Rhino Entertainment original
article｜Founder Editor｜Park Fang
Ella won the championship and shouted "I am Ella from S.H.E!"
Looking back on the four seasons of "Sister Lang", "Sister Lang 4" is a mediocre one no matter how you look at it. The core story was vaguely told, Douban’s score dropped to 5.5, Mei Yi Li Ya could only be described as a small hit, Xie Na’s embarrassment on stage, Xu Huaiyu’s paddling and other negative public opinion throughout the season, this year there are more voices bad-mouthing the IP.
But on the other hand, "Sister Lang 4" is still "the audience's favorite variety show" in the field of public opinion. In terms of stage, not to mention black and red, they also contributed to out-of-the-box stages such as "Flower Sea" and "Dragon Fist"; in reality shows, Choo Ja Hyun's "I will love you all my life" and Cai Shaofen's "It's not so hard to give birth" are absolutely famous scenes, and hundreds of hot searches by various artists.
This season of "Sister Lang" is difficult to comment on. If you compare it with yourself, "Sister Lang 4" has not told a new story, and it can no longer afford the title of "popular style";
After four seasons, "Sister Lang 4" is far less popular than the first season. Perhaps "Sister Lang" will never return to the height of "popular hits" four years ago, but if it reconciles with the obsession with hot hits, this IP that "shows the survival guide of domestic entertainment actresses once a year" seems to be still alive and tenacious.
The group night is coming soon
But do the masses still care?
It's another year of Sister Lang's group night.
Today, everyone knows that the so-called "grouping" of "Sister Lang" has very limited blessings for the sisters. It is more due to the need for a narrative climax at the level of program production. As for "Sister Lang 4", which drives high and low, it seems that a group night can hardly save the whole season's decline.
It's a very smart way to stir up topics with Ella and Xie Na in a group night. The former is Wang Xinling's "replacement" last year, trying to finally move out of S.H.E's hot spot and reap the emotional dividends; the latter is a narrative introduction that runs through the whole season. The controversial Xie Na's target is actually the previous season's Naying Tranquility.
In this way, we can see the problem of "misalignment" between "Sister Lang 4" and the focus of the public. Just as the last season did not bet on Wang Xinling's explosion, this season's "Sister Lang" actually did not bet on Meiyi Liya's explosion. The marketing of "the second dimension gives domestic entertainment a little shock" is just a matter of course, and the show's pre-arranged hot spot is actually someone else.
But the problem is that the "feeling value" of Ella who left the snake group is obviously greatly reduced. Xu Huaiyu, who recently re-signed with the Rolling Stones, has plummeted due to frequent commercial performances.
In the final analysis, the popularity of variety shows is a kind of metaphysics. Wang Xinling's "Love You" stage appearance is the product of the superposition of time, location, people and many other factors. It is quite difficult to artificially reproduce it. The "misalignment" between the initial marketing plan and the public's focus eventually led to negative public opinion seizing the high topic of "Sister Lang 4".
It turned out that people were not interested in creating a "second Wang Xinling". They were more curious about Xu Huaiyu's mysterious dissociation on stage and why she fell into this situation today. It turned out that people didn't believe that the script of the so-called entertainment host's counterattack was purely physiologically loathing the stage of "Dragon Fist" and all the embarrassing performances of Sister Na in the reality show.
is still a top production
but did not tell a good story
"Langjie 4" still lacks a soul story.
From the perspective of production, "Sister Lang 4" has many highlights.The stage looks more expensive and more attentive. The cherry blossoms in "Flower Sea" and the mysterious and exotic street scene in "Rosemary" all add too many points to the work. Last year Jung Soo-yeon needed 16 backup dancers and had to negotiate with the program crew, good guy, this year's "Problem" stage directly escorted dozens of backup dancers.
For music, please go back to Director Zhao Zhao to check it out. The selection of songs is to the extent that all fans of "Sister Lang 3" are envious. "Problem" and "Take Me to Nightlife" are all "divine comedies" that are extremely suitable for singing and dancing. "Kiss Goodbye", "Little Girl Under the Street Lamp" and several Jay Chou songs also cost a lot of copyright fees.
