IT House reported on December 18 that Oriental Selection has just announced that Dong Yuhui will conduct a live broadcast with New Oriental founder Yu Minhong at 20:00 on December 18. The
poster shows that Dong Yuhui’s identity will change from “goods anchor” to “Oriental Selection Senior Partner”. Previously, Yu Minhong said in a live broadcast that Dong Yuhui will definitely have the right to speak in the future.
Due to the continued fermentation of the "little composition" incident, Oriental Selection's stock price has continued to fall in recent days. IT Home’s inquiry found that Oriental Selection’s stock price fell 5.58% on December 15, and Oriental Selection once plummeted 12.96% on December 13. Currently, Oriental Selection has fallen from the high point (33.65) on December 8 to 26.25 Hong Kong dollars. Per share, the market value is HK$26.644 billion.
IT Home attached a brief summary:
On December 8th, under a "Jilin trip" video in Oriental Selection, the editor pinned a comment on the top of the answer to "Who wrote the promotion copy and ", saying "Every time a small composition In production, the anchor is in front of the camera, and behind the scenes are the writing team, filming team, and editing team. Everyone collaborates to produce a series of special essays." This top comment caused dissatisfaction among some fans of Dong Yuhui. , some fans believed that this denied Dong Yuhui's contribution to Oriental Selection.
On December 12, Oriental Screening CEO Sun Dongxu responded during a live broadcast that he must first criticize the editor's team for being emotional at work and inappropriate communication methods. Dong Yuhui was emotionally affected, so he temporarily decided not to broadcast live on the 10th.
In the early morning of December 13, Dong Yuhui posted a long article in response to the "little composition" incident. He said that some of the "small compositions" for the provincial special events held by Oriental Selection were written directly by him, such as those in Xi'an and Inner Mongolia; some of them were provided by him with ideas and suggestions to the editor. They recorded them and wrote them back, and the two parties discussed them later. Modifications are what are finally formed; there are also editors who write according to their own ideas. If they feel satisfied, they will not change it or make less changes. Dong Yuhui also emphasized that himself is opposed to the fan circle culture and also opposes stigmatizing anyone in the name of "fan circle" .
On December 14, New Oriental founder Yu Minhong released a video statement on social platforms in response to the recent essay controversy. Yu Minhong mentioned in the video: It was originally a small matter within the company, but due to improper handling, it turned into a surging public opinion. The editor's approach seriously lacks professionalism, and it also shows that there are big loopholes in the company's management . Yu Minhong also mentioned that he does not think there is any fandom culture in Oriental Selection, and he firmly resists fandom culture.
At noon on December 14, an internal chat record showed that Yu Minhong is currently faced with a choice between CEO Sun Dongxu or anchor Dong Yuhui.. Subsequently, New Oriental founder Yu Minhong denied CEO Dong Yuhui's choice, saying " is fine, is not so serious."
On the evening of December 14, Oriental Selection CEO Sun Dongxu released an apology video
On the morning of December 16, the official account of Oriental Selection released personnel information The notice of appointment and dismissal announced that upon the decision of the board of directors of Oriental Selection, Chairman Yu Minhong concurrently serves as CEO of Oriental Selection, and Sun Dongxu is relieved of his duties as executive director and CEO of Oriental Selection, effective immediately.
