Regardless of Shopee or other platform sellers, store traffic is a prerequisite for achieving all operational indicators , and most sellers usually also consider store drainage as a separate part and try to increase store traffic.
In fact, the source of traffic acquisition is nothing more than on-site and off-site. Before we specialize in traffic, we must first consider the platform. What are the channels for increasing traffic within the platform? What aspects can be used to attract traffic to the store outside of the platform before proceeding Manage your own traffic directionally.
For Shopee stores, the following points are suitable for sellers to increase traffic.
1. Hot search keywords
Use hot search keywords to let the store get a certain amount of traffic , no need for the store to do what level, just follow the current hot search situation, will set frequently used and frequently searched keywords to the store and In the product title.
hot search terms must be highly matched with store products, usually products have their own style, material, size and attributes, so when matching hot search terms, we must try to be as accurate as possible.
Second, the product label
label and the nature of the hot search word are almost the same, the difference is that the change of the label is faster than the change of the hot search word, the label with higher weight is more conducive to the exposure of the product, but the label needs Only with a relatively accurate and appropriate matching degree can the precise drainage of the store be realized.
In addition, keywords can be set for products, and the platform will also recommend related keywords based on product characteristics. At the same time, there are no restrictions on product keyword settings. Sellers can add hot search words to it, or according to their own understanding of the product, through Add more relevant keywords to product attributes, materials, etc. When searching for a product, a lot of prompt words will appear below. Using prompt words will make the product title more perfect.
3. Product category
has two functions in the product category to obtain certain exposure, namely, product small batch new and product top function .
1, small batches of new
based on the Shopee platform traffic support rules, every time a store launches a new product, the platform will give the store a certain amount of natural traffic, thereby achieving more product exposure, if the seller can maintain a stable new platform Naturally, it will always be allocated to you natural traffic, and the exposure of products and stores will be increased accordingly.
2, product top
use the product top function, the top product will be more easily seen by consumers, within four hours you can choose to expose 5 products, after four hours, sellers can reset again, product top is commonly used by sellers One of the options is to increase store weight and traffic through product placement.
4. Platform activities
Each e-commerce platform will have a lot of self-built activities, the purpose is to let sellers through these activities on the platform to promote the continuous development of the store , there are many types of activities, for sellers, quite Due to the platform's support to the store, if the effect of activities is well grasped, coupled with the stability of product sales, it is easy for sellers to create explosive products.
Of course, the activities are not limited to platform self-built activities. There are also many holiday promotions, such as Mother’s Day, Father’s Day, 618, Double Eleven, etc.It is a relatively large event. Sellers participating in the event will achieve a certain amount of exposure to the store and products.
For the novice sellers who have just settled in, the platform will have exclusive new store activities for novice sellers. By seizing the platform activity opportunities, the store can be quickly drained.
5. Fan marketing
Shopee itself is a social type of e-commerce platform, and the proportion of fan marketing is very high. On the Shopee platform, sellers and buyers can follow each other . When sellers follow fans, fans will largely If you choose to return to customs, new product releases in the store will be pushed to fans as soon as possible, which can effectively increase the activity of the store and the stickiness of fans.
Posting shop updates on social software can also gain a large number of fans . Now many consumers are heavy netizens. Everyone often shares their life dynamics on social software or view some more interesting content. Sellers also You can apply for a social account of your own, share your products on it every day, and come to to get the attention of users, thereby increasing users' favor in the store and interest in products.
Engaged in cross-border e-commerce industry, operating stores and achieving store profitability, must be based on the platform operation rules, and then optimize and adjust the store operation strategy, use all the resources of the platform to achieve scientific operation and realize the store. Rapid increase in sales.
