Financial News Agency, September 25 (Editor Shi Zhengcheng) Faced with heavy pressure on sales performance and the dilemma of missing the first launch of AI functions, the "global stock king" Apple CEO Tim Cook also had to appear on variety shows to promote new products. . In the

Financial News Agency, September 25th (Editor Shi Zhengcheng) Faced with the heavy pressure of sales performance and the dilemma of lack of AI function in the launch of , the "global stock king" Apple CEO Tim Cook also had to appear on a variety show to promote the new product Do publicity.

In the show broadcast this week by Jimmy Fallon, the well-known American talk show actor, played the clip recorded with Cook on the launch day of the iPhone 16 series last Friday. The two walked from the Apple flagship store on Fifth Avenue in New York through Central Park to another Apple store on the Upper East Side.

Along the way, the two used the front camera of the latest iPhone 16 pro max to record the conversation. Cook said that every time a new mobile phone is launched, he will try to come to the flagship store on Fifth Avenue. Seeing the cheers of the crowd there is an "out-of-body" experience. Cook also said that he would constantly remind himself that people just like Apple, and he just happens to be in the position to receive people's enthusiasm.

As CEO, Cook has not forgotten to promote "Apple Smart" on talk shows.

Cook told Jimmy that "Apple Smart" will be available next month (in the US market), and the first functions include such as summarizing emails. Cook said that the feature is of great significance to him. He receives hundreds of emails every day, and now he can summarize a long letter with the click of a button.

Of course, since the launch functions of "Apple Smart" are not many, Cook is a little speechless when it comes to this: "You can also generate emoticons... there are many more... you really do it every day. Things."

After completing some embarrassing comedy performances, Cook's journey with Jimmy came to an end.

Apple’s CEO only needs to simply appear on the show, while netizens have many things to consider.

On the well-known Apple intelligence website 9to5mac, some netizens worriedly expressed that Cook needs to go on talk shows to do marketing. Is the sales of iPhone 16 this year particularly sluggish?

The lagging "Apple Smart"

According to the calculations of the well-known consumer electronics industry analyst Ming-Chi Kuo, this year's launch of the iPhone 16 series has obvious unevenness: the first week booking data of the iPhone 16 and iPhone 16 Plus, which have a larger upgrade, are year-on-year. It went higher, but the two mobile phones in the pro series were slightly cold. The reasons behind

are not difficult to understand. Against the backdrop of the belated arrival of Apple’s smart phones, more users have chosen to hold on to their old phones and continue to wait. Judging from Apple’s official announcement and various sources, the entire set of “Apple Smart” may not be fully launched until ios 18.1, which will be launched next month, until ios 18.4 around March next year. By then, users will already have to face the decision of "whether to wait for iPhone 17".

It is relatively certain that Apple will launch "Apple Smart" to American English users in the ios 18.1 update pushed in October. The beta system shows that the ai notification summary function will be provided in a series of apps such as "Mail" and "Message". There's also a new Cleanup tool in the Photos app, which can be used to remove unwanted people or backgrounds from photos and use AI to fill in the background. In addition, there is a more important update. means that iPhone can not only record calls, but also transcribe the recording into .

(Apple AI will help you filter the most important push notifications) Version updates after

are more market rumors. According to inference, iOS 18.2 may be launched in December, when Apple will launch localized "Apple Smart" to Australia, Canada, New Zealand, South Africa and the United Kingdom. At the same time, the integration of Siri assistant and chatgpt should also be launched in this version.

ios 18.3 will be a minor update after the end of the year holiday season. It is currently unclear what “Apple Smart” features will be added. iOS 18.4 after

will be an important update, and siri's screen sensing and deep control functions will be online in this version. In addition, Apple has also stated that it will launch “Apple Smart” for non-English languages ​​​​such as Chinese, Japanese, French, Vietnamese, and Spanish next year.Therefore, this version expected to be launched in March next year will be the version most likely to complete the "Apple AI pie".