On November 11, regarding the authenticity and investigation status of the recent "Simba suspected of false propaganda", the relevant person in charge of Xinxuan did not respond to the Beijing Business Daily reporter.
It is understood that China Net and other media recently reported that Simba and his apprentice Dandan announced a modified milk powder called "Homepro Hepu Nuo Aibike Immune Globule Lactoferrin" during a live broadcast. It is effective for rhinitis, fever, athlete's foot, bad breath, urticaria and other symptoms, and can significantly improve immunity within two hours. Simba’s sales of Hepu Nuo Aibike during this live broadcast may be 79.8 million yuan.
The report also mentioned that on November 6, a blogger made a real-name report to the Guangzhou market supervision department, questioning Simba’s live broadcast of suspected false propaganda and exaggerated product efficacy.
Whether the above-mentioned prepared milk powder can improve children's rhinitis and fever after taking it, the customer service staff of the official homepro flagship stores of Taobao and JD.com did not directly respond to the Beijing Business Daily reporter, only replying that "the product is compliant."
Source: Beijing Business Daily