The reality show's characters and story lines are very accurate and full. For example, Choo Ja Hyun was chosen by Sun Yue not to sing and dance, and contributed the golden line "I will be good to you all my life" on the spot. The subsequent stage of "Lonely Ballet" was awarded "Construction Site Ballet" because of her funny body;
From this point of view, the production of "Sister Lang 4" is still top-notch, but the problem is that it does not tell a good story that makes the public feel fresh, and the performance of many artists also constitutes a backlash against the core values of the IP "30+ sister rides the wind and waves".
is different from "Sister Lang 1" due to the closed practice of singing and dancing by all members due to the epidemic. This season, the sisters almost have other jobs outside of "Sister Lang". Worse, it seems to lead to a value of "hard work doesn't necessarily pay off".
I don’t know if you have watched the recent 11-to-2 resurrection match. Many viewers in the barrage of that period said that the eliminated sisters such as Wang Xiaomin, Li Shaminzi, Wang Jiayu, and Katerina have such strong singing and dancing skills. Compared with them, it is self-evident whether there are many sisters who entered the finals because of their strength or popularity.
This is an IP dilemma that "Sister Lang" is currently in: the sister needs "Sister Lang", and "Sister Lang" also needs a sister. But out of topic considerations, the show needs sisters who are recognized by the public, and sisters such as Wang Xiaomin and Wang Jiayu who have been silent in domestic entertainment for many years and need to become popular cannot be "seen". This seems to violate the original intention of Sister Lang's IP.
Comprehensive review of "Sister Lang" in four seasons
Today's "Sister Lang" is more like a "survival guide for domestic entertainment actresses".
While the word "Breaking the Waves" was removed from the title of the program, the core idea of the IP "30+ sister rides the wind and waves" has almost been dispelled. Under such circumstances, what "Sister Lang" needs most is to find a "new story" that rekindles the public's desire to watch.
Looking back at the four seasons of "Sister Lang", there is almost a consensus in the public opinion field that "Sister Lang 1" and "Sister Lang 3" are recognized masterpieces, "Sister Lang 2" is a serious Waterloo, and "Sister Lang 4", which is not painful or itchy, seems to be in an embarrassing position.
Needless to say, "Sister Lang 1" took a different approach from the show show track back then, gained insight into social emotions such as feminism and age anxiety at the time, and told a beautiful story of "30+ can ride the wind and waves". The failure of "Sister Lang 2" is that the intention is off the mark, and too many insider entertainers who only want to become popular have been found, ruining the IP's inspirational narrative of promoting positive power to her.
"Sister Lang 3" is the most revealing season. The show seems to have intentionally avoided the steep narrative of women's struggle, and instead focused more on creating a fairy friendship group portrait of sisters warming each other and girls helping girls, and even marketing a handful of Jigan CPs such as Liu Lian & Xue Kaiqi, and accidentally encountered the "Wang Xinling Effect".
In fact, "Sister Lang 4" is very thoughtful at the level of management. It listens to the masses and invites sisters similar to the previous season, such as the "all-rounder" Amber Liu Yiyun who is the benchmark of Jung Soo-yeon, and the "dance master" Xie Xin who is the benchmark of Zhu Jiejing. Ella, Xu Huaiyu, and Jia Jingwen came to create a "second Wang Xinling".
However, the core problem of "Sister Lang 4" is that because the core force of the story was not found, there were too many topics of various artists, which directly led to the loss of focus in the public opinion field, and too much negative public opinion dragged down the overall audience popularity of the season.
Mr. Rhino’s suggestion to "Sister Lang" here is that it is better to reconcile with the past "Sister Lang" and the so-called big hits. We are an annual program that shows the ecology of domestic entertainment actresses. In fact, we can put aside the shackles of values and focus on how to make the sisters interesting. After all, as long as the group of sisters is changed every year, the masses will still be keen to talk about the show.
