text丨Wuguangchun
editor丨Feng Quanquan, Ai Luo
The overall performance of the film and television market in March 2024 was good. There were both realistic works that aroused widespread social discussion, and there were also annual hits with high word-of-mouth ratings. Payment reservation. In terms of TV dramas, there are Zhao Liying's "Walking with the Phoenix" which kicked off the return of 85 Flowers to ancient costumes, and Chen Xiao's "Little Days" which became the most popular family drama in terms of traffic ratings; there is also "Flower Room Order" which made its debut with an original script. Ju Jingyi, Liu Xueyi, Zheng Hehuizi and everyone else are on the table!
In terms of movies, Taiwan's low-budget film "The Three Evils" broke through with its large-scale violent aesthetics. International high-scoring films "Dune 2" and "Falling Judgment" were released this month, with both box office and word-of-mouth success. In terms of variety shows, "Open Mic Tonight 2" has topped the popularity list for three consecutive months, and "Infinite Transcendence Class 2" has become a "textbook for sophistication in the entertainment industry", providing a one-stop service for watching movies and making complaints.
As the connection between the 2024 Spring Festival and the Q2 quarter, the film and television market in March has played a key role in connecting the past and the next.
1. TV series: "Traveling with Feng" is scheduled to be a hit of the year, and "Little Days" ranks first in satellite TV ratings
According to Tencent Entertainment statistics, in the TV series market in March this year, the duo of Zhao Liying and Lin Gengxin became a hit at the beginning of the year. "Walking with the Phoenix" has topped the list of popularity. The quality assurance of "Zhao Liying's production and starring" and the happy main line of female A and male O have made this drama the most popular work among the audience every month. It was closely followed by the urban family ethics drama "Little Days", which deeply explored the dilemma of marriage. The drama took the family as the core and stirred up multi-dimensional social topics. It combined delicate emotions and realistic care in parallel, and aroused widespread attention and discussion. In addition, "Hunting Ice", which debuted in February, still performed strongly in the Chinese drama market in March, ranking third on the list. Like "Ice Hunt", "South and North", which was also a hot drama in February, still had a long tail effect in March, ranking tenth on the list. In addition, the spy drama "The Storm Chaser", the Netflix version of "The Three-Body Problem", "Flower Order" starring Ju Jingyi and Liu Xueyi and other new dramas "to be launched" in March are all on the list.
If "Flowers" opens a new chapter for Chinese dramas in 2024, the launch of "Traveling with the Phoenix" will set off another wave of costume dramas. From its launch to the present, "Traveling with the Phoenix" has contributed significant topic popularity on Weibo, Douyin and other social media, won many firsts, and even created a phenomenon of dominating the charts. 's first-class actors, strong IP and acquaintance duo are looking forward to triple blessings. It is expected that this work will become a top-notch work in the recent market.
has set several new popularity records in Tencent Video's "Xing Feng". In terms of market share, "Traveling with Phoenix" has become the second drama in 2024 to have a market share of more than 30% on the hit list (sourced from Yunhe Data).
Although it is not a summer release, not broadcast exclusively, and is a win-win situation for all three parties, "Hong Kong Phoenix" is still able to break records and achieve explosive success. It not only fills the lineup of S+ dramas, but also once again confirms that as a producer and The starring Zhao Liying not only has a keen vision, but also has solid acting skills and the ability to carry dramas.
Judging from the user interaction of "Xing Feng" in the Tencent News app, overall, the leading roles "Zhao Liying" and "Lin Gengxin" and the main characters "Shen Li" and "Xing Zhi" are the top four key to the discussion popularity Ci, this is not only a reflection of the actor's own influence and acting skills, but also has the aura blessing of the "Xingyue couple" in the past "Chu Qiao Biography" to continue their relationship; in addition, "Xiao He", "Mo Fang" and "Xing Yun" "Several supporting characters and the actors "Xuan Lu" and "Dong Jie" are also highly discussed. In terms of the plot, the "wimp" performance of the little darling Xingyun, the cuteness of Shen Li who "really eats" braised pork, the unconventional plot of "a mythological drama transformed into a comedy", etc. are all topics that the audience is talking about.
In addition to the plot, the two main creators' "second relationship" after seven years after "The Legend of Chu Qiao" has attracted netizens. Xingyue CP's famous scenes have been reappeared, and the title of "Produced by Zhao Liying" is also "Traveling with Feng" 》Heats a lot.
