is trying to squeeze every last bit of love out of fans. Written by
| Edited by Xue Yaping
| Source of Zhao Jinjie
| Ben Lun Finance (ID: daxiongfan) What will
stars do after being banned or retired? Just recently, after a well-known male artist overturned his car, netizens pointed out the direction of lay-off and employment for him, "retreat from the circle and sell tea with peace of mind".
"selling tea" is not a joke by netizens. Searching for "celebrity selling tea" on Weibo, you can find that in the past year or two, many celebrities who have been far away from the entertainment industry have started tea business. netizens even ridiculed that "the destination of male entertainment stars is to sell tea".
, a male star who once participated in a TV series that was delayed, began to sell tea to fans after leaving the circle; a traffic male star who has participated in an ancient puppet drama still runs his own hot pot restaurant after leaving the circle, which is also on the side. Selling hot pot base and other peripheral products, while selling tea, and even recently started the pre-made dish business that is on the cusp. Even the 50-year-old Li Yapeng sold tea jointly produced by himself and a certain brand in the recent live broadcast.
Is selling tea really a new way out for laid-off celebrities?
In 2021, was a male star who only became popular for half a year from becoming a traffic to quitting the circle. After being blocked by the whole network, his business map, including the tea business, was exposed on the Internet.
Qichacha information shows that the male star's mother established Menghai Baodengyuan Tea Industry Co., Ltd. in 2017, whose business scope is tea, tea planting, tea set sales and other agricultural and sideline products sales.
There is a public account called "Bao Dengyuan Tea Industry" on WeChat, and the certification company is Menghai Bao Dengyuan Tea Industry Co., Ltd. The public account tweet on September 21 publicly indicated that its products were in Bao Dengyuan days. It is sold in the Mao flagship store . In its Tmall flagship store, there are six products on sale, including fruit tea , cold brewed tea and Pu'er tea , etc., and the price of tea is relatively expensive. For example, a fruit tea with peach blossom longjing, white peach oolong and other flavors, a box of ten sachets, with a net content of 35 grams, is priced at 88 yuan, with a monthly sales of 10,000+. On Taobao, ten small bags of similar fruit teas are priced at 30-50 yuan. For example, Unilever 's Lipton fruit tea costs 45 yuan for ten small bags.
In addition to the Tmall flagship store, the certification company of the "Bao Dengyuan Tea Set" WeChat applet is also Menghai Bao Dengyuan Tea Industry Co., Ltd., which sells the same products as the Tmall store. Some fans are still making the list in the related super talk until now, buying tea from his family to support the male star.
In 2022, has another traffic actor who has participated in ancient puppet dramas and retired due to tax issues. After retiring from the circle, the male star's investment business has flourished, and tea is one of them.
According to a report by " Beijing News " at the end of 2021, the hot pot catering company co-founded by the actor not only owns the live-action game FIRE ROOM escape room, but also includes cross-border brands such as Huo Club's tea. Up to now, the actor has opened stores in Shijiazhuang, Beijing, , Handan, , Tianjin, Xinjiang, Nanjing, Beijing, and Hangzhou.
is on Douyin, and the male star's hot pot restaurant has also started live streaming. A Huoshe fruit tea, priced at 46 yuan per box of seven bags, has sold 3366 orders. If you click on the relevant store, you can see that there are also spicy sauce, tempeh sauce, ice powder , pre-made dishes, and cold cakes on sale.Products like .
In addition to fruit tea, recently the male star has also taken aim at the popular pre-made dishes and launched two products one after another.
on the Weibo post of Huoshe Hotpot, there are fans who bought tea from the hotpot shop every day, and fans who came to post and buy pre-made dishes.
selling tea is not only young traffic who quit the entertainment circle abnormally, also includes some veteran artists who have already faded out of the entertainment circle.
Li Jingjing , who once played the role of Mrs. Zhuang in "Golden Wedding", became popular because of her role as "Rural Daughter-in-law" in various film and television dramas. In 2019, Li Jingjing, who quit the show business after there was no drama to film, tinkered with tea and even established He established his own tea company, Ruijin Shangpin (Beijing) Trading Co., Ltd. The Qichacha APP shows that Ruijin Shangpin (Beijing) Trading Co., Ltd. was established in 2019. The legal representative is Li Jingjing’s husband Liu Zhen, who holds only 10% of the shares. The largest shareholder is Li Jingjing (Li Jingjing’s original name). However, in a recent live broadcast, Liu Zhen posted a divorce application, saying that the two were negotiating for a divorce.
can see from the pictures posted by Li Jingjing that the tea is named after her own name - Jingjing's tea, and the main sales model is direct sales, similar to the micro-business model.
Li Jingjing even got caught in a scam by selling tea. The Beijing News reported that in April 2020, some netizens exposed that Li Jingjing and Liu Zhen were cheating together. After netizens paid a deposit to join, they could not get the goods. Later, Li Jingjing clarified in the live broadcast that she had never deceived anyone, and issued a lawyer's statement on the suspected fraud of the product "Jingjing's Tea" joining, saying that if the investigation proves, she will bear legal responsibility.
Not only Li Jingjing is an established star selling tea, for example, actor Mo Shaocong , who retired from the circle, not only sells tea, but also owns his own tea garden in Yunnan.
