Recently, Nianhan has noticed that many media and peers are discussing a luxury car brand, which is Mercedes-Benz GLB. It is said that this car is not as easy to sell as before. Even if the price is reduced by 60,000, the sales volume has not increased much, and it has always been in a state of half-death.
To be honest, before the rise of first-tier domestic brands, the sales volume of Mercedes-Benz GLB at that time was indeed quite good. Although it was positioned in the compact SUV field, it was better sold than some medium-sized SUVs and even medium-to-large SUVs from other luxury brands. , because the leapfrog capability of Mercedes-Benz GLB is obvious to all.
So before studying the reasons for the decline in sales, all car enthusiasts may wish to learn about this car with Nianhan.
It is undeniable that a large part of the reason why the launch of Mercedes-Benz GLB has attracted much attention is its appearance design. For example, it adopts Mercedes-Benz's latest design language. The front face is a four-banner chrome-plated air intake grille, with a huge three-pointed star logo proudly displayed in the center, showing the noble pedigree of the brand.
The body lines are smooth and elegant, and the design of two exhaust pipes on both sides of the rear adds a sense of sportiness, making the whole vehicle look both fashionable and powerful.
The space capabilities shown are also obvious to all. The body size is 4638mm long, 1834mm high, 1687 mm high, and the wheelbase reaches 2829 mm. This is quite impressive among compact SUVs, and it has also reached a certain leapfrog level.
Because of such excellent size configuration, it is enough to provide enough spacious space for drivers and passengers. Whether in the front or back row, you can feel that Mercedes-Benz attaches great importance to comfortable driving experience.
As for the interior design, it goes without saying that Nianhan has the unique and signature high-end style of Mercedes-Benz. For example, the center console uses a large area of leather material, and the turbofan-shaped air outlet design is combined with the three-spoke mixed-match steering wheel to create a luxurious and modern interior atmosphere.
Dual-screen design 10.25-inch full LCD instrument and central control screen, built-in MBU intelligent artificial interaction system, not only enhances the sense of technology, but also makes operation more convenient.
However, in terms of performance and configuration, Mercedes-Benz GLB does have some controversy. It provides two power versions, 1.3T and 2.0T. The 1.3T engine has a maximum power of 120 kW and a maximum torque of 270N·m, while the 2.0T version provides a stronger 140 kW power and 300 Nm torque.
To be honest, a power configuration like this can provide sufficient power support for urban commuting or long-distance travel, and it is completely sufficient. But precisely because the two power configurations are so different, the difference between the same model is 0.7T. It is estimated that only Mercedes-Benz can do it. At that time, it was ridiculed by many people, saying that this car was just for those people who paid too much money. Tailor-made for stupid people.
Of course, benevolence sees benevolence and wisdom sees wisdom. Nianhan will not comment on this. Let’s continue talking about cars.
In terms of chassis and suspension, Mercedes-Benz GLB continues to maintain Mercedes-Benz's consistently high standards. The vehicle is stable when driving at high speeds, and the suspension is adjusted to be balanced, maintaining comfort without losing driving pleasure.
So here comes the part that everyone is most interested in. Mercedes-Benz GLB is currently selling 10 models, including 2023 and 2024 models, with 1.3T and 2.0T displacement options. The manufacturer's guide price is 299,800-367,900, but the dealer has already achieved 239,800-307,900, a price reduction of 60,000!
To be honest, compared with competing products of the same level, such as BMW X1 and Audi Q3, the Mercedes-Benz GLB has obvious advantages in terms of interior space and comfort. At the same time, its unique design and brand influence are difficult for other models to match.
Perhaps in terms of performance and power, the Mercedes-Benz GLB is indeed not as powerful as the above competing models, but considering its brand value, configuration level and comprehensive performance, as well as this pricing range, its competitiveness among models of the same level will immediately rise.
Having said so much, why are the sales of Mercedes-Benz GLB declining? In this regard, Nianhan believes that it has a lot to do with the domestic market environment. On the one hand, consumption has been downgraded. There are not so many consumers willing to pay high prices to buy face.
On the other hand, there are too many choices. Today's luxury brands are not limited to Mercedes-Benz, BMW and Audi. The rise of many independent brands has redefined luxury cars.
