to save face. The reason why many people are willing to pay high prices for beautiful clothes and jewelry is because it can highlight their status and make them look like they are living a good life. Although not everyone who buys an Apple phone buys an Apple phone because of face saving, most of them have this kind of thinking more or less, because each generation of Apple changes the appearance design Mobile phone sales will be particularly good.
When the appearance design of Apple’s ’s new machine has no change compared with the previous generation, its sales will generally not increase significantly, because consumers who spend money to buy high-priced new Apple machines must hope that others will It can be seen that if the appearance design of the new phone is not much different from the old model, then even if its internal configuration has been greatly improved, it will still be less attractive. However, this year Apple’s new phone iPhone14 Pro has a big change in appearance, which directly makes it The sales volume far exceeds that of the previous generation.
The previous generation of iPhone13 Pro is not very eye-catching, but this time the new generation of iPhone14 Pro has a new hole-digging screen design and a brand-new "Smart Island" interaction, which directly caused it to continue to be in short supply after it went on sale. For up to two months, although the hardware configuration of the iPhone 14 Pro has also been upgraded, if it is only an internal configuration upgrade, it will definitely not be as popular as it is now, because it is a high-priced mobile phone priced at 7,999 yuan after all.
However, when its appearance is recognizable enough, its high price is no longer a disadvantage, but has become its potential advantage. Holding a high-priced model starting from 7999 yuan, anyone will take a high look, but now Someone found that the price of this popular Apple model has changed, and the drop has even been as high as 900 yuan. Could it be that Cook and have become more conscientious and started to reduce profits to give back to consumers? And when the price of the iPhone 14 Pro is reduced, its competitiveness will become even higher.
Aside from the appearance design, the experience of the iPhone 14 Pro is also remarkable. For example, its screen is a high-end 120Hz adaptive high-refresh screen, which has a good display effect and saves power. Top level, you don’t have to worry about not being able to see clearly in the sun. In addition, it is also equipped with an Apple A16 bionic chip, which has very powerful performance. In addition, it is equipped with a 48-megapixel triple camera at the rear, which can take pictures and videos. The effect is very good , The waterproof level is also the highest IP68 level.
At present, in the Apple store, the prices of all iPhone 14 Pro versions have been reduced, and the biggest drop is the 256GB high-end version. Yuan, it is much more cost-effective than usual.
As for the 128GB standard version of the iPhone 14 Pro, it was originally priced at 7,999 yuan, but now the price has been regulated to 7,299 yuan, and the price is much cheaper. The reason why its price will be lowered this time is mainly because of Shuangdan The platform is subsidizing the festival, so once the subsidy is over, its price will also rise.
