Source of this article: Times Finance
As the first 3A-level game masterpiece in China, " Black Myth: Wukong " has caused heated discussions and discussions around the world as soon as it was released with its excellent graphics, in-depth plot and unique gameplay. focus on.
The latest data from vg insights, a foreign data analysis company, shows that the sales volume of "Black Myth: Wukong" on the steam platform has reached 20 million copies. At the same time, the game's total revenue exceeded 961 million US dollars, which is approximately more than 6.79 billion yuan. Its distribution platform not only includes the steam platform, but also includes wegame, playstation, and epic games store platforms. Huatai Securities predicts that the full-year sales of this game are expected to reach 30 million to 40 million copies, corresponding to a turnover of 10 billion to 14 billion.
"Black Myth: Wukong" became a hit, and Luckin Coffee, Huayi Brothers, and even Shenzhen Huaqiangbei also took advantage of it.
Picture source: Tuchong Creative
Phenomenal screen-smashing
Since the pre-sale of "Black Myth: Wukong" started on June 8, 2024, the sales volume of the game has quickly reached 1.2 million copies, with sales approaching 400 million yuan. The game Just over two hours after it went online, the number of simultaneous online players on the Steam platform even exceeded 1.404 million. On August 20, "Black Myth: Wukong" was officially released. Just three days after its release, sales across all platforms exceeded 10 million units, breaking the historical record of Chinese games. The game also attracted a large number of foreign players and attracted unprecedented discussion.
According to Sina data, on August 20, "Black Myth: Wukong" appeared on the hot search list 74 times, and its cumulative time on the list reached 153 hours. The live broadcast craze has swept the entire network, with cumulative views exceeding 42.24 million times.
In addition to the popularity of the game itself, consumer goods company Luckin Coffee has also stepped in to add fuel to the fire. The day before the official release of "Black Myth: Wukong", "Splashing Traffic" was the first to hit Ruixing. Luckin Coffee and "Black Myth: Wukong" joint product "Black Myth Tengyun American Coffee" was launched online, and limited edition co-branded cups were given away sets and other peripheral products.
Soon, related peripheral products were sold out nationwide in seconds, the system almost crashed, and related topics were searched many times. Yang Fei, chief growth officer of Luckin, lamented in the circle of friends: "The purchasing power of men has subverted the team's perception this morning."
Not only that, "Black Myth: Wukong" also led to a wave of travel check-in. Social platforms show that many tourists have checked in at the game filming locations. Data from online travel platforms also show that on the day the game was launched, tourism popularity in Shanxi doubled compared to the previous month. Among them, the Yuhuang Temple, Chongfu Temple, Xiaoxitian, and Tiexi The popularity of game filming locations such as the Buddhist Temple and Shuanglin Temple has soared. On August 20, the day the
game was launched, it directly took A-shares flying. Huayi Brothers, Zhejiang Edition Media, CITIC Publishing, Xinxunda and other related concept stocks collectively strengthened and continued to hit daily limits. Among them, as the publisher of "Black Myth: Wukong", as of the close of trading on August 20, Zhejiang Edition Media reported 9.57 yuan per share, an increase of 10.00%, and the stock price hit a one-year high.
Since then, this year’s first phenomenal screen refresh was born.
Huayi Brothers wants to make a film and television version
The extraordinary popularity of "Black Myth: Wukong" has also attracted close attention from related industry chains. As a beneficiary of the capital market, Huayi Brothers began to seek further cooperation in business.
At the New Wave Forum on September 8, Huayi Brothers Vice Chairman and CEO Wang Zhonglei revealed that the company is negotiating with the "Black Myth Wukong" team on matters related to the film and television production of the game. Wang Zhonglei revealed that cooperation between the two parties is under negotiation. Regarding the film and television presentation form of "Black Myth: Wukong", Wang Zhonglei said that there may be movies, short plays, Chinese dramas, etc.
Wang Zhonglei said that China Film has also made many reforms this year, including being able to watch Olympic events in cinemas, and also hopes to try "Black Myth: Wukong" in cinemas. But Wang Zhonglei also said bluntly, "There are not many successful cases of game adaptations into movies." He also talked about the film and television cases of " Warcraft " and " Onmyoji ".
"Black Myth: Wukong" has high requirements for hardware and equipment due to its precision production. In addition to the continuous development of the industry chain, the game has also set the hardware market on fire.
Some media reporters visited Huaqiangbei two days after the game was launched. The topic in almost every computer assembly stall was inseparable from the recent popularity of "Black Myth: Wukong". Many people come here because they want to play "Black Myth: Wukong", but their old computer configuration cannot run it.
"The past two days have been basically spent on assembling computers because I want to play "Black Myth: Wukong". This game has very high requirements for configuration. Many people's old computers cannot play at all." Assembling computers at a computer in Huaqiangbei In front of the stall, the stall owner enthusiastically recommended various computers with different configurations to consumers who came to inquire. "To play Black Mythology, the minimum configuration that can be played is 4060ti. A console costs about more than 5,000 yuan. If you want to play with 2k or 4k image quality, it is even more expensive. It basically costs 9,000 yuan, 10,000 yuan and 2 The configuration of the 10,000-yuan range is sufficient.”
(Times Finance Jinzixin Comprehensive Financial News Agency, Yangcheng Evening News, Investment Circle, Securities Times)