In October 2015, Mo Shaocong launched his own tea shop on Taobao. Since then, Weibo has become a big position for him to promote his shop.
Li Yapeng, who has been out of the entertainment industry for more than ten years, also began to frequently share his collection of teas, tea sets, and evaluations of various teas on the short video platform, sharing his life with his old friends drinking tea.
Some time ago, Li Yapeng's company was enforced by the court for about 450 million yuan. In addition to the 40 million yuan he lost in the previous lawsuit, the foreign debt accumulated nearly 500 million yuan.
Li Yapeng, who tried every means to generate income, finally sold tea after more than a year of laying the groundwork. not only released videos of himself visiting Chashan in Fuding, Fujian, and Liubao Town in Guangxi, and tasting white tea , on September 10th, on Mid-Autumn Festival , Li Yapeng also started live streaming on Douyin , and the products sold were There is a tea produced by the academy under its own name in conjunction with a certain brand. The operating company behind the academy is Beijing Zhongshu Yilian Network Technology Co., Ltd. Li Yapeng is the actual controller of this company, with 66% of the beneficiary shares.
The tea sold by Li Yapeng has one similarity with other celebrities, that is, it is expensive.
can be seen in the Douyin store built by the academy, 6 small bags of white tea with a net content of 30 grams are priced at 80 yuan, and 400 units have been sold. From Fuding white tea to tangerine peel white tea,There are also special blended white teas with different prices. The cheap special blended white tea is priced at 319 yuan for 120 grams, and the more expensive Baihao Yinzhen 60 grams is priced at 725 yuan, and 47 units have been sold.
are not only unemployed and out-of-date celebrities selling tea, but some popular celebrities also began to plan side businesses early to sell tea across borders.
In 2011, Ma Yun and Jet Li Lianjie founded Taiji Temple in Hangzhou, Zhejiang, which is a theme hall integrating conference services and catering with Taiji theme. Jack Ma and Jet Li met in 2007. One is a Tai Chi fan and the other is a martial arts star. Because of their love for , Chinese martial arts, , the two never met each other late.
Tai Chi Chanyuan not only conveys the concept of Tai Chi culture and health, but also opens an online store to sell cultural and creative products and health food, one of which is tea.
In the same year that Taiji Temple was established, Jack Ma and Jet Li went to Jingmai Mountain in Yunnan for inspection. At that time, it attracted cheers from the tea industry: Jack Ma was going to invest in Pu'er tea. Sure enough, later Taiji Chanyuan successively launched tea products such as " Tea Chan Blindly", "Autumn Moon Chan Heart", "Cloud Tai Chi Chan", and "Talent Tea Chan". Until now, Tai Chi Pu-erh tea priced at 999 yuan can still be seen in the WeChat flagship store.
However, in 2022, Jet Li and Jack Ma both quit the Tai Chi Zen International Culture Development Co., Ltd. jointly established by the two. According to the company's investigation, in March this year, the main personnel of Taiji Zen Culture changed, and Jet Li stepped down as chairman and general manager. Kunbao Investment, which holds 30.73% of the shares, also withdrew from the list of shareholders. Jack Ma holds 72% of the shares in Kunbao Investment and serves as the legal representative and chairman.
and Na Ying who said "Damn, the most annoying person to pretend to be forceful", also worked as a mentor of " China New Song ", and did not forget to be busy selling tea and promoting tea.
Na Ying sells tea, and the main publicity position is also on Weibo. Before the Weibo was suspended, the account @南stylelife did a lot of publicity for fruit tea. Behind that style of life is Beijing Na-style Life and Culture Development Co., Ltd. According to the information from the company, that style of life was established in 2016. Na Ying was a supervisor and a natural person shareholder, but in November 2017, Na Ying withdrew from the investor sequence .
Na Ying, a musician, calls the tea he makes musical herbal tea, and has launched 12 flavors including New Century Music Tea, Bossa Nova Tea, Country Music Tea, Folk Tea, and British Rock Tea. Five years ago, 10 packets cost less than 50 yuan. Public information shows that in the early days of its launch, this flower and fruit tea used crowdfunding, and in a short period of time, more than 500,000 yuan and 1 million yuan were supported on , Jingdong, , and Taobao, respectively.
Qi Wei , who overturned the truck not long ago, also promoted her tea in 2015. Qi Wei, together with her own endorsement brand Freshmix, launched the "Qi Wei tea bag" herbal tea . At that time, this herbal tea also launched eight styles under the banner of pursuing "white and thin beauty".
Although "88 yuan a box" of tea cannot be compared with the "daily income of 2.08 million" in the performing arts, but for those artists who have been banned or marginalized by the entertainment industry, fans have no regrets. It must be a lucrative business.
Reference:
"Jiang Xiaobai is involved in the tea industry, an article tells you thatHow hot is tea selling in the world" said tea
"China Tea Circulation Association: The total domestic sales of tea is expected to rise to 300 billion yuan in 2021" Blue Whale Finance
"Jet Li, Na Ying, Cai Lan... Are the teas sold by celebrities delicious? Or you are more concerned about the sales volume" Tea Language Network
"Actor Li Jingjing issued a lawyer's statement on suspicion of defrauding fans: improper employment is not ruled out" Beijing News
