July is like a fire, and the years are like songs. After two years, the 9th China International Music Industry Conference (time: September 26-27, 2023; location: Wanda Vista Hotel, Beijing) was officially launched. This is a grand event that encourages cooperation among all parties in the music industry and aims to promote exchanges between the music industry. And we hope that this conference will be the cornerstone of not only providing a stage but also an opportunity for everyone to speak out and move forward together.
Mr. Tang Yueming, the initiator of the China International Music Industry Conference and the head of the National Music Industry Base, said, "The epidemic has had a huge impact on the music industry and performance industry in the past few years. There have been many online live concerts and other projects, which have made us pay more attention to music." Rethink the development of the industry. After the epidemic, live performances have gradually recovered this year, with summer performances exceeding 10 billion in revenue, ushering in new development opportunities. We hope that through the conference, more communication and cooperation will occur between the upstream and downstream of the industry chain, and the conference will become the infrastructure of the music industry . At this conference, the future development direction and opportunities of the music industry will be discussed on many topics focusing on the core sectors of the music industry and various links in the industry chain. Thanks to the nearly 100 industry executives who recorded the music conference online during the epidemic for sharing their videos. We also look forward to many music industry celebrities coming to the scene on September 26-27 to share their experiences and look forward to the future of the development of the music industry.
According to the International Federation of the Phonographic Industry (IFPI)'s "Global Music Report 2023" (Global Music Report 2023), global music sales will grow for the eighth consecutive year in 2022. China (+28.4%) became the top five markets in the world for the first time. In this environment of explosive recovery in the music market, this conference will use the theme of "Come Together, Common Voice" to discuss and research the future of the music industry. This conference involves a total of nine sections, and each section will extend 3-4 related topics for in-depth discussion. The music industry discussions and speeches on the 26th will cover various topics such as content/copyright management, digital music technology, the outbreak of live performances, music creation and planning AR.
Content copyright management/digital music technology field; let your work be "really" recognized by the world
According to the "2022 China Music Industry Development General Report". In 2021, the China Music Copyright Association’s licensing revenue reached 442 million yuan, a year-on-year increase of 8.3%, and the royalties distributed to music copyright holders reached 469 million yuan, a record high; the China Audiovisual Copyright Collective Management Association achieved financial income of approximately 381 million yuan, a year-on-year increase 52%, and invested 464 million yuan in copyright royalties, a year-on-year increase of 109%.
And we also feel that with the advent of the digital age, the music industry is also facing new challenges and opportunities. With the rapid development of Internet technology, digital music platforms such as music streaming service providers and digital music stores have gradually emerged.
In terms of music production, digital music technology provides musicians with more creative tools and technologies, allowing them to more easily create high-quality music works. Digital music technology has also changed the way music recording is done, making music recording more convenient and efficient. Now, musicians can use computers, software and equipment to record and mix music, replacing traditional tapes and recording studios.
In terms of music dissemination, digital music technology promotes the digitization and networking of music. Now, people can access and purchase music anytime and anywhere through the Internet, instead of relying on physical music carriers such as CDs and tapes. Digital music technology has also given rise to streaming music services such as Spotify and Apple Music, which allow users to listen to unlimited music through subscription services.
They meet users' needs for music by providing paid and free music services. However, the copying and dissemination of digital music has become extremely easy, which has also led to the emergence of piracy problems. Digital music copyright refers to the legal rights that music copyright owners have over digital music works. But for now, our country has not promulgated a digital music copyright law at this stage. For the field of digital music, the copyright law is still cited.
Ms. Liang Shumei, one of the guests attending this conference, has worked in Taiwan Rolling Stone Music Agency, Warner Shengshi Music Copyright (China Region Manager), Taihe Music Dashi Copyright (Regional General Manager), etc. She is currently a senior copyright manager at Street Sound Deputy General Manager.As early as 2017, Zhao Lei's agent Qi Jing began to talk to Liang Shumei about copyright. "For copyright matters, just ask Sister Shumei." Someone told Qi Jing. Liang Shumei also said in the report. "Help is help. I am very happy to share my copyright experience over the years with Qi Jing without any conditions or prerequisites. Whether to do Zhao Lei's copyright is another matter entirely." Regarding copyright. She will have many experiences and opinions to share and express at the conference.
