In the three days from October 16th to October 18th, Youyang Media made a grand appearance at Asia's largest licensing exhibition held in Shanghai. For the first time, it officially released new IPs such as Astro Boy's Earth Heroes and displayed them. A number of internationally renowned IPs headed by Pokémon and Xiaoyang Xiaoen, as well as original IPs such as "Little Monster Amon", triggered a lot of discussions among potential partners. At the press conference of "Excellent + Empowerment, Childlike Innocence" held on October 17th, Youyang Media also shared the "Excellent + Empowerment" strategy to the industry, expounding how IP+ brand cooperation in the post-traffic era can be better. Efficiently proceed. Youyang said that it is necessary to attach importance to "people", take customers and consumers as the core, and help diversified IP empowerment through superior integration capabilities, thereby forming a win-win situation.
"Pokémon" (Pokémon) is still the core of the industry inside and outside the industry.
mentioned that "Pokémon" and "Pikachu" may be unknown to everyone. The volume of this classic IP has increased rapidly in the past year. According to the industry's authoritative large-scale "Three Cultural and Entertainment" statistics, Pikachu ranks first among all IPs with the world's 95 billion U.S. dollars in "earning money" ability. Because "Pokémon" was introduced to China earlier, people around the age of 30 were once the core audience of this IP, and after this year's Pokémon live action movie "Detective Pikachu" was released, Pokémon was fierce. The circle of fans of young people under the age of 20, both amateurs and celebrities spontaneously call for it.
with the aura of the world's number one profitable IP, Youyang signed more than 20 licensees in various categories in just one year, and nearly 300 single products have been listed. As the authorized agent of Pokémon China, Youyang pursues not only the "quantity" of derivatives, but also the "quality". From the creativity and training in the early stage of product development, to the supervision and improvement in the middle of product development, to the resource linkage and platform docking during the product launch period, Youyang relies on its own professional knowledge and experience accumulation in the licensing industry for more than ten years. Communicate and cooperate closely with copyright owners and licensees, provide professional opinions and suggestions, and contribute an important force to the improvement of the quality of authorized products, spawn a series of popular items, and have accumulated many successful marketing cases. In the field of hard-line products, Youyang and the leading brand of toys and plush toys, Aojieer, the small-particle building block toy Enlightenment, and the transforming toy brand SC Johnson have all developed more innovative and more innovative toys; in the 3C field , In cooperation with Aiyou electric toothbrush and Fuji Instax Polaroid camera, the IP and products have been deeply and innovatively combined; in the field of soft line products, Youyang has cooperated with Qibohui children's clothing, Peacebird women's clothing, Peacebird men's clothing and clothing trends. Brand Litlab cooperates, encourages and supports the licensee's secondary development and creative use of the library, using a variety of materials and processes, instead of simple texture design, thus creating a batch of high-quality explosive products. In addition to directly assisting in the design of product packaging, Youyang also assists in the linkage and mutual assistance between licensees, supports licensees in the development or purchase of interesting and selling gifts, and helps such as Weiquan Lactobacillus, Xu Fuji "Dr. Xiong" candy, Curious diapers and other FMCG licensees have achieved successful promotional activities; in the marketing activities of partners, Youyang also spared no effort to support. For example, in the new Tmall live broadcast of Weiquan Lactobacillus, please go to the brand spokesperson Wang Yibo and Pikachu live on the same stage, and they are very popular. Youyang believes that only the charm of the head IP and professional full-chain services can create the ultimate success.
On October 17, Pokémon won the China Authorized Gold Star Award for Outstanding Popularity IP. "Pikachu"’s global ability to attract massive fans has made Pokémon’s commercial value soaring into the sky. The Pokémon’s copyright owner The Pokémon Company’s continued trust in Youyang Media has also contributed to the past year’s The further success of "Kimeng" in the Chinese consumer goods licensing market also shows the mature strength of Youyang in the field of IP operations.
