It is reported that the romantic comedy "Big Red Envelope" directed by Bruce Lee, led by Bao Bell, Clara, Zhang Yiming, starring Xu Juncong, Wang Xiaoli, and Liao Weiwei, and starred by Jia Ling, Zhang Chenguang, and Cai Mingyou, will be released during the 2020 Spring Festival. The
movie revolves around the background of giving gifts and red envelopes in real life. It tells how the protagonist, after being cheated by his ex-girlfriend, due to work transfer and other reasons, looks at the Suili account book that has been kept for many years, and how to quickly and smartly recover it With the help of friends, Yuanziqian directed and acted a story about a crazy wedding drama. The director of
, Li Kelong, is a young and powerful director. His film works are quite influential. The film "Young Chess King" directed by him was nominated for the 16th Huabiao Award and the Best Children's Film at the Beijing Youth Film Festival; the film "The Oscar of the Old Five" 》Won the 2009 domestically produced fine film by the State Administration of Radio, Film and Television, and the 2009 domestically produced film support fund from the State Administration of Radio, Film and Television.
Sending red envelopes was originally an excellent tradition of the Chinese nation. It is an emotional carrier for the exchanges of courtesy between people. However, the frequent red envelopes now give people pressure. Lee Kelong's director of "Big Red Packets" this time hopes to convey: To awaken the friendship expressed behind people giving red envelopes, and at the same time criticize the current social situation.
Looking at the top ten lists of the mainland box office in 2018, 4 of them belong to the love category. As the audience of online movies gradually stabilizes, young people mainly in the 80s and 90s dominate, with love and comedy as the keynote The plot style is more popular. "Big Red Packet" combines market demand and data advantages, developed with urban, love, and comedy, vowing to become a phenomenon-level theater movie.
At the same time, the Spring Festival stalls are the golden age of movie box office. As a hilarious love comedy, "Big Red Envelope" as a whole reflects the real problems that often appear between families or couples. It is a movie suitable for the whole family and couples to watch together. Choosing to set the Spring Festival, director Li Kelong is full of confidence. He once said in an interview: "Of course there will be pressure, because the market is so big, but I believe that as long as it is the quality of our films, our content is interesting, and audience recognition is what I often call grounding, rooted in In life, the audience seems to have a sense of identity and resonance, so at this point our film is not afraid of any blockbuster films."
