Southern Beauty Valley accelerates the construction of a platform for the high-quality development of the beauty industry.
On the morning of July 19th, the first phase of Nanfang Meigu project (District D) was capped, and the Nanfang Meigu exhibition hall was opened. This means that Nanfang Meigu will release about 300,000 square meters of industrial plants to meet the needs of the beauty industry for production, research and development, and office work, and contribute tens of billions of investment and a million-volume carrying platform to the Huangpu beauty industry.
Not only that, the high-end daily chemical industry scale exceeds 100 billion, the cosmetics industry scale exceeds 80 billion, and the cosmetic output value exceeds 40 billion in Huangpu District and Guangzhou Development Zone. The beauty and health industry also ushered in a new marking time.
map|Plan of the first phase of the Southern Beauty Valley project
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The first state-owned beauty park in Huangpu capped the top Enterprises tailor-made support policies for the registration and filing of cosmetics, new raw materials, and new effects. Beauty companies in the district can enjoy multiple favorable policies including "Golden Jade" and "Golden Ten Articles" at the same time.
In this context, the Southern Beauty Valley, which aims to "build an internationally renowned beauty industry landmark and an internationally renowned beauty brand gathering place", is the first state-owned beauty industry cluster in the region, taking advantage of the policy superimposed benefits. Dongfeng will promote the high-quality development of China's beauty industry and bring China's beauty to the world stage.
Photo|Rendering of the first phase of Southern Beauty Valley
In the future, Huangpu District and Guangzhou Development Zone will continue to explore the combination of government, industry, academia and research, and support beauty companies through industrial policies, industrial forums, industrial planning, industrial funds, etc. Strive to cultivate 2-3 leading beauty companies with an annual operating income of more than 10 billion yuan by 2024, and 1-3 local enterprises with an annual operating income of more than 5 billion yuan.
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Bigger and stronger 100 billion beautiful economy It has gathered a group of innovative entities integrating biological science and technology with beauty products, bringing together 62 licensed cosmetic manufacturers and more than 400 cosmetic trading companies. Beauty and health companies with a registered capital of more than 100 million yuan account for more than 30% of the total. . A large number of leading beauty companies such as Procter & Gamble, Amway, Blue Moon, Marubi, Uniasia, and Jordanes have gathered here, creating a good industrial foundation and industry-leading effect.
At the same time, a number of well-known professional testing institutions at home and abroad, including the Guangdong Provincial Institute for Drug Control (GDIDC), have settled in to provide product testing services for beauty companies, and issue testing reports recognized at home and abroad, which has influenced the industry in recent years. The power continues to expand.
Especially after the deployment of the beauty and beauty health industry was proposed in May 2020, the district has promoted the supply of high-quality resources and targeted policy support in all aspects through industrial agglomeration, platform construction, and policy support. The "Ten Beauty Valley" policy and implementation rules with a maximum amount of 50 million yuan for a single support project have attracted the attention of a large number of beauty industries at home and abroad, especially the rent subsidy for production houses, new raw material registration and filing incentives, and marketing expense subsidies, etc. A number of enterprises have invested and settled down, producing a significant policy-pulling effect.
Photo|Rendering of the first phase of Nanfang Meigu
According to the introduction, Nanfang Meigu, which has ushered in the project cap, will not only become a park carrier for the rapid development of beauty and health enterprises, but also become a "motive force for the beauty industry to become bigger and stronger." source".
"We will make every effort to promote the solid implementation and full flowering of industrial policies, industrial forums, industrial planning, industrial funds, etc., so that the construction of industrial ecology and construction of industrial platforms go hand in hand." Chairman of Guangzhou Development Zone Investment Group (referred to as "Kaitou Group") Zhang Xiaozhong said that Kaitou Group is a developer of Huangpu District and Guangzhou.The only state-owned enterprise in the district that focuses on beauty and health care, Kaitou Group and its subordinate wholly-owned secondary enterprise Nanfang Meigu Group, under the guidance and promotion of the Huangpu District Party Committee, District Government and relevant functional departments in the district , researched and compiled a ten-year overall plan for the development of the Southern Beauty Valley industry.
Photo|Zhang Xiaozhong, Chairman of Kaitou Group, introduces the results of the cluster construction of Southern Beauty Valley
Southern Beauty Valley will vigorously promote the construction of the core park and carry out cluster operation services first, including establishing a research group in cooperation with a well-known industrial political research team.
