According to Beacon Professional Edition data, the national movie box office for the May Day period in 2024 (May 1 to May 5, 2024) was 1.527 billion, exceeding the same period last year and entering the top three in the same period in film history; the number of moviegoers was 37.77 million, and the total number of screenings 2.4 million, setting a new record for May Day events. At the same time, Guangdong continued to take advantage of the country's largest box office, with the May Day box office exceeding 217 million yuan, leading the country.
Among them, the top three box office in the 2024 May Day box office are: " Peacekeeping Riot Squad " 406 million, " Thelma and Louise " 392 million, and " Kowloon Walled City: The Siege " 255 million.
According to Beacon Professional analysts, the May Day box office in 2024 exceeded 1.4 billion, which is higher than the same period last year. The market performance during the period was excellent, and the box office of many films exceeded expectations. In particular, the box office of "Peacekeepers and Riot Squad" exceeded 406 million. The film's performance is extremely impressive. The film is deeply loved by female audiences, who account for 71.4% of the audience. The proportion of people watching the movie in groups is also relatively high, reaching 15.2%. It is very suitable for parents to watch the movie with their children and has good educational significance. The box office of "Thelma and Louise" also exceeded 390 million during the schedule, and it topped the box office on the third and fourth days of the schedule. As the only major comedy film on May Day this year, the genre advantage is obvious, and it meets the needs of the big schedule. Audiences pursue the demand for "easy relief" from watching movies, and the box office performance is particularly outstanding in the Northeast region.
The Hong Kong-style action film "The Siege of Kowloon Walled City" grossed over 250 million at the May Day box office, and achieved box office decline for three consecutive days in a single day. The film has an excellent reputation, with a score of 9.5 among Taopiao ticket buyers and a 7.5 score among Douban fans. It is expected to get a good long-tail box office. Compared with other May Day movies, the film's ticket-buying audience is significantly different, with male audiences accounting for 56.8%. It also has obvious advantages in South China. In the Guangdong movie box office list, "The Siege of Kowloon Walled City" topped the box office list with a box office of 69.31 million. The second and third places are "Peacekeeping Riot Squad" and " Thelma and Louise " respectively.
Overall, the supply of May Day movies this year is very rich in terms of genres. For example, young audiences love the romantic movie "Journey Across the Moon ", "Pigman Movie: Interstellar Action" has the highest proportion of parent-child groups, and " "Howl's Moving Castle " has the highest proportion of single-person viewing. The good diversity and richness meet the viewing needs of different audiences, which is also one of the reasons why this year's May Day program can achieve good results.
According to analysis, from the perspective of ticket purchase images, this year’s May Day program continues the feature of more prominent female audiences during popular periods. Female audiences account for more than 60%. At the same time, they are also sinking further. The box office share in third- and fourth-tier cities is close to 4 In addition, it is worth mentioning that the proportion of viewers over the age of 40 in this year’s May Day program is the highest in history, and the demand for family viewing continues to expand.
Written by: Nandu reporter Xu Xiaolei
