On March 13, a Apple company spokesperson confirmed that Apple has reopened all 42 branded retail stores in China. Prior to this, due to the epidemic, all Apple retail stores in China were closed in early February.
Cook expressed optimism about China's control of the epidemic when he accepted the media two weeks ago. He said that Apple's Chinese factories are gradually recovering. Apple said that China is one of its largest markets, and the closure of retail stores in China was also the main reason for lowering its performance expectations.
However, with the spread of the epidemic globally, Apple closed all 17 stores in Italy this week. The epidemic in Italy is severe, and the government of that country has implemented lockdown measures. The Santa Clara County Public Health Department, where Apple is located, has also made a provision that bans gatherings of more than 1,000 people from March 11 to April 1.
affected by this, Apple has decided to postpone the spring conference in March this year. It was originally planned that the Apple Spring Conference will be held at the Jobs Theater in Apple Park in Cupertino, California at the end of March. Apple insiders confirmed to the media that the continued delay in the production of iPhone SE2 (the possible new product name) was also the reason for the company's postponement of the conference. Earlier, the iPhone SE2 was considered a small screen, Apple A13 processor, the lowest price may only be 399 US dollars (less than 3,000 yuan) mobile phone.
However, some industry analysts told AI Finance and Economics that even if Foxconn can make the Apple iPhone SE2 as scheduled, it would be better to postpone the launch of the current epidemic in Silicon Valley.
(article / AI Finance and Economics Ma Ce editor / Zhao Yanqiu)