At present, it has completed the research and preparation of the ten-year overall plan for the development of the Southern Beauty Valley industry; it has established a Southern Beauty Valley Industrial Investment Fund with a scale of about 650 million in cooperation with well-known industrial capital institutions and will be released in the near future; The company jointly builds the regional beauty industry brand, and will release the region's first industrial kit in the near future - the Southern Beauty Valley co-branded product; participate in the compilation of the country's first group standard of "General Principles of Cosmetics Pure Beauty", and give full play to the standardization and systemization of industrial clusters in the industry Taking the lead in construction; applying for a demonstration unit of digital transformation of the beauty and daily chemical industry cluster in Guangdong Province, promoting the digital and intelligent development of beauty, etc.
It is worth mentioning that the four "trillion-trillion" plans proposed by Huangpu District include "trillion-trillion manufacturing" and "trillion-trillion state-owned" plans. As one of the eight major industries, the beauty and beauty and health industry is building a professional, modern and international beauty and health industry cluster with "Southern Beauty Valley" as the core, and is striving to become bigger and stronger.
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Design and planning of one core, two centers and multiple parks In recent years, in response to the shortage of industrial land, Huangpu District has proposed to create an intensive development land "Huangpu" model - efficient use of land to create a southern beauty valley industrial cluster with 100 billion output value, 10 billion investment, and 1 million volume, which is Huangpu District. Another practice of the road of quality development.
According to reports, when planning the core park of the Southern Beauty Valley, Huangpu District and Guangzhou Development Zone actively responded to the call of the state to enter the park and move upstairs, changing the beauty industry factories in the past, which were mostly low-rise properties and low-level land use. Through a large number of on-the-spot investigations and company visits, a new paradigm for the beauty industry has been launched: planning from the future development trend of the entire industry, focusing on the chain length + chain owner for layout, and combining supplementary chain + strong chain to attract investment; each phase of the park is A small ecology covers the complete industrial chain and service chain from raw material formulation, R&D and production, inspection and testing, exhibition and transaction; one building is one industrial chain, which meets the functional purposes of R&D, production, office, supporting services and warehousing.
Photo|Rendering of the first phase of Nanfang Meigu
The project currently capped is a C-shaped factory building of about 260,000 square meters in the D area of the first phase of Nanfang Meigu. The first floor is 6.6 meters high and the standard The height of each layer is 4.5 meters, the load-bearing capacity is 500-1000kg; the single-layer area is 2000-8000 square meters, the single-layer length is 87m, the width is 42-400m, and the column spacing is 8-10m. It can be equipped with a fully automatic and fully intelligent ultra-long span production line. Build a clean workshop to meet the quality requirements of the production environment for the entire chain from research and development to production of cosmetics.
The corporate representatives and industry guests who participated in this capping event expressed their appreciation for the high standards of the factory. Clustering and collaborative development are the industry trends. Beauty industry parks like Meigu are a better choice for companies to settle in.
Photo|Enterprise representatives listened carefully to the introduction of Nanfang Meigu Park
"Nanfang Meigu is the largest industrial park project we undertake in Guangzhou area. It uses BIM technology to drive refined design and digital means to promote scientific construction management, so as to realize the total construction of District D on schedule. The main structure with a construction area of 295,000 square meters is capped." Feng Junlin, chairman of the Kunming Institute of China Power Construction Group, the constructor of the first phase of the Southern Beauty Valley project, said that next, we will strive for early delivery with high quality and quantity, and hope to build more beautiful products for beauty companies as soon as possible. High-quality property carrier.
Nanfang Meigu, which is currently being constructed in stages, is a high-standard design of "one core, two centers and multiple parks". Multiple suitable plots are selected for positioning, staged planning, and staged development; combined with scientific promotion of urban renewal, low-efficiency plots To improve quality and efficiency and other work requirements, put modern concepts and embroidery skills into the planning, construction and management of the Southern Beauty Valley Industrial Cluster.
Southern Beauty Valley Phase I, as a prototype project of a new paradigm for the beauty industry, is speeding up the construction speed and striving to provide a better platform for the high-quality development of the beauty industry as soon as possible.