Since last year, the popularity of the Golden Horse Awards has begun to decline. Not only is there a lack of high-quality mainland films, the Golden Horse Awards, which has been running for 56 years, have become a "Zebra Award" for self-entertainment, watching the sky and laughing. Although the influence of the Golden Horse Awards is declining, the necessary procedures are indispensable.
In order to successfully host the 2020 Golden Horse Film Festival (held from November 5 to 22), the Golden Horse Awards Organizing Committee announced the main vision of the ceremony yesterday afternoon (13th). It is understood that this design is still being carried out by Luo Shenjun and his design team JL DESIGN.
It is worth noting that over the years, the Golden Horse Awards will design a main visual LOGO with the theme of the number of sessions. Since last year, we have broken through the digital expression, with special emphasis on the changes in Chinese fonts. Through the vigorous and vigorous writing of the two characters "Golden Horse", it shows the image of a horse running and symbolizes the process of transformation. The clean lines of
also break through the surrounding color blocks, thereby emphasizing the unconventional and breaking the framework of the Golden Horse Awards, leading to unlimited possibilities for movies in the new era.
thought that the main visual LOGO of the 57th Golden Horse Awards would have a brand new style. With the announcement of the main poster yesterday, we found that this year's Golden Horse Awards continued to use last year's calligraphy font "Golden Horse".
echoes the theme of this year's "TAKE ONE on the way to tomorrow" (last year, "Looking for the Dark Horse"), the gold "TAKE ONE" text is added below the "Golden Horse" calligraphy, and the "56th" in the upper right corner is added. Update to "57TH".
expects that the main visual LOGO of the Golden Horse Awards will be fixed and no major changes will be made. Every year, appropriate modifications and changes will be made according to the number of sessions and different themes. The main visual poster design of
is still based on the design concept of "TAKE ONE on the road to tomorrow". It gathers life photography from the public in the first half of the year. At the same time, it invites Wen Zhenling, Wu Jianhe, Wang Jing, Zeng Jinghua, and the winner of the Golden Horse Awards last year. Li Qianna, the best new actor of the Golden Horse Awards, provided their daily records in the first half of the year. Through design techniques and real observations, they reinterpreted the writing strokes of the word "Golden Horse".
The main posters of the 56th and 57th Golden Horse Awards
In addition, the posters transform the scenes, characters, plots, dialogues, objects and other handwritten notes that appear in the movie, and the traces of glue on the shooting scene into visual elements.
57th Golden Horse Awards main poster
In addition, the 57th Golden Horse Awards also launched the co-creation activity "Golden Horse 57 TAKE ONE" for the first time, inviting everyone to contribute their life records since 2020 and participate in the creation of Golden Horse Vision.
These materials will be recreated by the JL DESIGN team and nearly 30 winners, including last year's Golden Horse actor, actress, male, female, director, and new actors, and will be exposed in various events and awards ceremonies of this year's Golden Horse.
extended reading: previous Golden Horse Awards posters
The 39th Golden Horse Awards posters. Designer: Jimmy
Poster for the 40th Golden Horse Awards. Designer: Unknown
Poster for the 41st Golden Horse Awards. Designer: Unknown
Poster for the 42nd Golden Horse Awards. Designer: Wu Mengyun
Poster for the 43rd Golden Horse Awards. Designer: Nie Huiyun
Poster for the 44th Golden Horse Awards. Designer: River Kuo
Poster for the 45th Golden Horse Awards. Designer: Nie Yongzhen
The 46th Golden Horse Awards poster. Designer: Wang Zhihong
47th Golden Horse Awards poster. Designer: Wang Zhihong
Poster for the 48th Golden Horse Awards. Designer: Lin Xiaoyi
Poster for the 49th Golden Horse Awards. Designer: Jimmy
Poster for the 50th Golden Horse Awards. Designer: Nie Yongzhen
51st Golden Horse Awards poster. Designer: Xiao Qingyang
52nd Golden Horse Awards poster. Designer: Zhang Shuping
The 53rd Golden Horse Awards poster. Designer: Huang Hai
54th Golden Horse Awards poster. Designer:
The 55th Golden Horse Awards poster in Fang Xu. Designer:
poster of the 56th Golden Horse Awards in Fang Xu. Designer: Luo Shenjun
Poster for the 57th Golden Horse Awards. Designer: Luo Shenjun
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thanks AdoJoseph for the tip.
