(Global TMT December 18, 2023) As the world's most valuable hyper-reality virtual internet celebrity, AYAYI officially launched the eponymous brand "AYAYI" in 2023. Based on years of deep cultivation of digital content and virtual technology, "AYAYI" innovatively proposed the PHYGITAL brand concept: a state of combining physical and digital entities to create a unique aesthetic style and product form unique to the brand. "AYAYI" captures the pulse of the times in the form of innovative PHYGITAL products, dissolves the boundaries between "virtual" and "reality", and sets a new benchmark for future brand building. AYAYI envisions that future products will no longer be isolated entities, but multi-dimensional experiences closely connected with digital content.
The first series of the "AYAYI" brand takes "Dimension Explorer" as the theme and is committed to combining visual perception with tactile experience. The collection draws visual inspiration from wingsuit flying and aims to encourage young people to explore their identities and boldly pursue their ambitions. "AYAYI" aspires to provide a cultural playground for every pioneering spirit in the real world, a tangible utopia of wonder and creativity.
