The "Magnolia Blooms" awards ceremony will be held tonight at the Lingang Performing Arts Center, and the 5-day 29th Shanghai TV Festival will also come to an end.
Shanghai TV Festival is a “people’s festival” that reaches thousands of households. "The Fragrance of Magnolia" offline screening event for the benefit of the people creates a "TV festival at the doorstep" for citizens, reflecting the warmth of the city. By constantly bringing in outstanding works from around the world and letting outstanding Chinese works go out, the international influence of the TV Festival continues to increase. The Magnolia Award gathers excellent works from home and abroad, showcasing superb Chinese originality and the cultures of various ethnic groups around the world. "Film and television + cultural tourism", micro-short dramas, aicg... the TV Festival leads the film and television industry in China and even the world in all aspects.
Leading｜Cultural Tourism’s “New Gameplay” Short Drama “New Power”
On the first day of the opening, the central hall of the exhibition center was crowded with television workers from all over the world. They all came to learn how to use "one drama to set a city on fire".
Because I heard that the "Mr. Bao's Rice" from the hit drama " Blossoms " has become a top menu item in various restaurants in Shanghai. The British TV personality said that he also has "Sherlock Breakfast", which is produced by the cafe that became popular in the British TV series "Sherlock". “Image leadership and integration of culture and tourism” have become a “super topic” that the world is paying attention to. The "immersive real-life experience hall" of the TV series "三级" recently opened at Madame Tussauds. The wax figures of the characters in the drama and a series of high-tech interactive devices attracted fans of the drama and book fans to come here. At the opening forum of the "Magnolia Dialogue" TV Forum, everyone enthusiastically discussed how to open an excellent TV series today. It is not just about turning on the TV or mobile phone. "Film and television + culture and tourism" are making Chinese film and television dramas more and more "watchable". It becomes more and more "fun".
Micro-short dramas are also the latest hot topic. The first Shanghai Micro-Short Drama Conference released "Several Measures on Promoting the Development of Micro-Short Drama Industry in Shanghai (Trial)", setting up an industry guidance fund of 50 million yuan every year, and striving to not only launch more than 300 high-quality micro-short dramas within 3 years, but also It is also necessary to cultivate and strengthen 10 industry leading enterprises. Shanghai will also launch a package of micro-short drama support plans such as the "Flowers Plan", "Overseas Plan" and "Excellent Talents Plan" to help the creation and development of Chinese micro-short dramas.
Warmth | People-friendly screenings are popular, art is around you
"The Fragrance of White Magnolia" Shanghai TV Festival program is screened offline to benefit people, creating a "TV Festival at the doorstep" for citizens. On June 17, tickets for the offline guided screenings for the benefit of the people opened in just half an hour. Tickets for 17 of the 32 events were sold out, including screenings of "Secret No. 9", "Earth Pulse III" and "Van Gogh: The Road to the Master" The show was sold out within 1 minute of the ticket opening. As of June 20, all performances are booked.
The reason why it is so popular is that in addition to the wonderful programs, the screening points for Huimin have also expanded from 18 last year to 20. Among these screening points, in addition to popular landmarks such as the China Art Palace in previous years, the newly added Shanghai Book City and the East Hall of the Upper Picture are all must-visit "cultural check-in places" for citizens and tourists. This year's screening points are centered around "one river and one river", and four cultural activity venues adjacent to and near the river have been selected. The audio-visual consumption scene and urban aesthetic education atmosphere driven by benefit screenings are quietly integrating into citizens' lives.
In order to provide citizens with a better viewing experience, enhance the interaction between audiences, creators and professional workers, and expand the social function of TV works, China Art Palace, Shanghai Grand Theater, Shanghai Jiushi Art Museum, Shanghai Bookstore, Shanghai Tudong Hall has held 10 offline meetings. Michael Gunton, chief producer of "Earth Pulse III" and creative director of the documentary and natural history department of BBC Studios, said: "The experience of watching the TV alone at home is completely different from that of watching with one or two hundred people in a large screening room. I I really like this feeling of everyone gathering together to watch. "This year, while promoting the "going out" of excellent Chinese audio-visual works, the Shanghai TV Festival also "invites" excellent works from all over the world to promote exchanges between the Chinese and foreign film and television industries. With cooperation, a broader platform has been built to further enhance the level of hosting festivals.
In the "Magnolia Vision" TV market, TV program promotion conferences and salons launch more practical international exchange activities, allowing overseas buyers to gain something and Chinese film and television companies to have output. For the first time, the TV market set up a "Shanghai Audiovisual" theme pavilion, held "Shanghai Audiovisual" boutique promotions and formed an international communication brand, demonstrating Shanghai's good business environment in building a global film and television creation center. The State Administration of Radio and Television will also release outstanding works of "Audiovisual China, Global Broadcast", so that high-quality works and high-quality development results can be disseminated more widely.
Wonderful | Excellent works at home and abroad gathered in "Magnolia"
As the finale of the Shanghai TV Festival, the "Magnolia Award" has always attracted the attention of audiences across the country. This year, the "Magnolia Awards" has expanded its cooperation with television organizations in India, Australia, Turkey and other countries on the original basis. The number of countries and regions accepting films has also increased from 49 last year to 57, achieving full coverage on all five continents. There are nearly 1,000 domestic and overseas audiovisual works, the highest number in the past five film selection cycles. In the TV series category, about 190 Chinese dramas were registered; overseas dramas increased from nearly 110 in the previous year to nearly 170, an increase of 53.7%. The number of entries in the documentary and animation categories has increased significantly, and the proportion of overseas works has increased year by year. In the end, 10 dramas from 7 countries and regions entered the three major categories of the Magnolia Award.
In the Chinese drama category of this year's Magnolia Awards, "Questioning the Vast" explores innovative narrative methods on major revolutionary historical themes and brings new ideas to the shaping of great men; "Flowers" focuses on Shanghainese culture, and its stylized expression brings new aesthetics to the small screen. Experience; " The Long Season " opens up the idea of high-quality creation, delicately showing the relationship between the times and destiny; " The Years of the Great Rivers ", "South to North", " The Glory of Fathers " are produced with excellent quality, from Different aspects show the changes of the times and social development; "Welcome to Maile Village", " Ask the Heart " and "Imperfect Victim" are based on reality and convey concerns with powerful story cores... These make audiences of all ages empathize. The masterpieces reflect the industry's all-round innovation in subject matter, content, techniques, and technology during this cycle, and demonstrate that the audiovisual artistic expression of Chinese dramas has risen to a higher level. (Xinmin Evening News reporter Wu Xiang)
