Guizi falls in the middle of the month, and the fragrance of the sky floats outside the clouds. In Xian'an in October, sweet-scented osmanthus blooms all over the city. Osmanthus Fairy, Osmanthus Promotion Ambassador, Osmanthus Video Contest, Osmanthus Knowledge Lectures, Osmanthus Characteristic Products Exhibition... A series of Osmanthus cultural activities are also in full swing, and a gluttonous visual, taste and smell feast is intertwined.
Polishing the Osmanthus Culture
On October 21st, 10 "Osmanthus Fairies" from the Xian'an District Cultural and Sports Center dressed in Hanfu to "go down to the world" and won the laurels. These 10 sweet-scented osmanthus fairies stood out from more than 200 candidates. They used poems, paintings, songs and dances to integrate osmanthus elements into various talent creations, and vividly expressed the beauty of osmanthus culture in Xian'an.
One of the sweet-scented osmanthus fairies, Zeng Hongmei, chairman of Hubei Xiangcheng Taste Food Development Co., Ltd., said: "Osmanthus is the strongest flavor in Xiangcheng. I will deeply respect the food culture of sweet-scented osmanthus and carry forward the flavor of Xian'an!"
The 11-year-old sweet-scented osmanthus fairy Tang Ruoyu is from Xianning Experimental Primary and Secondary School. She said, "I want to tell more stories about osmanthus to my classmates and my family, and share osmanthus food, so that more people love osmanthus!" —Chen Hongguo, director of the Science and Technology Industry Department of Hubei University of Science and Technology, professor of the School of Nuclear Technology and Chemical Biology, and other six representatives were awarded the honor of Osmanthus Promotion Ambassador.
Chen Hongguo's team found that the aroma of osmanthus is rich in ionone and other ingredients with skin care effects, so after years of research and development, osmanthus hydrosol, osmanthus skin care products, osmanthus mask and osmanthus lipstick and other products, and relying on osmanthus to nourish the stomach and protect the liver and other medicinal uses function, began to develop new osmanthus health products.
In addition to the selection of "Osmanthus Fairy" and "Osmanthus Promotion Ambassador", Xian'an District also held a variety of activities such as painting and calligraphy exhibitions, short video competitions, and special lectures on osmanthus culture to polish the brand of osmanthus culture.
Hot-scented osmanthus products
In the open square of Xian'an District Cultural and Sports Center, more than 40 booths displayed more than 100 kinds of osmanthus series products. The 3-day exhibition attracted a large number of citizens to come and buy.
Yiyang Xianghua Planning and Research (Xianning) Co., Ltd. brought 18 models and more than 1,000 products for sale. In less than a morning, all products such as sweet-scented sweet-scented osmanthus moisturizing cream, sweet-scented sweet-scented osmanthus lip balm, and car aromatherapy were all sold out on . The amount is more than 5,000 yuan. The sales director came to Jinhong and hurriedly called for emergency replenishment.
Xianning Nangui Food Co., Ltd. brought a total of more than 500 pieces of osmanthus series food in 9 categories, including osmanthus cake, , osmanthus snowflake cake, osmanthus pine cone cake, osmanthus Yipin cake, osmanthus snowflake cake, osmanthus black tea, etc., attracting many citizens Onlookers rush to buy. Assistant General Manager Yang Wei said with a smile that this year's performance is much better than last year. The current turnover has reached 5 million, and it is expected to exceed 8 million by the end of the year. Ms. Guo Ziqing, a citizen of
, bought two boxes of sweet-scented osmanthus cakes to give to friends: "The price is affordable and delicious, and I want friends from other places to taste the delicacies of our hometown!"
At the exhibition site, an e-commerce live broadcast booth was particularly eye-catching. Two beauties "eat broadcast" Lulu and Nini are doing tiktok live broadcast through mobile phones in the midst of a dazzling array of products. "Everyone, this is fresh and ready-to-eat canned sweet-scented osmanthus chicken , wow, it smells delicious! Let me taste it!" Their "eat broadcast" not only attracted a large audience, but also attracted 50,000 people online Market view, 3,000 people were online in real time, and the transaction value broke the table.
Strengthening the Osmanthus Base
Osmanthus product transactions are booming, and the sales of Osmanthus seedlings and fresh Osmanthus are also in peak season.
42-year-old Zhu Bing, a seedling planter in Osmanthus Town, just sold 1,000 catties of fresh osmanthus that had been screened, and he and his wife were busy doing live seedling sales on Douyin at the 100-acre base.
"This is our family's Dangui . Look, the branches are full of bright red flowers. This one is a 1.2-meter branch, and the tree shape is very beautiful. I will label it on the spot." Zhu Bing did I have been selling osmanthus seedlings for 15 years and know the importance of customer word of mouth. "We sell seedlings with one shot, what you see is what you get." "At the peak, we sold more than 300 trees a day, and we can sell more than 10,000 trees a year.tree. "Zhu Bing said with pride.
Osmanthus Town Cultural Station Director Wu Jian introduced that there are 260 Osmanthus seedlings planting bases over 50 acres in Osmanthus Town, and 400 are e-commerce sales of seedlings, online and offline annual sales. The total amount is 100-200 million, and sweet-scented osmanthus has become the "flower of prosperity" for more than 4,600 villagers. (Li Tingting, Dai Ying)