In recent years, Zhao Liying has gone through the transformation of works such as "Wind Blowing Pinellia", "Happiness to Ten Thousands of Houses", and "Article 20", and returned to costume dramas again, handing in her latest answer in 2024 with "Traveling with the Phoenix". In "Traveling with the Phoenix", what can be seen is more sophisticated production, a plot that eliminates routines, and Zhao Liying's qualitative leap that is different from the past. All these make "Traveling with the Phoenix" live up to expectations and become a leading drama with excellent quality control, and also allow Zhao Liying's strength and acting skills to be effectively tested again.
Looking back in 2017, Zhao Liying shared her life history in Tencent Entertainment's "Starry Sky Speech". She said that she was born in a grassroots class and was lucky enough to join the ranks of actors. She always seized the opportunity to work hard in acting, hoping to prove herself with her works. She used "The Legend of Lu Zhen" to prove that a round face can also play a good heroine; she used "The Legend of Chu Qiao" to prove that women can also have heroic dreams, and she also wants to be a hero like Chu Qiao. After "The Legend of Chu Qiao", Zhao Liying successively created the tough and transparent Minglan, the brave and independent Banxia, the positive and warm happiness, and the mute Xiuping who defended her morality with death... This time in "Traveling with the Phoenix" Shen Li is still a heroine with a rich heart, a stable core, and her own independent thoughts and desires.
After nearly 20 years in the industry, Zhao Liying has fulfilled her dream of "changing from a round-faced flower to a heroine in life", opened a new chapter in her career as a powerful actress, and successfully became a younger woman. As a role model and leader , many girls like me, with round faces, ordinary backgrounds, and dreams, can have a promising path leading to the heroine of their own lives.
Zhao Liying fired the first shot of 85 Flowers' return to costume dramas with "Traveling with the Phoenix", which was a reassuring start.
In the March list, the family ethics drama "Little Days", which is very different from the mythological drama "Traveling with the Phoenix", also gained considerable popularity. This drama, which focuses on marriage and family life, only has 26 episodes. It is moderate in size and rhythm, with many highlights and a lot of drama. "Little Days" starring Chen Xiao and Tong Yao was broadcast on Tencent Video, Dragon TV, and Zhejiang Satellite TV. The ratings ranked first among satellite TV, and both channels were on the list. Mixing social issues while also touching on the emotional appeal of the public, this drama successfully broke through and became a leader in the crowded field of family dramas.
The plot of "Little Days" focuses on the conflicts between mother-in-law and daughter-in-law and intergenerational conflicts. From the beginning, a serious couple can only rent a house secretly during lunch break, to a 50-square-meter home with four people living in it. The couple can only sleep in bunk beds and are arrogant. The father-in-law issued 24 house rules... The core of the so-called "epileptic drama" is the more epileptic reality. "Little Days" uses the battle of wits and courage between young couples and their elders to unfold a series of stories about marriage and family under the framework of modern society. The torture and reflection of intimate relationships ultimately point to the ultimate proposition of how urban little people who shoulder the pressure from all sides can sort themselves out and start over. 's bloody torture is its skin and realistic concerns are its bones. From this perspective, "Little Days" deserves to be the ceiling of family drama traffic.
Judging from user interaction, the three most discussed characters in "Little Days" are the cowardly husband "Zhu Jincao" played by Chen Xiao, the crazy father-in-law "Zhu Dali" played by Zhao Jun, and the crazy father-in-law "Zhu Dali" played by Tong Yao. The "Love Brain" heroine "Gu Moli"; the three main characters each have their own life issues, and they gradually find relief and reconciliation in the smoke-filled friction. In terms of plot, terms full of conflicting concepts and intergenerational friction, such as "wimp", "extreme father-in-law", "domestic violence" and "evil mother-in-law", are the focus of discussion among netizens; the rhythm is neat and unobtrusive and the actors have a sense of humor. The pyrotechnic acting skills give these plots a high sense of immersion and substitution. It can be seen that "Little Days" has successfully attracted the continued attention of various target groups with its three-dimensional and full character creation, ups and downs of plot design, as well as its in-depth analysis of hot social issues and the display of diverse individual emotions.
