companies generally use various search engines to obtain accurate customers and traffic. But when the company develops to a certain level, it needs to use outdoor or TV advertising to acquire more customers and resources. Inviting celebrities as spokespersons is the first choice for most companies. Celebrity endorsements can enable a company to quickly create a brand effect, thereby gaining a foothold in the cruel and fierce market competition.
First of all, celebrities have their own traffic, and the more famous celebrities, the greater the traffic. Regardless of outdoor advertising or screen advertising, celebrities are far more eye-catching than ordinary people. Therefore, choosing celebrity endorsements can greatly increase the exposure of the company. Using the influence of celebrities to increase exposure is only the first step. Celebrity endorsements can also increase consumers' favorability of the brand to a certain extent, so as to increase the brand's credit and use the fan economy to increase the conversion rate.
Not only that, if the company can pay attention to the fit between the celebrity and the brand when choosing a spokesperson, then it can improve the brand connotation to a certain extent and make the brand image more deeply rooted in the hearts of the people. Therefore, when choosing a brand spokesperson, many companies not only pay attention to the reputation of the spokesperson, but also pay attention to whether the image quality of the spokesperson matches the brand. Once the spokesperson is determined, they will not be replaced casually.
At this time, the status of the founding spokesperson is particularly important. Some people may not understand what a founding spokesperson is. In fact, it refers to the spokesperson invited at the beginning of the brand's birth. This spokesperson not only made a name for the brand, but also opened up the market for the brand, and finally retired. Of course, the founding spokespersons of individual brands are still in cooperation.
Someone once opened a post on the Internet, inviting netizens to participate in the discussion of the best brand founding spokesperson in their minds, and Jay Chou , Coco Lee, Xiao S, Zhao Wei, Chen Hao, Tian Zhen, Chen Derong, Xu Qing, Sun Li Xiaotian, Tang Guoqiang Ren Jing, Fu Disheng and others were on the list impressively. Among them, Jay Chou is recognized as the best founding spokesperson. He can be said to be the "founding hero" of brands such as Youlemei, Dynamic Zone, Emma Electric Vehicles, and Metersbonwe. He has made great contributions to these brands.
And Coco Lee said " is good, di is really good", I am afraid that countless people can immediately take the sentence "Hello everyone is really good", right? I have to say that Coco Lee and this ad slogan make Haodi shampoo deeply rooted in the hearts of the majority of Chinese people. Even if the brand is no longer in its glory, its popularity and influence are still there.
In the shampoo field, in addition to Haodi, the brands that have successfully selected endorsements include Qingyang (small S), Di Hua Xiu (Tian Zhen), La Fang (Chen Derong), Ba Wang ( Jackie Chan ), 100 years Runfa (Chow Yunfa) and so on, these spokespersons can be said to be firmly locked in with the brand, and it is difficult to be cut apart.
In the food field, there are many spokespersons who are firmly locked in with the brand, such as Wang Han and Tongtong Laotan sauerkraut beef noodles, Zhao Wei and Hao Jiadian, Zhang Shaohan and Qiao Lezi, Zhang Hanyun and Mengniu yogurt, Xu Jinglei and Hollyland , Xu Qing and Dali Garden, Yang Mi and Liu Liumei, Sun Yanzi and Uni-President Iced Black Tea, Wang Leehom and Wahaha, Lu Yu and Six Walnuts, etc., are very popular among the people.
In the cosmetics field, Chen Hao has a very high degree of binding with Naturetang. Her phrase "You are already beautiful" opened the market for Naturetang. There are also Jolin Tsai and 's "Kazilan Big Eyes", Jun Jixian and Hada Labo, Song Hye Kyo and Laneige, etc., are also very influential.
In addition, Guo Donglin and Jiangdong Jianwei Digestive Tablets, Lin Chiling and Urban Beauty, Sun Li and Super Washing Powder, Song Huiqiao and vivo mobile phone, Yin Xiaotian and Hailan House, Ren Jingfu Disheng and Fu Yanjie, Yang Mi and 58 Same city, Guo Jingming and Zhen Shiming, Tang Guoqiang and Shandong Lanxiang are also very brainwashed. The contribution of these spokespersons to the brand is undoubtedly huge. They have each created a reputation for the brand they endorsed and opened the market, and they are firmly locked in with the brand. Such a bond can make the brand image deeply rooted in the hearts of the people. Because of this, many brands are reluctant to replace their spokespersons. For example, and S endorsed Qingyang for 13 years, and Wang Leehom endorsed Wahhaha for 20 years. These examples can illustrate the influence of spokespersons on the brand. The degree is huge.
