"Nezha" producer's new work is aimed at the Spring Festival, the main creative is strong, and he has participated in "Big Fish and Begonia"

movie 507℃

's 2019 summer file "Nezha: The Devil Child Comes into the World" has been popular at the box office since it was released, setting the second best box office in China. The film

made a bold creation about Nezha, a traditional mythical figure, against fate, and immediately gained a large number of fans.

If you haven't heard the call of "Za'er" several times, then this summer, there is really something missing.

'Nezha' producer's new work is aimed at the Spring Festival, the main creative is strong, and he has participated in 'Big Fish and Begonia' - Lujuba

seemed to worry that the audience would walk away when they saw the lights in the theater, and then miss the easter eggs at the back of the film. The director of

dumplings used very skinny subtitles, and kept the audience in place over and over again. It was through the easter eggs of "Nezha" that

realized that a "Fengshen Universe" established by an animated film was born.

'Nezha' producer's new work is aimed at the Spring Festival, the main creative is strong, and he has participated in 'Big Fish and Begonia' - Lujuba

In fact, if you are concerned about "Nezha", or its producer, Caitiaowu Pictures, they will know that the appearance of "Fengshen Universe" is not accidental.

As early as 2017, Caitiaowu Pictures (an animation production company under Enlight Media) released its 2019 domestic animation list.

was also released along with a set of leading concept posters.

'Nezha' producer's new work is aimed at the Spring Festival, the main creative is strong, and he has participated in 'Big Fish and Begonia' - Lujuba

In this cartoon list, the three works of "Nezha's Devil Child Comes into the World", "Jiang Ziya" and "Phoenix" are listed impressively.

has released "Ne Zha" as scheduled, with a staggering 4.9 billion box office and excellent reputation.

So the next movie that will be on the agenda, which one will it be?

Just when fans are still immersed in the joy of "Nezha", the news about "Jiang Ziya" aiming at the 2020 Spring Festival file has gradually spread on the Internet.

Seeing that the news leaked from Caitiaowu Pictures, it simply released the poster of "Jiang Ziya" on September 25. The news that

"Jiang Ziya" is set for the first day of the new year in 2020 has ended people's speculation and once again detonated everyone's expectations for domestic animation.

All of a sudden, related topics rushed to the top 4 of the hot search list, starting a new wave of national comics.

Compared with the previous pioneering concept posters, the finalized poster of "Jiang Ziya" has undergone many changes. The leading concept poster of the

film, the overall color is mainly dark ink.

is like a background splashed with ink, forming a strong contrast with the three big red characters "Jiang Ziya".

​​observed intently and saw that there was a fish hook above the poster, which undoubtedly corresponds to the allegorical saying "Jiang Taigong is fishing, and those who wish to get the bait".

And on the black background, there is an unclear image of a young girl.

is in the darkness, with fox ears on her head and a fox mask next to her. Everything in

echoes the 8-character "Taigong here, the gods avoid" at the top of the poster.

arrived at the fixed poster, and the conjecture about the dark plot inspired by the pilot concept poster was wiped out again. The most obvious difference of

is the change to a bright blue poster background.

occupies the bottom of the poster, is the protagonist Jiang Ziya wearing a feather suit and holding a fishing rod.

Jiang Ziya, whose back was facing the audience, Zhengdingding looked up at the huge Primitive Tianzun. The disparity between

and the size of the two gave the slogan a very passionate feeling: the first day of the new year, the first battle is to be a god.

It seems that on the first day of the New Year in 2020, we are going to watch gods fight in the theater.

A little science is needed here, "Jiang Ziya" is by no means the first domestic film and television work to portray Jiang Ziya.

As early as 1987, a 6-episode puppet puppet show was produced in China. The film

tells the traditional mythical story of Jiang Ziya going down the mountain to eliminate the fox demon in the form of a puppet show, which is very characteristic of Peking Opera.

​​But just like the story of "Ne Zha", "Jiang Ziya" also made a bold adaptation of the prototype story of "The Romance of the Gods". The main adaptation of

is that the protagonist has been deified, and is no longer a god with infinite power when he comes up.

Therefore, Jiang Ziya was changed to be demoted to the world, making a difficult choice between his original intention and destiny.

As the third egg of "Nezha: The Devil Boy Comes into the World", the dialogue of "Jiang Ziya, You Can Convict" appears in the egg of "Jiang Ziya".

This is undoubtedly implying Jiang ZiA fateful encounter.

seems that the dark plot conjecture led by the leading concept poster cannot be abandoned for the time being. In addition to the story,

is also the strong background of the main lineup of "Jiang Ziya". The

film is co-directed by two directors, Cheng Teng and Li Wei, of which director Cheng Teng once worked at American DreamWorks.

won the 41st American Student Oscar Silver Award by virtue of the short animation "Sky Beyond", becoming the first Chinese to receive this award.

​​and director Li Wei, has participated in the production of many domestic excellent animations such as "The Lotus Lantern" and "Big Fish Begonia".

Even Wang Xin, one of the co-directors, has led the Blizzard team and developed and produced CG and characters for Blizzard games such as "World of Warcraft", "Overwatch", and "Hearthstone".

It can be said that with a former DreamWorks and Blizzard director background, the performance of "Jiang Ziya" is likely to be better than "Nezha".

"Fengshen Universe"'s "Jiang Ziya" has been finalized, and "Ne Zha", directed by the director of Dumpling, has already made a good start for latecomers.

, the former with a strong main creative staff, could not help but arouse people's renewed longing for domestic animated films. After

Nezha, there will be a grandfather. If you play well, it is likely to become a hit "Nezha" again!

This Spring Festival is more and more worth looking forward to!

Bluestone Film Editor | Shi Shu

Tags: movie