Cover News Reporter Leng Yu Zhou Yi Recently, the Yunnan Internet celebrity "Xiaoying Family" with over 8 million fans on the short video platform has been deeply involved in the whirlpool of public opinion. It has been accused of "collapsing its house", "selling it miserably" an

Cover News Reporter Leng Yu Zhou Yi

Recently, the Yunnan Internet celebrity "Xiaoying Family" with more than 8 million fans on the short video platform has been deeply involved in the whirlpool of public opinion. It has been accused of "collapsing its house", "selling it miserably" and "giving its girl up for adoption" " has been on the hot searches on various platforms many times.

While the truth is still unclear, some netizens revealed the previous remarks of Xiaoying's husband "Shang Laru", saying that he once revealed that he had a script: "I played a bad guy."

Amid the doubts, an account named "Shanshui Xundian (Secretary Chen)" spoke out for "Xiaoying's family" through live broadcast. The cover news reporter learned that "Secretary Chen" is a staff member of the local e-commerce industrial park. He said that he had visited Xiaoying's home four times and got to know Xiaoying's family relatively well.

html On September 23, the cover news reporter had a conversation with "Secretary Chen." He introduced that Xiaoying once brought goods to local agricultural products, but the effect was not good, but she was "relatively real", and her husband "Shang Laru" was not the "good-for-nothing" in the impression of netizens, but was getting to know her every day. Changes in various platforms, "learning very carefully".

Xiaoying’s husband once revealed that he “has a script”?

"I played a bad guy"

html On the morning of September 21st, after the "Xiaoying Family" account released a stock video, there were no updates.

Before this public opinion storm, Xiaoying would occasionally post short videos of tens of seconds to "refresh", but she would basically update a long video of more than 5 minutes every day, recording herself farming, feeding cattle, Daily life such as cooking.

Similarly, the "Xiaoying's brother" and "Xiaoying's sister-in-law" accounts that were opened recently have no new updates.

In the face of various comments that were suspected of "collapse of the house", Xiaoying's family chose to remain silent. However, there are more and more discussions on the Internet. What Xiaoying herself and her husband "Shang Laru" said in the live broadcast have continued to be criticized. Dig it out for "archaeology".

Among them, a video clip of a single-person live broadcast of "Shanglaru" is quite popular. He said in the live broadcast that his youngest daughter has no face with him at all, and he does not even dare to meet anyone, because in the account "Xiaoying Family", "I play a bad guy, and Xiaobao also plays a bad guy." Bad guy."

Previously, "pull up as" the image in the video. According to the video account of "Xiaoying's Family"

, some netizens believe that seeing Xiaoying attract countless fans by recording her daily life, her living conditions have gradually improved, and she has "survived" the hard days, but her husband said that the content of the video "has "The element of acting", I suspect that the tragic life presented by Xiaoying comes from the character. Is this a designed plot?

Dialogue with the person in charge of the e-commerce industrial park

The contents of Xiaoying’s videos were all shot by herself

Amid the skepticism, on the short video platform, the account "Shanshui Xundian (Secretary Chen)" spoke out for Xiaoying through live broadcast, saying that about Xiaoying He has reported Ying's matter to the local propaganda department, Women's Federation, etc., "Young talents, we must protect her." In addition, he also said that he has already had a dispute with "Shang Laru" who spoke unobtrusively during the live broadcast. communicate.

Public information shows that the owner of the "Shanshui Xundian (Secretary Chen)" account is named Chen Yixiao. He is the party branch secretary of Xundian County E-commerce Industrial Park and a new media entrepreneurship mentor. According to local media reports, in February 2024, Chen Yixiao and his team were invited by relevant departments to Liushao Township, Xundian County, to provide services to more than 60 young talents from various village committees, heads of cooperatives, and leaders in planting and breeding to get rich. Focus on training objects for e-commerce training.

"I went to see her without her knowledge. Cutting corn, mowing grass, and cooking rice are the most realistic portrayal of her." On September 23, at Xundian County E-Commerce Industrial Park, Chen Yixiao told Cover A news reporter has visited Xiaoying’s home four times. Xiaoying has to carry a mobile phone holder when working. She shoots all the content herself, and it takes several hours to edit the video every day. “Once, I saw her shoot more than 4 hours of footage.

Xundian County E-commerce Industrial Park

Chen Yixiao said that he is indeed an e-commerce entrepreneurship mentor, but he did not guide Xiaoying to create an account. "My number of fans is not as high as hers." "

He said that before, because the number of Xiaoying's fans continued to grow and was large, merchants from all over the country came to Xiaoying to talk about bringing goods almost every day. At most, there were four or five a day. For To facilitate communication, the e-commerce industrial park provides them with an office for negotiation, “all provided free of charge. "

Because Xiaoying is busy at home, her husband "Shang Laru" is mainly responsible for dealing with merchants, products and other matters. After many exchanges with merchants, some merchants feel that "Shang Laru" can also be broadcast. So, as netizens said As you can see, "Shang Laru" once sold flowers live in the e-commerce industrial park.

"Shang Laru" once sold flower cakes live. Internet screenshot

"He really understands the backend operations. "Chen Yixiao said that "Shang Laru" will learn the changes and rules of the short video platform almost every day. If a new anchor's account is banned for live broadcast in the park, the study exam involved in unblocking the account will be handed over to him," He cares more than all of us. ”

Xiaoying once brought local specialties

The sales were not good, but they were “relatively real”

According to Chen Yixiao, he started to contact Xiaoying in 2023, mainly hoping to guide her to bring local specialties. Xiaoying Ying Yedai once brought some local specialties such as ganba and bacon, but the unit price was relatively high and inconsistent with the consumption preferences of Xiaoying fans, so the effect was not very good. “Many of Xiaoying’s fans are college students. , prefer small snacks. "

Seeing that the effect was not good, they chose to give up. Chen Yixiao said that he respects Xiaoying's choice, "Xiaoying is more real. "

As of September 24, the number of fans of the Douyin account of "Xiaoying Family" was 5.84 million, which has slightly dropped. Its window products have also increased from 24 to 23. Among them, Da La, who often appears in Xiaoying's live broadcast room, Sales of films exceeded 220,000, and sales of hot and sour noodles exceeded 700,000. Data from the

third-party platform shows that in the past 30 days, the "Xiaoying Family" account has launched 13 live broadcasts, with sales ranging from 2.5 million yuan to 5 million yuan. The average sales volume per game is 250,000 yuan to 500,000 yuan.

Chen Yixiao said that according to the original plan, he will prepare a local new media association to train live broadcast anchors, and hopes to invite Xiaoying to share the experience of creating short videos. Methods and experiences to drive local talented young people towards better development, but in the face of these recent events, the plan may be shelved.

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