"Astro Boy with Iron Arms" officially enters China.
is not only the attention-grabbing Pokémon, at the press conference, "Astro Boy Go with Iron Arms" (Go Astro Boy Go) surprise appearance. After nearly 40 years, the brand-new image of Astro Boy came to China with a new story. It was broadcast exclusively on Mango TV. The ratings exceeded 50 million in 3 weeks, evoking the memories of parents born in the 70s and 80s. And become their childrenOur new partner.
For 40 years, the image of "Astro Boy" has never faded out of the Chinese public's sight. In addition to the enduring stories and characters, various derivative products and activities are also attracting everyone's attention. Therefore, ``Astro Boy with Iron Arms: Little Heroes of the Earth'', which was newly unveiled in 2019, has the attributes of a double crowd or even a wider crowd since its birth. Its new animated series has attracted the attention of the new generation of children. Among the young people, especially the trendy crowd, "Astro Boy", with its highly recognizable appearance, can also set off a wave of nostalgic enthusiasm among adult fans. As a successful classic image, Astro Boy has an indissoluble bond with art. Over the years, various forms of art co-branding and creation have continued to emerge. As its exclusive agent in the mainland area, Youyang Media has also fully launched the upgrade and licensing business of the Astro Boy brand. As early as the opening of the world's largest Raffles City on September 6, Astro Boy officially met with domestic audiences. In this "Astro Boy: Little Earth Hero FLY CITY China Special Exhibition", the flow of people reached 350,000 on the first day, and the total flow of people on the three-day weekend reached an astonishing 1 million, which was also a time. Rush to the hot search on Weibo. The giant Astro Boy sculptures, artist joint exhibition spaces, task check-in points, the "Future" cable car, the Astro Boy pop-up store, and a large number of city-limited derivative products on display on the spot have been enthusiastically sought after. As one of the nine animation ambassadors of the 2020 Tokyo Olympics, "Astro Boy" has a promising future. In the next year, Astro Boy's animation will continue to be updated and continue to influence the younger generation of small audiences. In the field of offline entertainment, the FLY CITY special exhibition will fly out of Chongqing and fly to more cities, bringing more interactive experiences and limited products with urban and regional characteristics to fans across the country. Astro Boy has also accumulated a lot of creative materials in the library for children and adults to support the authorized cooperation of various categories. Youyang looks forward to working with Astro Boy to fly with 100,000 horsepower in the future. Higher and farther. The big movie
was released at the end of the year, and the concept of Sean the Sheep "Healthy Lohas" was newly upgraded.
In addition to Pokémon and Astro Boy, "Shaun the Sheep" also received the same level of attention. The British national-level animation icon who has won Emmy Awards, British Academy Awards, and Oscar nominations, harvesting a large number of domestic and foreign celebrity fans, will usher in the release of the second major movie in the winter of 2019, and will also launch a new brand in 2020 Episodes.
Taking advantage of this rare opportunity of big movies, Youyang Media will also fulfill its promise of platform empowerment. From mid-December 2019 to the beginning of 2020, Xiaoyang Xiaoen will carry out brand IP day activities with the two major e-commerce giants JD.com and Taobao platform. Youyang will work with important partners to leverage the platform's superior resources , Work together and share results.
In the past year, Youyang Media has created the concept of "higher quality, healthy and happy life" for Xiao Lamb, and has joined forces with Carrefour, the National Animal Health and Food Safety Innovation Alliance (CAFA) and other institutions As a health ambassador, he participates in public welfare activities such as Food Safety Week, Carrefour Health Choice, and animal welfare publicity. In order to spread this healthy brand concept more widely, Youyang has cooperated with many well-known brands. Among them, Xiaoyang Sean co-branded the high-quality coffee brand Costa to release 10 limited items this year, which has received enthusiastic market feedback. The Xiaoyang Sean children's homewear launched in cooperation with high-quality underwear brand Hongdou Jujia will also be launched soon. Next, Youyang will also cooperate with well-known snack brands, Laiyifen and the leading brand of shared power banks, to continue to reach more consumers and start the concept of "healthy life".
