Without big scenes, no big actors, no big beauties, why did "Soldiers Assault" become popular?

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Regarding the TV series " Soldier Assault ", when you see this name, I believe that many people will immediately evoke the memories of chasing the drama back then.

Without big scenes, no big actors, no big beauties, why did 'Soldiers Assault' become popular? - Lujuba

​​Wu Liuyi (left, played by Xing Jiadong) and Shi Jin (played by Zhang Yi)

, a girl once wrote: "I miss the years when I watched "Soldier Assault" on TV. I bought the TV in the dormitory. Yes, I have absolute control. I only watch "Soldiers Assault" every day. Although some people don't like watching it, there is no other way but to blame the TV station. Who made it broadcast every day, what? How many times? Don’t remember, 40? 50?”

This girl is just one of the mysteries of "Soldiers Assault".

Without big scenes, no big actors, no big beauties, why did 'Soldiers Assault' become popular? - Lujuba

"Soldier Assault" is little known, although "Soldier Assault" became a mess afterwards, it was not hurt by the grandmother after it was filmed. Uncle didn’t love it, and no TV station wanted to. Broadcast on the terrestrial channel of the second-line TV station.

So, how did it get hot?

01

In 2002, the former professional screenwriter Lan Xiaolong of the Comrades-in-arms Repertory Troupe of the Beijing Military Region created a drama called "Alna Assault".

This play was very successful on the stage of the drama and was welcomed by the army officers and soldiers. Lan Xiaolong first won the first prize of the army's new play screenwriter for this play, and then won the Lao She Literary Award in 2005. And Cao Yu Drama Awards.

Lan Xiaolong feels that since the show is so popular and favored by major awards, if it is adapted into a TV series, it should not be wrong. Besides, the stage of TV drama is much broader than the stage of drama, and there are more people to watch, and its influence The force will naturally be much greater.

So he combined the drama "Alna Assault" with his novel "Soldiers" and adapted it into the TV series "Soldier Assault."

Without big scenes, no big actors, no big beauties, why did 'Soldiers Assault' become popular? - Lujuba

"Soldier Assault" screenwriter Lan Xiaolong

Bayi Film Studio is very interested in this military theme drama, so he united with Huayi Brothers , invested 12 million to make it into a 30-episode TV series. The

02

drama is finished, the next step is to choose the platform to broadcast.

Undoubtedly, CCTV is naturally the best broadcasting platform, and all TV series producers are trying their best to squeeze in.

Bayi Factory is no exception. They actually had a very good cooperative relationship with CCTV before. Just before this show, both " Military Songs " and "New Enemy's Armed Forces" were premiered on CCTV. "Soldier Assault" "From the stage of script creation, Bayi Factory has been in contact with CCTV to discuss distribution matters.

CCTV asked Zhang Qian, the producer of "Soldiers Assault" who went to negotiate, a very realistic question: What are the points of "beating people" in your film?

Without big scenes, no big actors, no big beauties, why did 'Soldiers Assault' become popular? - Lujuba

For example, is the scene as grand as "DA Division", with actual combat exercises that cost hundreds of millions of dollars?

Zhang Qian said no. For example, is the lineup of

as strong as " Battlefield ", with big-name actors joining?

Zhang Qian said no.

Are there other factors that have an impact on the ratings, such as whether the plot has twists and turns, are there emotional dramas and seductive beauties interspersed with it?

Zhang Qian said no.

Yes, the above three points are indeed not in this drama. If nothing else, just the cast, what Wang Baoqiang , Chen Sicheng , Zhang Yi, Zhang Guoqiang , Fan Lei , Xing Jiadong, who knows?

Without big scenes, no big actors, no big beauties, why did 'Soldiers Assault' become popular? - Lujuba

Zhang Guoqiang played Gaocheng

Even if there were Duan Yihong and Li Chen , they were only small and famous at that time, and they were still a thousand miles away from the big coffee, not to mention that they were not the protagonist. The same question of

was also asked when negotiating with other TV stations.

is like this, not only CCTV didn't want this show, but other satellite TVs didn't want it either.