In the Chinese drama market in March, there were also amazing dramas in the field of spy war dramas. "The Storm Chaser" starring Wang Yibo, Li Qin, and Wang Yang is currently being aired at prime time in Yangba. "Storm Chaser" took six years from incubation to release. It uses the financial war during the Republic of China as the starting point of the drama. It harmoniously intertextures fresh perspectives and rich history. Among the numerous dramas of the Republic of China, it has become a breakthrough. dark horse. As the leading actor, Wang Yibo performed well this time. From the drama selection strategy and performance in the drama, we can see his determination to transform from a popular star to a powerful actor. "Wang Yibo's progress in acting" has also become a highly discussed topic. At the same time, "Wind Chaser" has also been translated into English, Korean, Japanese, Thai and other languages, and has been exported to many countries, covering basically the whole world. In many ways, "Storm Chaser" is a work worth looking forward to and with great staying power.
So far, the leading actor "Wang Yibo" has taken over most of the drama's popularity, followed closely by "Wang Yang" and "Li Qin". The male protagonist "Wei Ruolai" starring Wang Yibo and "Lin Qiaosong" played by Zhang Tianyang, a pair of "cat and mouse"-like fighting wits, have become the two most hotly discussed characters in the play. The high-IQ Mr. Wei, who is white and black, Able to accurately predict every move of "Business Brain" Team Lin, this watertight plot setting truly respects the audience's IQ and is friendly to everyone's eyes. Wang Yang and Wang Yibo, a pair of mentors and helpful friends, are another pair of loving CPs in the play. Wang Yibo's "fragmentation" performance touched people's hearts. Wang Yang's steady acting performance made his uncle's "Tiancai" image more stable.
writes about society in a financial context, and sees human nature in turbulent history. The fate of the neighbors on Qibao Street has affected drama watchers to pay attention to the past events of the Republic of China and the historical prototypes of the four major families. "Storm Chasers" has undoubtedly opened up the climax of spy war dramas. The high-level gameplay presents the audience with a more vivid and immersive of the Republic of China, becoming a rare spy drama in recent years.
The highly anticipated first season of Netflix's "The Three-Body Problem" was released in March. Its advantages are obvious. The adapted "Three-Body" has become a narrative typical of Western thinking. The threshold for understanding the plot has been lowered, the pace has become faster, and multicultural elements effectively complement each other in the play; in terms of picture quality and special effects, both The dehydrated scenes full of visual impact and the realistic flickering of the universe are all top-notch productions. A large number of historical costumes and scene art present exciting and stunning effects.
But on the other hand, fans of The Three-Body Problem also have a lot of debates about the Netflix version of the adaptation. The series has been criticized for its "magic modification": Ye Wenjie's character has been greatly changed, and there is no "killing her husband to prove the truth"; Operation Guzheng , the Inquisitor was originally supposed to be full of anti-human desperadoes, but in the Netflix adaptation, many children were put on board. Fans complained that it was a very formulaic disaster movie presentation...
"The Three-Body Problem" The core lies in the praise of human courage and wisdom, in unyielding and unwavering, in the spark of civilization that can still be passed down across thousands of years of time and space, and in the epic of community that can never be truly defeated. The grand and magnificent concerted struggle in the original book has become "the center of the small circle world" in the Netflix version, which has been compromised in meaning. Because of this, Netflix's adaptation always gives the audience a strange feeling that the product is not the right version.
But no matter what, Netflix's adaptation of "The Three-Body Problem" is always an encouraging attempt to go abroad. I hope that like a bell, it can stir up greater echo and resonance in the distant wind.
In addition to regular dramas, short dramas also took a share of the Chinese drama market in March. The short drama "Housewives' War", which is full of high energy and relieves anger, is another popular show exclusively broadcast by Tencent Video. It focuses on the growth of women and the exciting story of counterattack and revenge. One episode is less than ten minutes, but it has a highly condensed plot. Quantity, clear narrative clues and fast pace. After the broadcast, it ranked first on Tencent's short drama rankings and first on Maoyan's short drama popularity list, becoming a hot short drama rookie.
Short dramas, as a popular drama genre that has recently emerged, experienced a blowout and tightened supervision in 2023. Now they have gradually moved from the blue ocean stage of wild growth to a more standardized and mature one with more intense competition. new stage. Looking at the development of short dramas in 2024 from the successful breakout of "War of the Housewives", the direction of diversification and quality is an inevitable trend. We look forward to future short dramas bringing us more possibilities, thus promoting the realization of the video and pan-entertainment industries A new round of growth.