In 2020, Tokyo will host the Olympic Games. Sean the Lamb will participate in important scenes as the double ambassador of the British Olympic team Team GB and the "British and Yokohama Friendship Ambassador". Following this year's health upgrade in "clothing, food, housing, transportation", Xiao Yang Xiaoen will "exercise health" as an important theme for next year's high-quality, healthy and happy lifestyle. In order to match the Olympic year, the champion sheep project will be updated and upgraded in 2020. In China, Youyang will join hands with top international sports brands to launch joint sportswear, and will carry out various activities around the theme of sports and healthy lifestyles.
Youyang joins hands with the British BBC, the original IP "Little Monster Amon" warmly debut
At this press conference, Youyang ChuanThe media also released for the first time a self-made cartoon-"Little Monster Amon", jointly developed with the British Broadcasting Corporation BBC. This cartoon is adapted from the famous British picture book "Love monster" that has been sold in many countries. As a preschool animation jointly created by powerful forces, "Little Monster Amon" is currently the first Sino-British joint filming project approved by the State Administration of Radio, Film and Television in the field of domestic children's TV animation.
"Little Monster Amon" is expected to premiere on the BBC in March 2020, and is scheduled to appear on CCTV Children's Channel and other satellite channels after June, and will be broadcast on multiple network platforms to achieve full network coverage. In addition, Youyang Media will also distribute and promote this red, furry heart-warming "little monster" in many countries in Southeast Asia, and make it a little star that will turn the world around.
Relying on the advantages of original picture books, Youyang Media will also launch the "Amon" series of books to be launched simultaneously during the broadcast period. With the hot airing of cartoons next year, Youyang will also further simultaneously launch "Little Monster Amon" authorized products in clothing, stationery, fashion and other fields, and create popular items.
goes hand in hand, diversified IP matrix to meet different needs
At this licensing exhibition, Youyang released many IPs to the industry. The new low-child animation giant "Happy Nana and the Moon Baby" was created by the "father of Teletubbies" Andrew Davenport over three years of craftsmanship. This animated cartoon with high early education value for preschool babies will also meet with Chinese audiences on TV, video platforms and other media from the end of this year to the beginning of the spring next year. At the
press conference, Youyang also announced that "Happy Nana and Baby Moon" had reached a major cooperation with CITIC Publishing Group, and the "Happy Nana and Baby Moon" series of books of the same name will be launched in China in April 2020.
"Miya's Fairy Kingdom", known as the "Best Girl IP" in Europe, has already met with the audience on CCTV Children's Channel this summer. Once it was broadcast, "Miya" won several full-day ratings. Strong results in the overall ranking. This "dream and good-looking" IP can give girls a strong sense of binding, and its commercial development value is also extremely optimistic. Youyang has reached a cooperation intention with a series of head brands such as the authorized global giant toy company Simba Toys. , A series of authorized products will be listed in the future.
At the same time, Youyang has also launched a large number of different but unique IPs. Among them are the first Chinese original animation "Bean Duckling" purchased by the US Disney Channel, and the all-age entertainment comedy "The Uneasy Mai Serena, as well as a large number of children’s light education IPs: Hi Ubi, Monti and Jimmy Pig, Space Pioneer, Otto, Wonder balls, etc. The core value of the IP matrix is to meet the precise segmentation needs of customers in different industries, different product lines of the same customer, and different age positioning of the same product. These IPs of Youyang constitute a rich and diversified IP matrix and greatly improve business efficiency. In the post-traffic era, the role of IP for brand empowerment is more important. In the highly competitive new retail environment, brand owners have encountered marketing problems such as lack of traffic, low conversion, homogeneity, and social image urgently to be upgraded. From the perspective of the social environment on the C-side, everyone who "responsible for traffic" is no longer an absolute target in the eyes of netizens, and everyone has begun to pay more attention to content quality and worldview orientation.
