Great Wall has indeed received a lot of criticism from the outside world for naming its models after cats and dogs. Some people also associate it with the "eldest princess" of the Great Wall. In fact, these are all nonsense. However, what is surprising is that Great Wall Motors may soon bid farewell to the "cat-dog war". Wei Jianjun is going to take action and is leading Great Wall Motors to sound the charge horn for a major counterattack.
1. The eldest princess fights with cats and dogs?
In recent years, driven by some unknown force, Haval, whose sales volume is dominated by Great Wall, has emerged with distinctive model names such as Big Dog, Ergou, Divine Beast, and Red Rabbit; the new energy vehicle brand Euler, "Cat series" car model names such as Black Cat, White Cat, Hao Cat, Lightning Cat, and Ballet Cat have also emerged; as well as the high-end Wei brand, "coffee series" such as Macchiato, Mocha, and Latte have also emerged. The car model name. Drinking coffee in the sun, watching cats and dogs fighting at your feet. Such a petty bourgeois name conflicts with the main audience of Great Wall in the past, so people who don't like it don't like it very much.
There were rumors that this was a change brought about by Wei Zihan, the "eldest princess" of the Great Wall, taking charge of the company. Some people also fabricated that Great Wall's letter of report against BYD was also issued under Wei Zihan's instructions. None of the above-mentioned rumors have any real evidence and are all nonsense. In the four years before 2022, Wei Zihan has been engaged in education work in Aihe City, dedicated to solving the schooling problem for tens of thousands of Great Wall employees’ children. In June 2022, she only entered the Great Wall Motors business system as the assistant to the chairman. Wei Zihan is basically in a "trainee" status at the Great Wall and cannot have such great decision-making and command authority.
2. Farewell to cats and dogs at the Great Wall?
Putting aside these rumors, let’s return to the Great Wall products themselves. Customers are God. If there is too much opposition from the outside world, manufacturers should indeed make changes. After all, who can struggle with sales? After several years of Cats and Dogs, Great Wall Motors finally showed signs of listening to the advice and has begun to make changes. In accordance with the "One GWM" overseas strategy, Great Wall decided to change the names of export models, changing the original Chinese literal translation name of Ora Funky Cat to GWM Ora 03, Lightning Cat to GWM Ora 07, and Wei Brand Mocha to be renamed For GWM Wey 05, the latte becomes GWM Wey 03.
Remove the original names of cats, dogs and coffee, and use the brand name plus numbers to name them. The familiar Great Wall Motors is back. These new names will officially take effect next year. This means that Great Wall has taken the first step to change the naming of cats, dogs and coffee, which has been widely criticized by consumers. Export vehicles have already had their names changed, and domestic models should be renamed soon. Previously, Qiao Xinyu, Haval's executive deputy general manager of marketing, publicly stated that he "hopes that fuel vehicles will return to the H series in the future" because "the H series has impressed everyone so much, such as H6, H5, H9, H2, H4, etc."
3. Is Wei Jianjun going to take action?
has fully returned to the naming method of brand, series and numbers, using intuitive information to break the cognitive barriers of consumers to the greatest extent. The Great Wall that many people are familiar with and like has officially returned. If the name change and return of "Cats and Dogs" and rediscovering the roots of Great Wall's continuous brand power are just a prelude to reshaping the brand image and winning back the hearts and minds of consumers, then blowing the clarion call for counterattack in the new energy field is Great Wall facing the future. Huang Zhongda Lu. In the first 11 months of this year, Great Wall's new energy vehicles sold more than 200,000 units, a year-on-year net increase of 81.6%, ranking third in the industry in terms of growth rate. It is obvious that Great Wall is accelerating on the new energy track.
As early as 2020, when Great Wall Motors was at its peak, Wei Jianjun was prepared for danger in times of peace and issued a warning that "Great Wall Motors' life hangs on a thread." As a keen hunter who can smell the crisis first, Wei Jianjun led the Great Wall and began to accumulate the power to make a shocking leap after squatting very early. The new energy vehicle market has become extremely involved and the competition has become fierce, but even if sales fell behind for a time, Wei Jianjun did not panic at all.Because he knows very well that more than 30 years of profound car-making heritage and a multi-line industrial chain layout give Great Wall the strength and confidence to sound the clarion call for a counterattack.
In the hybrid field, the industry-leading Hi4 technology system is empowering Haval, Weipai, Tank, Euler, etc. With the help of hybrid models, Great Wall can reproduce the glory of the Haval H6; in terms of power batteries, Great Wall Honeycomb Energy is not only self-sufficient, but also recognized by other car companies, and even won a super large order from BMW worth 50 billion yuan; in the field of intelligence , Great Wall has an extremely large intelligent "forest ecology" such as Coffee Intelligence, Hao Mo Zhixing, and AI Lab. We need foundation and foundation, technology and technology, and capital. The Great Wall, which has already broken through the siege, is on the eve of a full-scale outbreak.
