In the past summer of 2019, Chinese films have once again achieved remarkable results. According to data from the National Film Funding Office, the box office of this year's summer vacation was 17.653 billion yuan, a record high for the summer vacation. The market performance in August was even more eye-catching, with a single-day box office of over 100 million a month, creating a "new landscape" since the industrialization of Chinese films. The lively summer market of
is largely derived from the outstanding performance of the domestic animated film "Nezha: The Demon Boy" (hereinafter referred to as "Nezha"). Once the movie was released, it showed a trend of breaking through the market with its excellent reputation, and finally brought the summer vacation that had been silent for a long time. The film was released on July 26, and as of August 31, the box office reached 4.656 billion yuan, surpassing "Wandering Earth" to become the box office runner-up since China's film industrialization. It can be said that the emergence of "Nezha" not only inspires practitioners in the film industry, but also creates surprises for Chinese movie audiences, and shows the world the unlimited potential of Chinese animated films.
However, while cheering for the performance of "Nezha" inside and outside the industry, another phenomenon is also worthy of attention. In the box office of this year's summer vacation, the box office of "Ne Zha" alone accounted for 26.4%, while the other 73.6% of the market share was distributed by nearly 130 Chinese and foreign films. A closer observation can also reveal that since the film was released at the end of July, the box office revenue was mainly concentrated in August. In fact, "Nezha" has been the box office champion in the movie market for 28 days since its release, and it was only in August. In terms of total box office, "Ne Zha" accounted for more than half of the box office.
movie box office is so concentrated, a movie has become the main responsibility of the entire summer film market, which has both joy and worry. The good news is that the top three box office revenues of the Chinese film market are all received by domestic films. Not only domestic animated films have improved the level, but the film industry has also gained more confidence. The worry is that in the face of such a high concentration of box office, it is hard to imagine that if there is no "Nezha" in this year's summer vacation, will the performance of the entire market be much worse? Can the audience's viewing needs be met? Market energy Can it be fully released?
It can be said that the success of "Nezha", in addition to the quality of the film itself, is also largely due to the strong demand from the audience for excellent films. In recent years, with the rapid development of China’s film industry and the increasing maturity of audience’s viewing habits, going to the cinema to watch movies has become one of the most important cultural consumption methods for Chinese people. The demand for excellent movies, especially excellent domestic movies, has been It has become the rigid demand of the Chinese cultural market and the people. However, the proportion of a movie’s box office in the movie market is too high. It also reflects that there are not enough excellent movies that can meet the audience’s viewing and aesthetic needs. It is because of this that the audience will pay attention and enthusiasm for the movie. So focused on a film. The performance of
in the summer of 2019 has brought important enlightenment to Chinese movies. On the one hand, Chinese films have passed the era of "popular but not popular". In today's film market, the level of content and reputation may directly determine whether a film can achieve good market results. A truly outstanding film will not Being buried, the development of the film market and the consumer demand of audiences have increasingly returned to rationality, and the development of the film industry has returned to the original point of content-driven development.
On the other hand, there is still huge room for expansion in the Chinese film market, and there is still huge room for improvement in the level of film creation. Only when more and more excellent films appear can the structure of film products and the film market be more reasonable and the audience's choice Talents are becoming more and more diverse. Promoting market expansion and industrial upgrading with excellent works is still the most important task of the current Chinese film market. (Source: Silver Fox Film and Television)
