recently broke out in the trend circle "big earthquake", the famous American skateboarding street brand Supreme (not the Italian one) was acquired by VF. Supreme, who sold itself in the capital market, has thus become a tool for making money? Some netizens even said that "Supreme is dead".
In fact, as early as 2017, Supreme was acquired by the private equity firm The Carlyle Group 50% of the shares. At that time, there were rumors that Supreme was going to end, but the result was that its sales continued to increase, and the cooperation with multiple parties including LV was constantly creating The new trend. The company that acquired Supreme by
is not small. As the world's largest listed garment company, its Vans, The North Face and Timberland brands are also frequent customers of Supreme. This time just announced the acquisition news, a pair of shoes jointly with Timberland was announced for sale. I believe there will be more co-branded products in the future.
However, this acquisition of Nike is a headache. As a competitor of VF, there may no longer be joint names. And this pair of Supreme x Nike Air Max Plus or will become a swan song? Even some dealers have begun to plan to stir up the previous joint funds, which is really speechless.
Some media said that this acquisition may usher in a large-scale expansion of Supreme, and even domestic stores will be opened. It is likely to become a brand that has lost its soul like Bape. However, VF said that it fully recognizes Supreme’s experience model and will retain all its employees so that the brand continues to operate as usual. As for how Supreme will develop afterwards, we can only continue to wait and see.
How many Supreme items have you bought? What are your thoughts on this acquisition? Share it in the comments section!
Stephen Curry
Under Armour Curry 8
Elementary school students are going to dunk! ! ! What do you think of these newly designed Curry boots?
Justin Bieber
Adidas Yeezy Foam Runner
At this time mine, like the dog in the last picture, and like the lonely person in the lower right corner, I just want to say: I should be under the car, not here.
ezcape
Air Jordan 1
mint green (or Tiffany green) AJ1 is very refreshing.
sizetenplease
FOG x Converse 1970s
This pair of joint shoes is low-key and beautiful, and the stussy classic billiard pattern on the top is also very handsome.
lucastenay
Air Jordan 1
guy is very good at wearing it, this outfit is really not easy to control.
Miles Morales
Adidas Superstar
The joint name of Sony and Adidas, what do you think of wearing these superstars on the little spider?
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@Supreme
@VF Corporation
@Stephen Curry
@Justin Bieber
@ezcape
@sizetenplease
@lucastenay
@Milalesz Morales
