A few days ago, Dong Mingzhu criticized Meng Yutong for "just wanting to be an Internet celebrity" at Gree's internal induction ceremony, which attracted widespread attention. Coincidentally, Oriental Selection and Dong Yuhui broke out into a "small essay controversy", CEO Sun Dongxu was dismissed, and Yu Minhong made an emergency live broadcast to "save the situation." The grievances between the two "beating workers" and entrepreneurs and platforms continue to ferment on the Internet.
In 2021, Meng Yutong, who was still an intern, became Dong Mingzhu's secretary by participating in the workplace variety show "We Are New in the Workplace". The latter spoke highly of Meng on many occasions and even said that he would be promoted to Dong Mingzhu. Cultivate a "successor". Since Gree has never revealed Dong Mingzhu's successor before, this move made Meng Yutong popular all over the Internet.
Unlike Meng Yutong, Dong Yuhui was once a famous teacher of New Oriental. It is said that he has "taught more than 500,000 students" and had a lot of attention on the Internet before. After switching to Oriental Screening, Dong Yuhui quickly became popular with his strong expressive ability in front of the camera through bilingual live broadcasts, poems and poems, "chicken soup essays", and "joke makers", and has tens of millions of fans.
One is an Internet celebrity secretary who was carefully trained by Gree, and the other is a leading anchor who brings huge traffic to Oriental Selection. However, they both had troubles with their "old boss" and "employee", so why bother? Some analysts believe that, on the surface, this is a dispute between the interests of both parties: Dong Mingzhu was dissatisfied that Meng Yutong was still enjoying the traffic dividends brought by Gree's personality after leaving her job; after Dong Yuhui became popular, he also let Dongfang Selection There was an internal debate about whether to "de-label". Whether it's Dong Mingzhu's words "Become an Internet celebrity with the help of our platform, we can't tolerate such people in Gree", or Sun Dongxu's response to the "little essay controversy" in the live broadcast, when talking about consumers who support Dong Yuhui, "Resolutely support Dong Yuhui" "Say no to the fan circle" not only loses their identity, but also reveals to some extent that as business managers, they have lost their due rationality and calmness when dealing with the large traffic pool of employees.
Due to its own characteristics of the e-commerce industry, anchors, especially top anchors, are born with the function of siphoning traffic. Regardless of the "Meng Yutong model" or the "Dong Yuhui effect", whether active or passive, their ability to create topics is far better than Traditional brand promotion and advertising. On the other hand, with the advent of the era of self-media per capita, the relationship between platforms and individuals is also undergoing a replacement reaction. The concept that some corporate managers once held that employees "are nothing without the platform" is being replaced by those with powerful creative and Subverted by individuals with expressive abilities. As a manager of an enterprise, you should also face up to this objective reality, explore a win-win cooperation model for both parties, and agree on the division of rights, responsibilities and obligations of both parties through a complete and fair labor agreement, as well as the distribution of benefits and prohibited matters, so as to ensure that Under the dual constraints of the spirit of the contract and the effectiveness of the law, everyone gets what they need. Even if you have to "break up" for various reasons, you should retain the last dignity for each other.
Entrepreneurs represented by Yu Minhong and Dong Mingzhu have all achieved outstanding results in their own fields. In their prime years, they also made many innovations that broke through the traditional business thinking at the time. As young people of the "last generation" and managers of "this generation", we should be kind to the younger generations, listen to and understand what young people are thinking, and put down our dignity to bring positive flow to the company, thereby reducing the impact on the company. negative impact.
special commentator Zhou Bin
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