holds the gun in both hands, looks ahead and makes aiming movements. A still from the movie "Wolf Warriors" fully shows Wu Jing's image of a tough guy. However, this still was used in an advertisement for the treatment of male diseases, and was accompanied by a slogan adapted from movie lines. Wu Jing angrily filed a lawsuit against Kunming Jundu 339 Hospital Co., Ltd., which issued the brochure, claiming more than 300,000 yuan.
On the morning of September 16, the Xicheng Court made a first-instance verdict on this case and found that the hospital had violated Wu Jing's right of portrait and reputation. compensated Wu Jing for economic losses of 100,000 yuan and 20,000 yuan for mental damage.
During the trial of this case, Wu Jing's lawyer submitted an advertisement called "Yunnan Men" which he obtained near the Kunming Railway Station in Yunnan last July. One page in the brochure uses Wu Jing's stills from "Wolf Warrior", and is also accompanied by advertisements such as "It only takes 7 days to get your prostate back to a young state and be the fiercest wolf in bed" language.
In addition, the sentence "Those who violate my front glands will be eliminated by the army" also reminds people of the line in "Wolf Warriors 2", "Those who violate my Chinese will be punishable even if they are far away." The publication also contains a large number of advertisements for the treatment of male diseases, including premature ejaculation, impotence treatment, etc., and contains the address and website information of Kunming Jundu 339 Hospital Co., Ltd.
Wu Jing believes that this behavior of Kunming Jundu 339 Hospital Co., Ltd. can easily lead readers to mistakenly believe that he has received similar andrological treatment , or that he has a cooperative relationship with the hospital, which makes readers have negative comments on him. Seriously violated his right of portrait and reputation.
During the litigation process, Kunming Jundu 339 Hospital Co., Ltd. was summoned by a court announcement and did not appear in court to defend.
The court held that the address and website on the cover of the brochure involved in the case belonged to Kunming Jundu 339 Hospital Co., Ltd., and it can be determined that the brochure was edited, printed, and distributed by Kunming Jundu 339 Hospital.
Kunming Military Capital 339 Hospital Co., Ltd. used Wu Jing's photos for commercial publicity and business promotion without his consent, infringing on Wu Jing's portrait rights. In addition, the brochure contains treatment items for male diseases, and contains "Those who offend my former glands will be removed by the army; it only takes 7 days to get your prostate back to a young state and be the fiercest wolf in bed" This kind of publicity is easy to mislead the public. makes the public mistakenly believe that Wu Jing has received relevant treatment or that Wu Jing is the endorsement of the hospital, thereby reducing its social evaluation . Therefore, Kunming Military Capital 339 Hospital Co., Ltd. also violated Wu Jing’s right of reputation .
Xicheng Court of first instance ruled that Kunming Jundu 339 Hospital Co., Ltd. publicly apologized to Wu Jing in a newspaper published in Kunming City, and compensated Wu Jing for economic losses of 100,000 yuan and 20,000 yuan for mental damage.
