Cover News Reporter Yi Yili
htmlOn June 28, the Magnolia Award of the 29th Shanghai TV Festival was announced. With six production and broadcast works including "Flowers", "Three-Body", "The Long Season" and "Under the City", Tencent Video won 10 honors including the most valuable "Best Chinese TV Series". As a benchmark for the domestic television industry, the Magnolia Award uses its fair and authoritative selection mechanism to gather audio-visual masterpieces and reflect the style of the industry. During the ten-year Magnolia "picking fragrance" journey, Tencent Video recorded the images of the times one by one. The high-quality works vividly demonstrate the fruits of its content development.In 2015, the finalists for the four major categories of the Magnolia Awards were officially announced. Among them, the 10 "Best Chinese TV Dramas" were all copyrighted dramas broadcast by Tencent Video. In the following years, from "The Legend of Mi Yue", "A Thousand Bones of Flowers", "Ode to Joy", "Chicken Feathers Flying to the Sky", to "The First Half of My Life", "That Year the Flowers Bloomed and the Moon Was Full", "The Great River" and " "They're all good" and "Do you know whether they should be green, fat, red and thin"... Tencent Video's ongoing works performed even more brilliantly at the Magnolia Awards. Taking 2018 as an example, not only more than half of the dramas shortlisted for "Best Chinese TV Series" were broadcast on Tencent Video, but they also covered diverse themes such as realism, modern legends, espionage suspense, etc. Among them, 5 Magnolia Awards were won The nominated "That Year the Flowers Bloomed and the Moon Was Full" was broadcast exclusively on Tencent Video and received 13.5 billion views.
In 2020, the Magnolia Awards included "first-run TV series on key video websites" for the first time in the scope of awards. Tencent Video won 6 nominations including "Best Chinese TV Series" with "Qing Yu Nian", and finally won the Best Screenplay ( Adaptation) and Best Supporting Actor. In 2023, the Magnolia Awards expanded the field to include all online audio-visual content into the selection scope. Tencent Video won 11 awards for 9 masterpieces in different categories such as "The Three-Body Problem", "The Beginning" and "Beyond Fireworks, Rice, Oil and Salt". The types of awards were also Extended to "Best Art", "Best Overseas Drama (Short)" and other fields.
"China's Internet Audiovisual Development Research Report (2024)" shows that as of December 2023, the number of online audiovisual users in my country has reached 1.074 billion, and the Internet user usage rate is 98.3%. The status of online audiovisual as "the largest application of the Internet" has become increasingly consolidated. .
Industry insiders said that judging from the performance at the Magnolia Awards in the past 10 years, the works produced and broadcast by mainstream video platforms have shown an upgrading trend of diversified types, innovative themes, and frequent high-quality products. It is believed that mainstream video platforms will continue to lead the way in the future. The development of the film, television, and art industries will bring more high-quality content to audiences and promote the online audiovisual industry to a more prosperous future.
