The much-anticipated 19th Asian Games in Hangzhou (hereinafter referred to as the Hangzhou Asian Games) will kick off on September 23, the autumnal equinox. As my country's first national-level 5G new media platform and the rights-holding broadcaster of the new media platform for the Hangzhou Asian Games, CCTV will provide users with panoramic, full-time, and full-effect event-related services. It will also use content, technology , fully interactive design, with a mobile, immersive, all-round audio-visual experience, accompanies users to watch the sports field to pursue dreams, youthful excitement, appreciate the poetry and painting of Jiangnan, the charm of Qiantang, and enter a different young Hangzhou Asian Games!
"Take a cruise" or "take a bus" in the live broadcast room, check in inside and outside the stadium
Recently, the Hangzhou Asian Games special page was unveiled on the CCTV client, officially providing users with a full range of information services. Along with the progress of the event, the schedule will also be online. , gold medal list and original self-made program area, with project columns, event reservations, event live broadcasts, game replays and other functions.
In addition, CCTV has created a series of derivative programs with the theme of the Hangzhou Asian Games. Among them, "Hangzhou of Different Young People - Asia Voyager" and "Seeing China on the Bus·Hangzhou Station" will use cruise ships and buses as mobile live broadcast rooms to accompany users to watch both inside and outside the stadium, and check in the "history of Hangzhou" in depth. A famous cultural city, a city of innovation and vitality, and a city of ecological civilization."
"Hangzhou of Different Young People - Asia Voyager" is a magazine-type VLOG program. It creatively sets up a mobile studio on a cruise ship on the Qiantang River. You can enjoy the beautiful scenery along the river and talk about the culture of Jiangsu and Zhejiang, as well as the traditional Chinese culture and contemporary trends. In the integration of culture, sports and social life are closely connected. "Hangzhou of Different Young People—Asia Navigators" will meet users on September 23. A total of 14 issues will be launched from multiple dimensions such as food, beautiful scenery, humanities, and history, allowing users to experience the experience through rich experiential content. Hangzhou's urban development vitality and unique charm. The production of this program also fully takes into account the characteristics of different communication platforms, organically combines the complete program with interesting content, and achieves the integrated communication of short and medium videos.
The integrated media program "Seeing China by Bus·Hangzhou Station" is titled "Exploring Hangzhou's Trendy Life", transforming the CCTV bus into "Hangzhou Multiverse Open Space" + "Lucky Koi Car", going deep into the streets and small streets of Hangzhou Lane and explore the colorful lifestyle of local young people in the new era. The host and guests of each episode will form an exploration group, which will be transported to different life experience scenes by bus. Through the outdoor light variety show mode, the youthful vitality of Hangzhou and the changes brought to the city by the Asian Games will be deeply displayed.
The user experience has been upgraded, and multiple terminals are wonderful "both vertically and horizontally"
From the Beijing Winter Olympics, the Chengdu Universiade to the Hangzhou Asian Games, the technological innovations of event products have been highlighted, which not only witnessed the continuous improvement of China's event preparation level, but also recorded the central government's The pace of advancement in video product technology strength. CCTV has fully continued the technical advantages it has accumulated in the communication of major top events in recent years. Its popular high-quality and considerate services such as colorful audio-visual experience, multi-angle viewing, and digital presentation of events will be used in this Hangzhou Asian Games. further optimization during this period.
CCTV client simultaneously launched the upgrade of Jingcai audio-visual playback experience. The upgraded player will support providing users with Jingcai HDR and three-dimensional Jingcai sound immersive audio-visual experience of Chinese standard Chinese technology. Put on headphones and users can listen You can hear the sounds coming from different directions on the scene and "listen to the Asian Games" immersively. At the same time, the visual quality will also be ultra-high-definition HDR, which condenses 50 action pictures on the field into every second, bringing 50fps high smoothness. The ultimate enjoyment.
In table tennis, shooting and badminton venues, CCTV will produce vertical screen event content. A 5+3 camera position is used to construct the source, and the predetermined 4K horizontal screen signal intelligent cropping on the main broadcast vehicle is used, combined with the vertical screen native camera position deployed on site, to output a richer game perspective and close-up details. In addition to the excitement on the field, off-field clips will also be edited to produce diverse content such as "Road to Champions" and "Highlights".
In addition, data from different dimensions such as schedule results, medal standings, pre-match preview data, in-match real-time data, and post-match inventory will be presented in the CCTV client in the form of native pages or H5 data visualizations.
In response to the individual needs of users, CCTV has carefully designed a human-computer interaction interface adapted to each terminal to be compatible with a variety of panoramic game viewing and interactive scenarios. At the same time, we make full use of the station's big data, ratings statistics, and previous world top event statistics to select and compile the most popular, strongest lineups, and best experiences, and realize user-customized program lists through AI smart broadcast capabilities. No matter whether users choose small screen (mobile phone), medium screen (PC) or large screen (TV), they can enjoy the wonderful moments of the Hangzhou Asian Games.
From fingertips to feet, Hua Young gameplay is waiting for you to go on an appointment
In order to fully meet the immersive experience needs and online social needs of the majority of users, CCTV plans to launch a variety of refreshing interactive products both online and offline.
In line with the concepts of innovation, fun and sociality, CCTV Central Friendship Circle specially designed H5 activities with the theme of "Showcase Your Asian Games Journey". The activity focuses on "lighting up" the icons of the six Asian Games host or co-host cities - Hangzhou, Ningbo, Wenzhou, Jinhua, Shaoxing and Huzhou - and creates a task-based interactive H5, calling on users to unlock achievements by participating in tasks such as intangible cultural heritage interactions. On the one hand, the event aims to showcase the new look of the Asian Games city and create a strong Asian Games atmosphere; on the other hand, it will spread the intangible cultural heritage skills of the Asian Games city and highlight the charm and vitality of the intangible cultural heritage.
Since the European Cup, the "Guess King" interactive activity while watching and playing has become CCTV's classic user interactive product during sports competitions. "Asian Games Betting King", which is about to be launched on the CCTV Mall, is another masterpiece of the "Betting King" series of IPs. In addition to continuing the event betting, this time it also adds innovative interactions such as continuous check-in, team betting, and blind box drawing. form, and add two prop cards, "double card" and "protection card", to stimulate a linear upgrade of the experience, and there are also gifts around the Hangzhou Asian Games waiting for you to win! It is worth mentioning that CCTV Mall will also launch a cultural and creative area for the Hangzhou Asian Games, offering mascot dolls, sports badge gift boxes and other cultural and creative products for users to redeem points.
This year, City Walk, which has gone from being popular online to offline, has become a new way for young people to socialize. In conjunction with this popular trend, CCTV has uniquely designed the "City Walk" theme activity, inviting everyone to take a romantic journey of city discovery. By then, friends in Hangzhou can go to designated locations to participate in offline check-ins, while other users across the country can participate in online tasks and experience the vitality of the "Asian Games City" together.
Come to CCTV to watch the young Hangzhou Asian Games! The exciting online and offline programs and dynamic gameplay will make everyone’s “Asian Games Journey” enjoyable, enjoyable, and rewarding!