Blowout explosion! The performance market is recovering strongly
According to the data monitoring and analysis of the performance ticketing information collection platform of the China Performance Industry Association, the number of performances in the national performance market (excluding performances in entertainment venues) in the summer of 2023 (7.1-8.31) is 110,200, which is 110,200 compared with the same period last year An increase of 301.53%; performance box office revenue was 10.277 billion yuan, an increase of 792.41% over the same period last year; the number of viewers was 32.5619 million, an increase of 806.70% over the same period last year.
Various enterprises in the performance field have taken active actions, innovated product forms, enriched content supply, and met the cultural consumption needs of the masses through various forms such as stage plays, music festivals, concerts, art festivals, drama festivals, etc., and played a role in stimulating consumption and expanding domestic demand. It plays an important role in promoting economic growth. In the live performance section of
, Mr. Zhang Chongshuo will share with us. He has founded large-scale music festival IPs such as Bubble Island Music Festival, Universe Island Music Festival, and Wubaili Music Festival. From July 21st to 23rd this year, the "Bubble Island Music and Art Festival" was held in Tianjin. According to reports, this is the music festival with the largest investment since there was a music festival in China. The performance lineup includes FKJ, Motorama, She Her Her Hers, HYBS and many other overseas artists. It is the most international music festival in the past four years. In this year's popular music festival environment, they have carved out a bloody path and become an undeniable 'industry benchmark'.
As an important part of the music industry, live performance can not only bring unique music experience to music fans, but also provide more sources of income for musicians. The conference will focus on how to promote the development of live performances and make them a new growth point for the music industry by increasing investment, improving performance quality, and strengthening marketing.
Music Creation and Planning A R, Discover the Voices of Times Stars!
The music creation market is a field full of opportunities and challenges. In the current market environment, music creators need to possess multiple skills and talents. They need to constantly learn and adapt to new technologies to maintain their creative level and competitiveness.
Guest speaker Wang Haitao was the first mainland professional lyricist signed by the internationally renowned Sony/ATV music copyright company. Wang Haitao, the lyricist who wrote popular songs such as Faye Wong's "Wandering Red Shoes", Yu Quan's "Beyond Imagination", Li Quan's "Central of the Island", Qu Ying's "Acceleration", etc., has outstanding talent. As early as 1993, while still in college, he had already emerged as a lyricist. "Write lyrics that are poetic but do not whitewash the dark side of the world, so that they have flesh and blood, breathing, and soul." It is this attitude that led teacher Wang Haitao to create so many classic songs. Teacher Wang Haitao also has his own unique insights into the section of ‘Music Creation and Planning AR’.
The music creation market is currently full of potential and opportunities. Through reasonable marketing strategies and innovative music works, music creators still have the opportunity to stand out in the market and achieve success. The music creation market is a place that is in urgent need of excellent fresh blood. At this time, an existence that is not often mentioned - A R becomes very important.
If we want to say that the most important existence in the record industry is probably AR. Project A R will actively look for new musical talents. Once potential musicians are discovered, the planning AR team will meet with them to understand their musical vision and goals. Through in-depth dialogue and exchange, they can better understand the artist's creative ideas and musical style in order to provide them with the best support and guidance.
And according to the IFPI 2019 Global Music Report, record companies invest one-third of their global revenue (approximately US$5.8 billion) in AR and marketing every year.
Through this conference, participants have a deeper understanding and discussion of the above topics.Only by strengthening cooperation, protecting copyright, utilizing digital technology, and promoting the development of live performances and music creation and planning AR integration can we lay a solid foundation for the sustainable development of the music industry.
"Music is not only an art of expression, it is also an art that can cause excitement." As French musician Fetis said, among all art forms, music is the most resonant, which also means that music and the music industry There are still many potentials and markets to be developed, waiting for us to further explore and explore.
