Following the launch of the "China Micro-Short Drama Quality Oriental Project" in Shanghai on September 3, there is new news. As part of the plan's "Variety Show Innovation" action, on September 21, the first domestic short drama IP incubation reality show - "Start!" "Short Drama

Following the launch of the "China Micro-Short Drama Quality Oriental Project" in Shanghai on September 3, there is new news. As part of the plan's "Variety Show Innovation" action, on September 21, the first domestic short drama IP incubation reality show - "Start!" "Short Drama Season" has officially started recording in Chengdu and is expected to premiere on Dragon TV in mid-October and be simulcast on the entire network.

As one of the emerging online audio-visual industries, micro-short dramas have shown explosive growth in the past two years. "On air!" "Short Drama Season" focuses on the currently hot micro-short drama industry, and is the first new program format of "micro-short drama + variety show" in the country. The program brings together six major film and television IPs such as " Du Lala's Promotion ", "Young Bao Qingtian" and "Liao Zhai" to carry out the "secondary creation" of film and television IPs in the field of micro-short dramas. At the same time, with the main content of micro-short drama actor selection, short drama project venture capital, short drama IP performance, etc., we will explore new ways of content creation and realize the first model of simultaneous broadcast of variety shows and short dramas.

"Starting!" "Short Drama Season" is jointly produced by Dragon TV, Chengdu Tianfu Kuanzhai Culture Communication Co., Ltd., Beijing Chunguang Hao Media, and Guangcai Pictures. Ma Wenhan, chief director of the program and young director of Dragon TV, told reporters, "Starting! The program content of "Short Drama Season" starts with the casting of actors, aiming to tap the specific skills and potential of actors in the field of micro short dramas. More than 20 actors will compete for short drama IP together.

Opening Ceremony Scene

As one of the program producers, Dragon TV’s long-term layout in the field of comedy is unique among domestic satellite TVs. From " Swordsman " to " Happy Comedian ", then to " Crosstalk Has a Newcomer " and " is on the air!" "Sitcom ", Dragon TV aims to continuously update and adapt to the current audience tastes and social needs, innovating and cultivating a large number of loyal comedy audiences. General Manager of Chunguang Hao Media, "Start Broadcasting!" "Short Drama Season" Chief Producer Asu introduced, "Starting! "Short Drama Season" is a member of the variety show "On air!" The third season of the "Sitcom" series, which debuted in 2022, has brought countless joy and touches to the audience with its brand-new "drama and variety show" variety show model and the presentation of diversified sitcom IPs.

Thanks to the strong support of relevant film and television policies in Sichuan Province and the professional and refined services of the Chengdu Film and Television City Management Committee, the creative team was able to quickly invest in the production of comedy content and variety shows, accelerate the incubation and training of comedy talents, and create higher-quality content , higher-level program production, using "Made in Chengdu" to incubate and help high-quality micro-short dramas be broadcast on stars, and promote the micro-short drama industry to enter a new stage of quality and excellence.

In early August this year, taking advantage of the opportunity of the 37th Popular Film Hundred Flowers Awards to be held in Chengdu, Chengdu Tianfu Kuanzhai Culture Communication Co., Ltd. and Beijing Chunguang Good Culture Media Co., Ltd. announced that they would jointly build a 3 billion "Chinese Comedy Dream Factory" in Chengdu. ". "On air!" "Short Drama Season" is its first project. In addition, the first domestic stand-up comedy competition show " stand-up comedy alliance " is also expected to start recording in Chengdu in the fourth quarter of this year.