On the afternoon of November 11, JeansWest issued a statement stating that a store without the authorization of the JeansWest brand was sold on the market under the name of JeansWest. The statement shows that the Douyin store involved is Qinghe County Jiamian Clothing and Accesso

On the afternoon of November 11, JeansWest issued a statement stating that a store without the authorization of the JeansWest brand was sold on the market under the name of JeansWest. The

statement shows that the Douyin store involved is Qinghe County Jiamian Clothing Co., Ltd. (Douyin account name: Jeanswest Real Estate Flagship Store).

Jeanswest stated that the store has infringed the trademark rights and registered trademark rights of the Jeanswest brand, and has also seriously damaged the brand image and market order of Jeanswest.

"Jeanswest has initiated legal procedures to hold the merchants involved accountable. Through legal channels, we require the merchants involved to immediately stop the infringement, destroy all infringing goods, and compensate for the economic losses and reputational damage caused to the brand due to the infringement."

Source: @jeanswest

On November 9, actor Xiao Zhan released photos of the new album "Us" on his personal social account.

Source: Social media platform

However, some netizens discovered that a Douyin store called "Jeanswest Real Estate Flagship Store" was selling sweatshirts with the same pattern as the cover of Xiao Zhan's new album.

is suspected of plagiarizing clothing screenshots

It is understood that the live broadcast room has been reported, and JeansWest has also initiated legal proceedings to pursue accountability.

Source: Jiupai News Comprehensive @Jeanswest, social media platforms, Jiangnan Metropolis Daily, public information