In the past few days, watching the "Xinjiang Cotton" incident, I only feel disheartened, and my favorability for those big names has dropped to zero in an instant. As Chinese, the slogan of all people supporting Xinjiang Cotton and supporting domestic brands is getting louder and louder. At this moment, Li Ning officially announced the Xiao Zhan brand endorsement, once again rushed to the hot search.
was announced three days before the endorsement official announcement, and some even ridiculed that Xiao Zhan had to accept the endorsement of a domestic brand because he was confused.
Indeed, this time the "Xinjiang Cotton" incident has brought out a series of "brand termination" waves.
Dongyu Zhou and Burberry cancel their contract; Wang Yibo, Tan Songyun and Nike cancel their contract; Ni Ni, Wang Yuan, Jing Boran and Uniqlo cancel their contract; Zhang Zifeng, Meng Meiqi and New Balance cancel their contract; Ouyang Nana, Zhang Yixing, Bai Jingxin and Kuang, Zhang Xing and Liu Xing cancel their contract; , Taiwanese artist Xu Guanghan and CK terminate their contract; William Chan, Cheng Xiao, Li Zhenning and Tommy Hilfiger terminate their contract; Couli Nazha , Li Xian, Liu Haoran, Yang Yang and PUMA terminate their contract; Yang Mi, Deng Lun, Angelababy, Yi Yang Qianxi, Di Li Reba, Hong Kong singer Eason Chan and others announced the termination of their contract with Adidas; Huang Xuan and Song Qian announced the termination of their contract with H&M...
It can be said that among these international brands, Li Ning's market share is nothing compared to theirs.
However, from the outbreak of the incident to the present, in just one day, the market value of Adidas has evaporated by 27 billion yuan; Nike has evaporated by more than 46.3 billion yuan, and H&M has evaporated by more than 4.8 billion. At the same time, Li Ning's market value increased by 20 billion Hong Kong dollars.
Li Ning’s accumulation has made everyone see the determination of Chinese domestic brands. For Xiao Zhan, as the spokesperson of Li Ning, this storm is just the beginning of his nirvana rebirth.
In 2020, Xiao Zhan almost faded out of everyone's sight because of the 227 incident. From his popularity in 2019 to his fall out of favor in 2020, Xiao Zhan's life has experienced great ups and downs. All these things happened inexplicably, and Xiao Zhan has also become a backer inexplicably.
However, for all this, he chose to bear it silently.
Fortunately, when fate closed a door for Xiao Zhan, he still left a window for him.
In 2020, Xiao Zhan brought " Douluo Dalu" back to the eyes of everyone, relying on CCTV On the star and on the second broadcast, the nearly 4.8 billion broadcast volume of "Douluo Dalu" is enough to explain everything.
Immediately afterwards, at the Starlight Awards event, the actors please be in place 2 the ultimate gala, Dragon TV New Year's Eve party, Douyin star moving night, iqiyi screaming night, once again saw Xiao Zhan’s upright Figure.
On Weibo night in February this year, Xiao Zhan won the title of KING, and then was endorsed by Tencent Video, participated in the variety show "East Dream" and became an ice hockey promotion ambassador.
Not long ago, Xiao Zhan won the role of "Patient No. 5" in the drama "Dream of Dreams". The drama lasted 8 hours, which was a big challenge for the actors. Xiao Zhan is currently engaged in intense rehearsals. I believe that the audience who bought tickets for the drama will not be disappointed by that time.
In addition to the "Dream of Dreams" drama, Xiao Zhan also rushed to join the crew of "Jade Bone Yao" before the end of March. This drama was originally known as "Zhu Yan", and Xiao Zhan's partner was Bei Er Dongsheng, Zhao Wei, and Chen Kaige are all optimistic about the new-generation actor and Ren Min . I believe that there should be a different spark between the two.
also participated in this drama, including Fang Yilun, who played the second male and female second, and Wang Churan , as well as actors Qiu Xinzhi, Jin Sha, Han Dong, Yang Mingna, Deng Chaoyuan, Lu Yuxiao and other actors acting as supporting roles. A+ has been upgraded to S+, I believe that the goose factory will also be more attentive in production, which makes people look forward to the effect of "Jade Bone Yao" after it is broadcast.
Of course, Xiao Zhan’s upcoming drama " for the rest of my life, please advise more ","Ace Force", if these two dramas can be broadcast normally, I believe that 2021 will be another year for Xiao Zhan to dominate the screen.
For this big boy who is always optimistic, God has finally given favor. It can be said that Xiao Zhan is making a full comeback in 2021. Whether it is resources or traffic, he is slowly tilting towards him. In the future, he will be even more impressive. look forward to!
