry and saw the imprint left behind by the characters that resonate so strongly with them.

The Yellow River Road in "Flowers" is only 755 meters long. The most dazzling person in the crowded crowd must be Miss Wang, the "Pearl of Puxi".In order to play her, actor Tang Yan spent three years. For a time, she completely disappeared from the public eye. There was a hot topic on the Internet: "Why is Tang Yan not popular anymore?" Tang Yan "is not popular".

In the past three years, Ms. Wang has actually been living in my body. I might have been able to do something slowly, but in the past three years, I was surprised by how quickly I could do it. Actors will be driven by the role invisibly. ——" Tang Yan is silent "

Picture source TV series "Flowers"

We also pay attention to the creators behind the camera.

"My Altay" director Teng Congcong created a chivalrous Zhang Fengxia in a vast space. Behind this lies her observation of ordinary individuals and her ideal of transcending life.

(female characters) They are not references from one or two characters, but may be some characteristics of a certain aunt, aunt, sister, colleague, or friend in my life.

She (Zhang Fengxia) has a very big heart and doesn’t care what anyone in the world thinks of her, even her daughter. I think that's what I like about it. ——"Behind "My Altay", the woman who wants the right to speak"

Picture source TV series "My Altay"

Zheng Xiaolong, who has directed many popular dramas such as "The Legend of Zhen Huan" and "The Legend of Mi Yue", always hopes to create realistic works. " HAPPY TO WANJIA" continues his consistent style, but also gives him a new understanding of today's drama viewing environment.

Zheng Xiaolong can’t tell how much of the discussion on the Internet is serious and how much is emotional. Compared to the past, TV stations were the main channel for broadcasting film and television dramas, and "Happiness to Ten Thousands of Homes" was born today and relies more on online channels for broadcasting and promotion. These are unfamiliar and fresh to Zheng Xiaolong. It is also difficult to understand using his past concepts.

But he is also working hard. He interpreted the discussion of young viewers asking He Xingfu to divorce as: "Today's relationships contain a lot of material things. Whoever is not making progress will also have material problems in it." - "From Zhen Huan to He Xingfu, director Zheng Xiaolong Things I don’t understand》

Picture source TV series "Happiness to Ten Thousands of Homes"

There are also times when we record the creative thread of those story writers who kept thinking.

"The Story of a Rose" screenwriter Li Xiao created a lively and enthusiastic Huang Yimei, while also portraying the growth and dilemma of urban women. When she was a child, she was raised as a boy by her father, who always told her repeatedly to "respect, self-love, and self-improvement." Because of this, she rarely takes a gender perspective into her creations. I have never felt that since I am a woman, I should only write about women.

After the age of 40, Li Xiao gradually discovered that time is not as kind to women as it is to men. Women's aging not only means losing their beauty, but also means losing more possibilities. From then on, she began to pay attention to the survival plight of women and tried to show the connection between women and society.

Now I see comments from some viewers. They like to say why she keeps falling in love, can we not let her fall in love, why has she ruined her good cards, how can she have sex with someone like this?

Huang Yimei is still a person in movies and TV dramas. There are so many people who have disciplines and standards for her, and think she should and should not be what she should be. So how many such disciplines do we women in real life face? specification?

I don’t think we should bear this. ——""The Story of Rose", when a woman is not just a dashing lady"

Picture source TV series "The Story of Rose"

Every article has had a huge influence and aroused deep resonance among readers. Every ordinary audience in front of the screen felt the sincerity of the creation from the candid expressions of the actors, directors, screenwriters and other main creators, and received a deeper emotional response than just watching the drama.

But that’s far from the whole story. This time, we go beyond words and hope to find key players in the film and television industry. Through conversations, speeches and selections, we will pay attention to the joys and sorrows of individuals and look forward to the trend of the times.

Who is the "key role" in the 2024 hit drama?

This time, all "key roles" will be open to the entire industry for nominations.

We will select the "10 key dramas in the film and television drama industry in 2024". The trends in the film and television industry are always surging and changing. We have chased "ancient dolls", been obsessed with "sweet pets", and were once moved to tears by "realistic dramas". Who is the most watched blockbuster drama in 2024?

Behind the drama series are excellent creators and producers. We will also select the "Top 10 Key People in Chinese Film and Television Dramas in 2024" to look for outstanding contributors in the film and television industry this year who are the most innovative, have the courage to explore and develop, and have successfully led the film and television dramas forward.

In addition, the turbulent and forward-moving film and television industry is also inseparable from choices and decisions at critical moments. At this ceremony, we will also focus behind the scenes to select the "Key Decisions of Chinese Film and Television Dramas in 2024", feel the pulse and breath of the industry's progress, and see clearly the trends and directions of aesthetic changes.

The above three selections are all open to industry registration.

If you are a practitioner in the film and television drama industry and have participated in the creation of domestic dramas broadcast in 2024 as a producer, director, editor, actor, etc., or your company is a production company or broadcaster of dramas broadcast this year Anyone on the platform can participate by scanning the QR code ⬇️ to register. If you pass the selection, we will contact you as soon as possible.

024, which domestic drama won your time?

We believe that the film and television industry can take a step forward and the quality of film and television dramas can reach higher levels. The most inseparable "key role" is the audience.

This time, we also want to listen to the audience. We want to know, which one do you think is the best drama of 2024? In this era of explosive hits, what questions and curiosities do you have about the Chinese film and television drama industry?

Please scan the code ⬇️ to participate in filling out the questionnaire and write down your answers. We will announce the "10 Key Questions" that the audience is most concerned about at the ceremony, and ask relevant creators and producers to answer them directly.

Lucky viewers will have the opportunity to be invited to the ceremony, witness the glorious moments of their favorite dramas, and listen to the creative team give their answers to the questions you care about.

This winter, we look forward to driving away the cold with you and having a flowing, bright and warm feast together in reviewing the popular content of the past year.