A few days ago, the mobile game "One Punch Man: The Strongest Man" independently developed and released by Palm Fun Technology was officially launched in Southeast Asian countries, and it was on the Google Play download list and App Store in Singapore, Malaysia, Thailand, the Philippines and other countries. First in the download list and recommended by Google Play, it has become another benchmark product for Chinese games to expand overseas markets. This is also a good start for the game after its success in the mainland, Hong Kong, Macao and Taiwan markets, laying a solid foundation for its further entry into the global market.
As the world's most potential emerging market in recent years, the Southeast Asian market has become a major overseas battlefield most valued by Chinese game companies due to its huge demographic dividend, high smartphone penetration rate, and homology of regional culture. According to Sensor Tower data, in 2020 Q1 Southeast Asian market mobile game downloads reached 1.82 billion times, a year-on-year increase of 45.6%; revenue reached US$480 million, a year-on-year increase of 29.1%, of which domestic mobile games accounted for 13 of the TOP20. Being able to stand out in a highly competitive environment not only shows the excellent product quality and cultural adaptability of the mobile game "One Punch Man: The Strongest Man", but also proves the in-depth understanding of the product itself and the local market. Work hard in various industrial links including localized R&D, channel expansion, launch promotion, and refined operations.
In fact, before this, Palm Fun Technology has already had a considerable degree of advantageous resource accumulation in the Southeast Asian market. The company's self-developed "Miracle MU: Awakening" entered the Southeast Asian market at the beginning of last year, topped the 2019 best list in Southeast Asia such as Thailand and Indonesia, and won the Google Play Best of 2019 "Best Battle Game" award. Based on the continuous success of the product, the ability of the overseas distribution team to be continuously tempered, the in-depth understanding of the market needs of local users, and the establishment of close cooperation with local excellent channel platforms and media, Zhangqu Technology has established an effective overseas distribution methodology system, and is Boxing Man: The Strongest Man" provided strong support for this outbreak. It’s worth noting that "One Punch Man: The Strongest Man" has a staggering 4.75 million pre-bookings in the Southeast Asian market, and it reached the top of the App Store download list in various regions during the pre-download stage, which shows its popularity.
It is reported that "One Punch Man: The Strongest Man" will be released to more global markets such as Japan. At the same time, the company's many new and old works are also continuing to promote and improve the globalization of the project-R&D-release- Operate the industrial chain, continue to integrate global advantageous resources, and deepen the overseas business layout.
can see that under the dual effects of seeking new growth and structural upgrades, taking the path of globalization has become the current development consensus of major game companies. While the overall game industry is improving the level of R&D technology and perfecting innovative business models, it also sincerely hopes that more and more outstanding Chinese games will go abroad in the future and shoulder the important tasks of economic development and cultural dissemination.
