I am Tule. I regularly share dry goods of cross-border e-commerce operations, chat with me privately, and receive the operation e-book for free~
01, the early stage of the big promotion (preparation period)
, before the big promotion comes, you must set aside one month to do it Preparatory work, including event formulation, meeting and discussion, final implementation, and subsequent implementation, which can specifically include:
1. Optimizing the store
●Doing a good job in store decoration: Update store photos, store videos, store announcements (including seller FAQs and answers Such as store main products, working hours, delivery time, store activities & coupons, after-sales service, etc.
●Set clear store classification. Category, top custom categories (such as multiple discounts, store activities area, hot sale area , New product area, etc.).
●Set store coupons and design gradients
●Plan in-store activities
2. Optimize products
●Select your most popular products to ensure that you have the lowest price on the site and sufficient inventory.
●Optimize product pictures &Video (you can add 99 big promotion official logo and store activity information in the main product picture), product title (add relevant effective hot-sales words), product description, product category.
●Add discount tags
to all products in the store ● The DTS (delivery time) is modified to 3 days
3. Crazy on the new
selection of major categories of goods with price advantages and meeting the needs of the market.
4. The team adjusts
to ensure that there are enough people to respond to customer problems and keep chatting high The response rate
will increase logistics manpower to prepare for delivery.
5. Warm up
in advance ●Share the momentum on the social platform to promote upcoming promotions in the store.
●Recharge and pay for advertising in advance, and do well Keyword advertising optimization
02, active
is the link that can’t be taken lightly during the big promotion. At this stage, data analysis must be in place, check in time, and promote the current data. The data is often the most changed and easy Through trends, we can see which areas need to be replenished. In addition, inventory is also the area that has changed the most. It is necessary to always pay attention to not delay orders due to inventory problems. On the one hand, it is too loss, and on the other hand, it has a great impact on the store, especially large Promote the current, the specific operation content:
01, promptly respond to
02, sign up for platform activities, set up store discounts
◆ It can be set using the background Activities, including discount activities, theme activities, discount coupons, freight discounts
03, timely delivery
◆Improve delivery speed, reduce delivery time, reduce order cancellation rate and delay rate
04, timely adjust inventory and replenishment
◆Follow store hot Sell product inventory, adjust inventory and replenish in time.
05, synchronous promotion
◆Continue to share and promote the activities you participated in
03 on the social platform. After the event ends,
You may think that the event should end when the event is over, but this is not the case. After the event, there is often more Warm, so don’t just withdraw the event, like products with preferential prices during the event, don’t directly restore the original price, but proceed in an orderly and slow manner. The specific content includes:
1. Continue to maintain activities and prices
The price of activities is maintained for a period of time to continue drainage or plan some recovery activities.
■Continue to sign up for other theme activities or limited-time special sales activities after the platform's large-scale activities.
■Maintain store-wide discount activities and self-planned promotional activities in the store
2. Continue to interact with buyers
■ After the event, chat with buyers and ask them to rate the received products.
is the purchase during the activityOf buyers provide repurchase coupons to stimulate repurchase.
3. Continue to pay attention to the operation performance
■ Continue to pay attention to the delivery situation after the event to avoid deductions.
Probably, the promotion includes the above three stages, which are also commonly used in each big promotion. Please remember the big promotion template and wait for the big promotion afterwards. When they arrive, everyone will respond to the situation of their stores in a timely manner, and correct any errors in time to ensure that their stores are proceeding smoothly during the promotion phase.