On the whole, the Chinese drama market in March is quite exciting, with elements such as costume myths, family ethics, future science fiction, suspenseful espionage, short dramas, etc., providing audiences of all ages with a wide variety of "catch-up dramas" "combo. At the same time, judging from the ratings of drama series, the two lines of "new" and "nostalgia" were simultaneously launched in March. New dramas continued to enter the audience's field of vision, while some old dramas remained highly popular. The simultaneous advancement of multiple genres and the long-tail effect are evident. On the one hand, it reflects the innovation and activity of the TV drama market, and on the other hand, it also proves the lasting influence of high-quality dramas.
2. Movies: High-scoring masterpieces are released frequently, and Taiwan's large-scale "Zhou Chu Destroys Three Evils" has become a dark horse hit
In the last month, the most popular movie was "Zhou Chu Destroys Three Evils" starring Ruan Jingtian. In addition, there are also new films such as "Dune 2", which has received great reputation abroad, last year's Cannes Palme d'Or winner "Falling Judgment", and the love movie "I Lost You" starring Tan Jianci and Zhang Jingyi. It constitutes a film market in March that although the quantity is not dominant, all of them are high-quality films.
The Chinese Taiwanese film "Chou Chu Kills Three Evils" has been evaluated as "the most popular and craziest Chinese-language crime film since the beginning of the year". It is an action movie with violent aesthetics as its cloak. This movie is a small-production work with a cost of less than 10 million, but it has been listed as "the fourth box office in Taiwan, China in 2023", and the box office has exceeded 600 million just for this time it was released in the mainland. The film's ratings have skyrocketed since it was screened, with a score of 8.4 on Douban. It has stabilized at 8.1 a month after its release, ranking better than 95% of crime films in the category rankings.
With the popularity of the movie, former idol drama star Ethan Ruan, after experiencing the highlight moment of winning the Golden Horse Award for Best Actor with "Monga", once again relied on this "suited thug" image to return to the public eye and won his Nominated for Golden Horse Best Actor for the second time in his life. Judging from the user interaction of Tencent News App, Ethan Ruan's own name has become a hot focus of discussion. The public's hot discussion about him can be traced back to the idol dramas he performed in his early debut. He returned to his hometown to work and pioneered new tracks. The experience has also been cherished by various media and netizens.After became famous with this film, all the famous variety shows and interview scenes about Ethan Ruan were unearthed, setting off a nationwide craze. All this proves that Ethan Ruan is back. In addition, words full of unconventional explosive points such as "hidden details", "B-level movies" and "large scale" quickly carry the audience's sense of identity and pursuit - the loneliness, emptiness and absurdity of life, obsession The heaviness, stubbornness and heat of the film all become meaningful in contrast to each other, and these also constitute the main impression of the film by the public.
If "The Three Evils" is a film that has aroused heated discussions on both sides of the Taiwan Strait, then "Dune 2" and "Falling Judgment" are two masterpieces with worldwide reputation. As one of the most watched science fiction blockbusters in recent years and one of the most influential IPs in the history of science fiction literature, "Dune 2" uses "The Revenge of the Prince" in the Western classical tradition as its narrative blueprint and spiritual core. It is a story of imprisonment and freedom, glory and conspiracy. The lens poetics that combines the sense of technology and epicness brings unparalleled visual shock. In the rough texture of the picture, metaphors about human destiny, social form and human desires are slowly unfolded.
"The Fall" was a hit at Cannes. Female director Justine Trier used her unique and keen perception to slowly tell the story of the systemic oppression and moral dilemma faced by women. What is even more interesting is that when Trier attended a screening exchange meeting with "The Falling Trial" at Peking University a few days ago, Chen Ming, as the host, talked loudly and overshadowed the guest, and Dong Qiang, as the guest, spoke with arrogance; after being criticized by the students After protesting on the spot and calling for "let the director speak more," Chen Ming attributed the students' dissatisfaction to the rejection of his male identity, and then used the theory of gender equality to defend himself, making peace with the situation. All of this is as ironic and absurd as a drama reflecting reality, but it is this mutual reflection with the drama that adds a lot of popularity to the film and attracts more viewers to the theater. After fermentation, "Judgment of the Fall" has almost become a popular cultural phenomenon and a kind of social currency. According to the total box office forecast in the Mainland given by Maoyan Professional Edition, "Falling Judgment" will eventually receive a box office of 26.333 million.
