This Mid-Autumn Festival, "Hello, Brother" is undoubtedly the biggest winner. The box office has exceeded 140 million - the total box office of the Mid-Autumn Festival is 370 million. The contribution of "Hello, Brother" is very outstanding.
At the same time, the film's box office growth is slowly turning from the brakes to the flameout as the holidays come to an end. The argument that " happy twist has lost its reputation" has also become more and more loud.
Warm sketch
You can guess every bridge segment
"Not funny" is the original sin of "Hello, Brother".
Xiao Wu ( Chang Yuan ) is in his thirties and achieves nothing. His mother died of dystocia, and he lives with his father Lao Wu ( Wei Xiang ).
The father-son relationship has always been either flat or nasty. Lao Wu suffered from Alzheimer's disease and fell into a coma by accident. An old diary of his mother took Xiao Wu to accidentally travel to the past.
In the 1980s, Xiao Wu matched his parents' love. In order to keep his mother alive, Xiao Wu even tried his best to erase his existence, but it was in vain in the end.
On the whole, the movie solves a rigid father-son relationship by means of saving the mother, and finally falls on "grateful for family and cherish the moment". The plot of the movie is very conventional, and the ending can be guessed from the beginning. The same style can be found in many previous works of Happy Twist.
The audience's judgment on this movie has been reflected in the Douban score of 5.6 - "Hello, Brother" is not a level online movie.
There are not many laughs in this film, but more tears are deliberately created. However, the audience came for laughter, and tears were just a bonus. In a family-themed comedy, once there are no prominent and explosive laughs, other plots can easily turn into running accounts.
Therefore, after "Hello, Brother" was withdrawn due to the impact of the epidemic on May 1, it must be released on holidays again, in order to occupy the box office advantage when a family can walk into the cinema together - it is a one-of-a-kind movie. This is a family-friendly movie, "with laughter and tears".
The audiences of domestic movies are more and more demanding year by year, and they are paying more and more attention to good movies. Ten years ago, anti-marketing miracles like "Hidden in the Dust" probably wouldn't have happened, and routine comedy films were more promising. And now, "regular movies" like "Hello, Brother" have been filmed on the beach by the waves of involution.
The Virgin in fantasy
The grudge in reality
is already in 2022, and there is still the question of "maintain the big or the small" in literary and artistic works. In the
movie, Xiao Wu's mother, Lu Chunli, chose to "keep a child" firmly and without hesitation, dedicating her life to her son. Lu Chunli is a traditional and typical "great mother" image, a perfect woman recognized by everyone.
At work, she is outstanding, and she is an excellent worker praised by everyone in the factory; in the family, she takes the lead in making up for the shortcomings of Lao Wu's "little man", worrying about everything and working hard without complaining.
In her career, she helped Lao Wu to check the gaps and fill in the vacancies, and she gave Lao Wu a home in life. Even if she took the initiative to choose to die, in the end sheIt fulfilled the heroic feelings of a handful of sons - not that the son did not save people, but that the mother was too stubborn.
Among 10,000 people, one cannot pick out such a great Virgin. Of course, the Madonna here is not derogatory, but absolutely pure, noble, and spotless. Lu Chunli's image is exactly the same as that of most male heroes, beautiful, powerful, full of sacrifice consciousness, with a strong tragedy, refusing to be rescued.
such a completely dedicated, sacrificial person is inhumane. What is terrifying is that Lu Chunli's image of the Virgin is a ruler, which is used to measure and judge all women who are mothers.
Many mothers in the 1980s were indeed able to both marry their husbands and teach their children and kill the Quartet. And many people don't realize that this is equivalent to one person holding two full-time jobs - putting traditional women's responsibilities and modern workplace responsibilities on the same person, and saying "both should be".
Through the image of Lu Chunli, we can probably see why the "resentful women" in reality are dissatisfied with their lives - a strong burden is regarded as a normal state, and the perfect benchmark is a "dead" type of giving.
Lu Chunli-style giving, in real life, often comes with a requirement of "I must get what I give in return" - this is people, and the relationship between people is mutual. A person with flesh and blood has emotions and needs in front of his family and his lover. He is not an avatar with only greatness, no selfish desires, and no bad temper.
Lu Chunli's perfection and greatness are based on fiction. If Lu Chunli was a real person, people would only feel that she was pitiful, that there were too few good people and too many sinners in her life.
Therefore, "Hello, Brother" does not have the ability to impress the audience - the protagonist is a model play image, so how can you be moved?
How long can the happy twist
be consumed?
has a lot of good works and a lot of bad movies. As long as it catches up with the holidays, a considerable part of the audience will pay for the words "Happy Twist".
"Hello, Brother" is no exception. The box office appeal of this film mainly depends on Ma Li , with Chang Yuan and Wei Xiang in second place. " alone on the moon " is also, borrowing the face of Shen Teng , let the audience flock to the cinema and watch an inexplicable movie. The two recent happy twist movies still rely to a large extent on the aftermath of " Charlotte Troubles ".
At the same time, "Brother, Hello" was favored before, perhaps because it was very similar to a sex-turned version of "Hello, Li Huanying " - only the protagonist of the crossing became a son.
The above two factors make it easy for us to see that in Happy Twist, the individual creative ability is far greater than the overall ability of the team. The same is through the drama, "Charlotte Troubles" is good, "Brother, Hello" is not good. Moreover, pillars like Shen Teng and Ma Li are more likely to fall into the bottleneck of role homogeneity. In "Hello, Brother", a big sister like Lu Chunli, Ma Li has played many times, so it's hard to surprise people.
can only say that Happy Twist has become a popular actor, but the hard power of the work is completely unstable, and the word "Happy Twist" cannot be retained. Recently, another film of Happy Twist, "The Driving of Love", suffered a miserable box office hit. Similar movies include " Li Cha's Aunt ", " Li Mao Plays the Crown Prince ", " Warm Hug ", etc., which were highly discussed and received little praise.
Happy Twist's bad list seems to have been stretched a little too long. And these low-scoring movies did not seem to hurt the box office of Shen Teng and Ma Li - the actors' acting skills are hard power, as long as they perform well, the audience will pay. However, the comic effect of happy twist is constantly being re-examined and measured by the audience. The bad film has indeed damaged the reputation of Happy Twist. If it's not funny, it can only end earlier.
No matter what, "Lonely Walk on the Moon" won 3 billion at the box office, and "Hello, Brother" was a hit in the Mid-Autumn Festival, which can prove that this brand is still the first choice in the cinema in the hearts of audiences.
is just, I don't know the box office appeal of the word "happy twist", how long can it be consumed by bad movies.