03

Helpless, Zhang Qian had no choice but to talk about a provincial satellite TV's terrestrial channel- Shaanxi TV station 2.

is sure to lose money, but if it’s not broadcast, it’s a pennyI can't take it back. The reason why

chose Shaanxi TV station, Zhang Qian later revealed that one is that he still has confidence in the quality of the show, but not everyone can understand and see the essence of the show. Xi'an has a deep cultural heritage, and the audience here should be able to understand the connotation of this play;

Without big scenes, no big actors, no big beauties, why did 'Soldiers Assault' become popular? - Lujuba

Xu Sanduo (played by Wang Baoqiang) did the parallel bars

. The second is because Xi’an has a People’s Liberation Army Political Academy. The military resonates, and more importantly, the people in the Xi'an Political Yard are hierarchical and highly knowledgeable groups with strong political consciousness and a higher level of appreciation than ordinary audiences.

To this end, Zhang Qian personally went to Xi’an to meet with local reporters to write articles for publicity. He also went to Xi’an Political College to introduce the plot to teachers and students, and mobilized the whole school to watch and publish film reviews. The

Without big scenes, no big actors, no big beauties, why did 'Soldiers Assault' become popular? - Lujuba

exercise was successful, and Xu Sanduo fainted.

. In this way, "Soldier Assault" began to be broadcast on Shaanxi TV Station silently on December 24, 2006. Whoever imagined it, the ratings reached 4.18 after the first broadcast, far exceeding expectations.

What is interesting is that Shaanxi Channel 2 actually didn't have much confidence in the show at the beginning. In order not to lose money, a large number of advertisements were inserted during the broadcast process, and it was hoped that the advertising revenue could be used to balance the expenditure of buying the drama.

Without big scenes, no big actors, no big beauties, why did 'Soldiers Assault' become popular? - Lujuba

Do you remember Class 5 on the Grassland?

04

With the increasing ratings, this drama has attracted the attention of other TV stations. After New Year's Day in 2007, the Guangdong station ground channel also began to broadcast.

However, the terrestrial channel of Guangdong Station did not have much confidence. The broadcast time was after 10 o'clock every night. Although the audience response was very good, the ratings were average.

As the word-of-mouth is gradually fermenting, the terrestrial channels of Shanghai TV, Gansu TV, Qinghai TV, Ningxia TV, and Heilongjiang TV have started to follow up. The audience is getting more and more. Some people post in major forums and post bars, and the popularity starts to soar a little bit. .

Without big scenes, no big actors, no big beauties, why did 'Soldiers Assault' become popular? - Lujuba

The first step for recruits

saw the effect after the terrestrial channel was broadcasted so well. The satellite TV was moved by the news, and four satellite channels began to broadcast. Since then, "Soldier Assault" has attracted the attention of national audiences, and word-of-mouth spread quickly. Come. After the first round of

satellite TV broadcast, the second and third rounds kicked off the broadcast. In the second half of 2007, a scene has been formed: as long as you turn on the TV, you can see that there is a station on the air. "Soldiers Assault."

Since then, the audience has come to know Xu Sanduo, a simple, honest, but firm-willed soldier of the local flavor, and the plot characters such as Chengcai, Wu Liuyi, Shi Jin, Gaocheng, Lao Ma, Yuan Lang and .

Without big scenes, no big actors, no big beauties, why did 'Soldiers Assault' become popular? - Lujuba

Shi Jinlei, the military camp

"Don't abandon, don't give up" has become a slogan that people never forget, and this spirit is still an important content of many corporate training many years later.

Just like that, this three-no product, which has no big scenes, no big actors, and no big beauties, has become popular, and it has been popular to this day!

Not only that, but many actors in the play later became big names, Wang Baoqiang, Zhang Yi, Chen Sicheng, Duan Yihong, Zhang Guoqiang, Li Chen...

Without big scenes, no big actors, no big beauties, why did 'Soldiers Assault' become popular? - Lujuba

. What’s even more amazing is that the original cast of the show was led by the director Kang Honglei , And later filmed a " my team leader my team ", which also became a classic again.

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