In any case, from last year's "Barbie" to "Hot and Furious" at the beginning of this year, and then to the hugely discussed "Falling Trial", more and more women's issues have entered the public eye and caused a stir. People notice, think and argue. Everything is as Trier said: "I hope that all of us will not passively accept the habits of this society, but have to think and redefine our attitude towards life and the structure of organizing our own lives."
"Lost by Me" As a low-budget romance film, "You" has achieved impressive box office results of over 200 million in March. The leading actors Tan Jianci and Zhang Jingyi have impeccable appearance and have been recognized for their acting skills. They interpret the struggle of ordinary young people between love and reality in a more interesting and surprising way. "Kung Fu Panda 4" is a new sequel to the big IP "Kung Fu Panda" series. However, compared with its predecessor, it has been somewhat controversial in terms of production standards and story charm. It has currently earned 250 million in box office. "Brilliant Her" starring Hui Yinghong and Liu Haocun is a movie about the family relationship between grandparents and grandchildren. It is a remake of the Korean high-scoring movie "Grandma Ji Chun" and currently has a box office of over 97 million.
In addition, Spring Festival films such as "It's Hot", "Article 20", "Mr. Red Carpet" and "Flying Life 2" also occupy a place in the film market in March. Generally speaking, the style of the new films in March is obviously more diverse and grand, involving more delicate realism and philosophy of human nature. At the same time, they are good at the scheduling and coordination of lens language. What is finally presented to everyone is a film that is both speculative and thoughtful. A masterpiece of sex and spectacle.
3. Variety shows: "Open Mai Tonight 2" has topped the list for three consecutive months, and "Infinity Class 2" has gained popularity
Compared with TV series and movies, the variety show list in March is more stable, with 10 on the list Almost all variety shows are "familiar faces".In the list, "Open Mic Tonight 2", "Infinite Beyond Class 2" and "One Day Trip with Luyu" are ranked first, second and third in popularity respectively, and these three variety shows are all classic "second generation variety". In addition, there are also old friends from variety shows such as "Hahahahaha 4", "Half Lovers 3", "Mao Xuewang", "The Three of Us" and "The Sound of Life" on the list. Overall, most of the popular variety shows in March were "fancy reboots" of classic variety shows, and most of them were group-style variety shows. They relied on their own stable and forward-looking new rhythm and intensity of innovation to win. The cheerful program atmosphere, freshness The experience iteration, well-known group portrait guests, etc. all give the audience a stable sense of surprise, and the popularity will naturally remain high and stable.
The data is the same as that of January and February. The number one on the variety show popularity list in March is still "Open Mic 2". As Dragon TV's first-year comedy variety show, this program is the best in the variety show market throughout the quarter. It continuously delivers warmth and positive energy in the happy exchanges between celebrity artists and audiences, triggering a lot of out-of-the-circle topics on social media.
"Infinite Transcendence Class 2", which has been popular since its launch, ranks second on the popularity list. This variety show is more catchy with each episode. So far, it has contributed "Ji Lingchen makes tranquility no longer tranquil" ""An awkward chat with Xiang Zuo", "Hao Lei criticized Zhu Zixiao", "Zhao Yihuan was kicked out as an actor" and a series of hot search topics. "Infinite Class 2" was originally an acting variety show, but at present, it is more like a "contradiction-making machine"; compared to the competition and growth of the actors in the show, the audience is more concerned about Behind this are the sophistication and bloodshed in the entertainment industry.
Judging from the overall situation of the variety show market in March, "Variety n Generation" is still the mainstay of the program market in March. It has strong investment attraction and a broad fan base, whether for sponsors, celebrity artists or For the audience, "Variety n Generation" is more popular and has explosive potential than other variety shows, so it is easier to become the target of choice. For these "comprehensive generations", only by doing a good job of increment and innovation can they stay green and become more courageous as they go on.
4. Conclusion
Specifically, the common feature of the March film and television variety market is that there are classic IPs "taking charge" in the three fields of TV series, movies, and variety shows, and both word-of-mouth and ratings are soaring. At the same time, new works have also been added to the film and television variety, forming a situation of both stability and diversity. The Q1 quarter of 2024 has come to a successful end, and Q2 is about to begin. We hope to see more comprehensive film and television scenes that improve new quality productivity and continue to launch multiple categories. Relying on the experience and popularity of the first quarter, we will The launch of variety shows in the second quarter.
