Play with dozens of yuan once, surprises will come knocking?
All kinds of lipstick machines and lucky bag machines appearing in shopping malls and studios are
considered gambling?
"Oh, it's a little too close, do it again!"
Xixi Yintai Zhong, two couples stood in front of a lipstick machine. One pair play, one pair to watch the battle, the boy is responsible for breaking through the level, the girl is responsible for cheering. Play once at 15 yuan, pass three levels, and get a big-name lipstick. As a result, the boys sweaty palms and the girls are excited and nervous. The two were unwilling to achieve their goals and had already spent 150 yuan. In economics, there is a term called "lipstick effect". This means that the lower the economy, the better the sale of lipsticks.
Nowadays, lipstick machines have appeared in all major shopping malls and cinemas in Hangzhou. Is the economy bad? Not so much. According to franchisees, these lipstick machines, including lucky bag machines and upgraded claw machines that are also popular in the market, are a good example of everyone's entertainment consumer psychology. They are short, flat and fast, and have won the market welcome.
Some people have played for a few hundred yuan but failed to hit
. In dozens of grids, there are lipsticks of various brands and colors, many of which are extremely difficult to buy "net celebrity models". Is this temptation? Not very resistant? Recently, various forms of lipstick machines have appeared in shopping malls and theaters. Although the brands are different, the gameplay is similar, and they seem to pass the test quite well.
For example, this one in Xixi Yintai City is playing "seam stitching". A cookie will continue to rotate. Players need to launch a "lipstick needle" when the rotation slows down. There are three levels in total, and the number of needles in each level is different. If you pass all three levels, you can get your favorite lipstick for 15 yuan. The reporter tried it and played 4 rounds, which is 60 yuan, and has not succeeded in breaking through the level. "It's quite difficult, especially in the last level. The speed is very fast, and the shot missed by accident." A staff member of Yintai said that usually two people come to play, with the most couples. The probability of winning is not high.
In addition, reporters have seen lipstick machines in Hubin Yintai, Chengxi Yintai, and major movie studios. It is said that in addition to first- and second-tier cities, lipstick machines are now blooming in comprehensive shopping malls in third- and fourth-tier cities. , KTV, show up.
In fact, in addition to lipstick machines, other "game consoles" have recently appeared in major shopping malls, such as lucky bag machines, surprise boxes, fresh claw machines, etc., which can be called an upgraded version of the claw machine.
"In the supermarket downstairs in our house, there is a claw machine with big lobsters. My daughter ran down to play for a while when she was tired of homework. She also caught a lot of them." Mr. Luo, who lives in the west of the city, said that he did not expect now The young people are so good at playing, even the lobster can be used to draw prizes.
This is nothing but the lucky bag machine. Cosmetics, dolls, data cables and other electronic products, everything can be a surprise. Just like a box of chocolates, you will never know what the next one will taste. The
lucky bag machine contains lucky bags of varying value, but the outer packaging is the same, tens of yuan to play once, the lucky bag will automatically fall from the shelf to the lucky bag outlet after the customer pays, and you can get a surprise when you take it directly and open it. There is a very popular "lucky box" on Douyin. Some people took out the iPhone XS Max, as well as Xiaomi bracelets and perfume lipsticks. On average, each TikTok has thousands of likes, and the highest one likes nearly 400,000.
Of course, the price of the gift may be much lower than the amount you paid. Many netizens said that what they got was more like "three no products" and local goods.
In fact, in Japan, lucky bag machines are nothing new. With the large-scale entry of the Chinese market in 2017, the business of lucky bag machines is also favored by many people. It is regarded as an upgraded version of the crane machine and a simplified version of the vending machine. .
Short and flat products attract investment
"Curious-onlookers-seeing others' surprises-being infected-self-consumption. This is the chain consumption reaction brought by lipstick machines and lucky bag machines. How to awaken purchases through the delivery of surprises Impulse is the top priority of this business." Franchisee Mr. Li told reporters in private that the lipstick machine and lucky bag machine now have an all-in-one mode, that is, on the same machine, you can play lipstick games and Draw lucky bags and play the online "koi" style offline. To join
, what I want is its short, flat and fast characteristics——Low investment and quick return.
Shanghai, a company called "Surprise Magic Box" introduced in the franchise book, a surprise magic box covers an area of only 0.7 square meters, supports WeChat and Alipay payment, franchisees only need to bind the device to their account, You can collect payments and understand sales in the background. The early joining method is called "lease joining", after three years of joining, the ownership of the equipment belongs to the franchisee. Joining 1-9 sets of equipment, the monthly rent is 1,200 yuan, and a deposit of 6,000 yuan is required. The rent for one year is 20,400 yuan. In other words, in the first year, the franchisee's 9 machines must make more than 20,000 yuan in profit to make a profit. Is
difficult? This company settled accounts for reporters. The cost of a machine is 1,200 yuan in rent, 1,000 to 2,500 yuan in site rent, and the cost of various raw materials is 14,625 yuan. Based on the average daily sales of 25 times and the unit price of 30 yuan, the average monthly sales is 22,500 yuan, that is, monthly profit. Four to five thousand yuan. In an ideal state, the annual profit is about 60,000 yuan, and the payback cycle is 4 to 5 months.
's back-end account data from Mr. Li to the reporter showed that one of his machines, which was put into a Hangzhou market from December 14 to December 19, had a total revenue of RMB 13,390.8 and a total of 853 orders. "It's not bad, but not all placements can make money." He revealed that compared with the lucky bag machine, the lipstick machine has lower profit and lower frequency of use. If the placement location is not selected properly, it will hardly make money. "Many friends in the industry who are investing in the industry have invested in some machines to quickly make money back, no matter how long it can be popular." Is
considered gambling?
Is this considered gambling? I believe many readers will ask after reading the above article. In this regard, the reporter interviewed a lawyer in Hangzhou. He said that currently there is no express provision in the law to judge whether the lipstick machine or the lucky bag machine is suspected of gambling.
From the perspective of whether it is a gambling machine, the current legal determination of the nature of the gambling machine is: set up electronic game facilities and equipment with gambling functions such as refunds, refunds, refunds of steel balls, and use cash, securities and other valuable funds The act of “opening a casino” as stipulated in the second paragraph of Article 303 of the Criminal Law shall be deemed to organize gambling activities by giving cash, securities and other valuables to others as prizes. The lipstick machine and lucky bag machine do not meet the above conditions.
Strictly speaking, lipstick machines and lucky bag machines belong to online games. If judged by online gambling, the current legal provisions are: for profit-making purposes, establish gambling websites on computer networks, or act as agents for gambling websites 1. Those who accept bets fall under the "casino opening" stipulated in Article 303 of the Criminal Law. Lipstick machine and lucky bag machine are not counted either.