, as a comprehensive children's entertainment company that continues to cultivate content and operational capabilities in the IP field, Youyang also provides some solutions through what it can do. According to the 2019 "China Brand Licensing Industry Development Report" of the Brand Licensing Professional Committee of China Toys and Baby Products Association, in 2018, 90% of merchants promoted product sales through IP authorization.
is a focus topic on how IP and brands in the post-traffic era can work together, how to tap more value and potential of IP, and at the same time help brands reap benefits in the commercial ecological chain, Mr. Sheng Hao, General Manager of Youyang Media Brand Operation Management Center said: Good IP comes with its own fan traffic, topicality, and values. In the past, IP+ brand play mainly focused on products. Now we pay more attention to the platform. In the future, this set of play will focus more on an entire ecosystem. The combination of brands will not stop at a simple one-line cooperation, but a multi-dimensional, cross-platform, and ecological empowerment. "
"The U-Marketing empowerment strategy launched by Youyang Media last year is essentially to help brand owners and manufacturers in various industries realize the full marketing chain multi-dimensional platform empowerment through a high-value diversified IP matrix. "Mr. Sheng Hao said. With more than ten years of experience in brand marketing for large international fast-moving consumer goods companies, he also emphatically introduced Youyang’s enabling marketing strategy.
"The four U strategies mentioned in U-Marketing, The first U refers to YOU. We take customer needs as the core. Youyang Media has been doing children's content and media operations for more than ten years. It not only understands customers better, but also helps customers analyze and formulate marketing strategies. , Support on media resources. The second U of "
" is You. Youyang Media’s IPs have high-quality, high-nutrition, and high-value outstanding attributes-"Shaun the Sheep" from the Prince's platform in the UK, and the gold champion IP "Pokemon" , Europe's best girl IP "Miya's Elf Kingdom" and so on. The third U of "
" is Multi, from "Happy Nana and Moon Baby", which targets preschool babies under 5 years old, to "Pokemon", which affects all ages, and from "Oquduo" which has a stronger educational attribute. To the outstanding entertainment attribute "Bean Duckling", Youyang can provide customers with a diversified IP matrix to meet the needs of different customers and different product lines. "
" The fourth U means Union. We build a large aggregation ecosystem by integrating video networks and social media, linking e-commerce platforms, and building offline theme entertainment activities to allow more cross-industry customers to participate. Come in, realize sales conversion while everyone realizes brand communication, and achieve the effect of 1+1>2. "
" Youyang not only has the professional identification, incubation, and operation capabilities for high-value IP, but also has the ability to provide customer brands with more systematic, professional, and service value throughout the entire marketing process. 4U is for you, after these four are combined , Will release greater IP value to brands. Youyang is honored to continue to be a practitioner in the field of children's entertainment IP, explore and grow together with customer brands, and welcome the arrival of the new retail era. "
At the end of the press conference, Youyang Media announced a major strategic cooperation with Poly Tourism. The relevant person in charge of Poly Tourism, a professional cultural tourism operation company under Poly Development Holdings Group, said that IP is the core of cultural tourism project operation, and Poly Tourism is based on The purpose of the deep integration of cultural and tourism, hopes to work with Youyang Media, a rich, diverse and widely-known IP resource operator, through the model of establishing a cooperative relationship, and guided by the national strategy of "firming cultural confidence and assuming cultural mission" to promote high-quality communication Culture, creating a new benchmark for cultural tourism experience economy.
At the same time, the signing ceremony of the authorized project of Pokémon as an agent of Youyang Media and the signing ceremony of the authorized project of Xiaoyang Shaun as an agent of Youyang Media were successfully held. With the trust of the copyright owner, it is accompanied by many With the help of industry leaders, Youyang Media is also confident that in the future, it will further improve and upgrade U-Marketing's "Excellent + Empowerment" strategy in practice, and play a new level of IP+ brand play in the post-traffic era.
